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The Zerodha “Zero-ad spent, duh” Marketing Strategy
By Vasim Samadji
Apr 17, 2026

While the biggest names in fintech were busy burning hundreds of crores on Indian Premier...

Top Brand Ambassadors in India & How to Choose the Right One?
By Vasim Samadji
Apr 16, 2026

A few years ago, picking a brand ambassador felt like a power move. You went...

RCB’s million-dollar social media marketing strategy
By Vasim Samadji
Apr 13, 2026

For 17 years, Royal Challengers Bengaluru could not win an IPL trophy. They reached three...

Iran vs USA : Who Is Winning the Social Media Narrative War?
By Shefali Pandey
Apr 11, 2026

There is a strange paradox sitting at the heart of this war. Iran has imposed...

Durex India’s Marketing Strategy Sexplained!
By Shefali Pandey
Apr 10, 2026

India presents a fascinating paradox for marketers. It is a country with a massive, highly...

Shark Tank India case study, is it just a marketing platform?
By Vasim Samadji
Apr 10, 2026

How often do you see founders becoming celebrities overnight? Not influencers. Not actors. FOUNDERS. Before...

Titan’s Secret Multi-Brand Marketing Strategy explained
By Shefali Pandey
Apr 7, 2026

Your mother's Tanishq necklace and your college Fastrack watch were made by the same company....

Cred Marketing Strategy: All hype and no show?
By Vasim Samadji
Apr 6, 2026

 “Indranagar ka gunda hu mai!” Most fintech companies spend their time talking about interest rates,...

How Global Brands Built Empires on Word of Mouth Marketing
By Vasim Samadji
Apr 1, 2026

“This new Sandwich shop  is totally worth a try, man!” Imagine launching a product and...

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