When you crave a biscuit, do you ask for Britannia? Probably not. Instead, you ask for Good Day, Bourbon, Jim Jam or Marie Gold. This is the magic of Britannia’s...
The Indian Premier League isn’t just India’s biggest sporting spectacle — it’s a prime-time marketing moment. Every brand, whether it's a food delivery app or a real estate player, wants...
When we say Bhujia, which brand comes to your mind? Chances are Haldiram’s pops on your mind. Because, obviously that’s how you are here reading this blog. But isn’t it...
When you think of online fashion in India, Myntra is a name that immediately comes to mind. The company has positioned itself as the go-to destination for trendy, affordable, and...
Nostalgia marketing is one of the most powerful strategies brands can use today. It taps into emotions, evokes fond memories and creates an instant connection with the audience. While nostalgia...
