Community building is the ultimate dream of every digital strategy agency that lives under the sun! Imagine having a loyal and informed audience base that defends and promotes your brand’s objective, vision, goals and products.
Digital marketing, via various online channels, allows businesses to promote themselves and fortify themselves with a loyal customer base.
That is why visionary marketers have always focused on community building for their clients. And as the terms indicate, it is the process of engaging with a group of people who share a common interest, creating a sense of belonging and loyalty.
Community plays an important role in brand building
As we stand at the turn of another year, it becomes vital for brands and businesses to shift their branding strategy towards establishing a strong community that aspires their audience to form a deeper connection with them.
But, HOW?
We at Flora Fountain, the top digital marketing company in Ahmedabad, have compiled all you need to know!
What is a brand community?
In one line, a brand’s digital community is a digital meeting space where brand consumers and fans interact among themselves and with the brand. Often the members share a common lifestyle, values, aspirations and have similar expectations from the brand.
The Red Bull gaming community and the Royal Enfield forum are just two examples from the web.
Why do visionary marketers focus on community building
Community building is a crucial aspect of digital marketing because it helps businesses create a loyal customer base. By engaging with a group of people who share a common interest, businesses can establish trust that in turn, leads to increased brand awareness and customer loyalty.
Visionary marketers understand the impact a well-established community can have on the brand’s reputation and reach, therefore they prioritise it in their marketing strategies.
Since information, experiences and narratives shared by existing consumers are more trustworthy, brands effectively apply the word-of-mouth strategy to reach out to newer consumers.
Secondly, online communities also provide brands with valuable feedback and engagement for product development. With a deeper understanding of the customer’s psyche, needs and desires, marketers can put out more practical campaigns.
A happy community adds to the brand’s market value
Another factor that attracts visionary marketers towards it is authenticity. The trust in a brand increases with the user-generated content of the community.
These are the top reasons why visionary marketers focus on community building, the next segment focuses on how this can be fulfilled.
Community building strategies for digital marketing companies in Ahmedabad
As the top digital strategy agency in Ahmedabad, we share a few strategies to help businesses connect with their customers over online communities:
Identify the right platform
The right platform helps you reach the right people
First and foremost consider the platform you want to utilise for building your online community. To unravel this mystery, study your audience: Who are they? What platforms are they most available on? What features attract them?
Then analyse the platforms you can deliver on. Do you want to develop a web app? Or build a community on social media groups? In social media groups, do you want more engagement or more reach? What is the demographic you want to engage first?
Strengthen social media presence
Building a social media presence is one of the most effective ways to build a community around a brand. By consistently posting relevant and engaging content, businesses can attract and retain followers.
Moreover, experts suggest engaging with your audience. This provides them with accurate information which they will later share and avoid miscommunication. Engagement can also be seen in offering membership, guidance, exclusive discounts and early information on plans.
Use your website
Drive more traffic to your website by developing a specific page for your community. This at the same time ensures that your consumer engages with the authentic community and makes it accessible. Additionally, it benefits your SEO strategy as all the loyal consumers search for your website each time they want to interact with the community.
Your website can be an important tool for community marketing strategy
Have a content marketing strategy
Developing a content marketing strategy is another way to build a community around a brand. By creating valuable and informative content, businesses can establish themselves as thought leaders in their industry.
Creating engaging online events and campaigns is also an effective community-building strategy. By hosting online events, businesses can unite their followers and create a sense of community.
Why hire a digital marketing company for community building
Partnering with a digital marketing company can provide businesses with specialised expertise and resources for community building. Since they have the necessary knowledge and experience they can seamlessly help companies to create a loyal customer base and increase brand awareness.
They can tailor strategies to suit local audiences, ensuring that businesses connect with their customers effectively over the communities. Additionally, partnering with a digital marketing company in Ahmedabad can structure all your community-building efforts.
In Conclusion
Visionary marketers always prioritise community building in their marketing strategies because it helps businesses create a loyal customer base and increase brand awareness.
Flora Fountain, a digital strategy agency in Ahmedabad, is an expert in community building, aiding businesses to leverage their expertise and resources to create a loyal customer base and increase brand awareness. So drop a hello at hello@florafountain.com today!
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...
