When we mention a term like inclusive or a word like diverse what is the first thing that pops up in your mind? Race, religion, gender? Maybe it is time...
What attracts the attention of the viewer on social media? A beautiful visual A good photograph A stunning design But what results in an interaction on the post, a LIKE,...
Marketing plays an important role in driving sales for a business, whether they are offline or online. But the strategies that drive traffic to ecommerce platforms and further convert them...
Marketing is the most crucial cog in the wheel for a business to move forward and grow. Often companies might think hiring a graphic designer and content writer is all...
Any marketing agency out there can design hoardings, create logos or manage social media. But what differentiates a brand from business? Hard-to-miss presence in the market, on-point messaging to its...
A common misconception among writers in this age of digital is that creative content writing and SEO content writing just don’t go hand in hand. But we, somewhat controversially, believe...
Looks like you’ve decided to go digital and sell online! Congratulations! It’s a big step. But a lot of things right at the start might confuse you. For starters, which...
So, you run a business and it’s time you took the marketing up a notch. You know you need a professional agency, BUT, you are not sure which kind of...
A picture is worth over a thousand words Every time you’re online looking to purchase something, what is the first thing that catches your eye and convinces you to click...
What did you do the last time you wanted to look for a doctor around you, or check out a good place that could home deliver your favourite Baklavas on...
Fact 1: Close to 300 hours worth of video content is created and published on YouTube every minute. Fact 2: Facebook clocks over 4 billion video views on its platform...
The phrase of the year 2020 was “The New Normal”, which was thrown around in gay abandon to recall and describe everything that happened during the time we all stayed...
There are so many instances where one sees a colour and associates it with or recognises the brand. The colours not only help bring out the personality of the brand...
Social media is no longer a child’s play. With more people having access to high speed internet connected to devices with the latest technology, a mere text post will get...
“Facebook is not the same anymore”, rued a young lad, probably in his early 20s, on his Twitter feed, as a part of his multiple-tweet rant about the 2.3 billion-strong...
As the world fights a pandemic, it becomes all the bit more essential for a business person to innovate different ways to educate their customers. While everyone is focusing on...
When it comes to digital marketing, content holds enormous importance. No, we’re not talking about the size of the content. We mean, all kinds of content. Sometimes, a single word...
Everyone is online now, the borders have been blurred and distance of thousands of miles have been reduced to our laptops and smartphone screens. The world is your market now...
Fun fact, over 40% of the people on the internet are active Instagram users. As of October 2019, India had the second-highest number of Instagram users numbering to 73 million...
Writing for social media can be a tricky business. As a brand or service provider, there could be a lot you want to tell your consumers, about your service/product, discounts,...
