'Pardon my French but Instagram ke Labubu lage pade hai’ said one of the top comments on this viral, evil looking doll’s reel which perfectly summarizes the current social media...
Every few years, the world of design gets swept by a movement. At one time, it was maximalism, intricate, expressive, overflowing with colour and detail. Today, it’s minimalism. From fashion...
Building a powerful brand strategy can feel overwhelming, especially when you're juggling a million other responsibilities. You’ve got budgets to handle, deadlines looming and the constant pressure to stand out...
When you are just starting out, having a limited reach might work because your focus is likely on building a small, loyal customer base. Maybe you are relying on word-of-mouth,...
Every other brand in the jewellery industry right from heritage jewellers to modern, minimalist designers are working on their branding. And they are your direct competitors. So you must do...
If you're a small business owner, you've probably heard the term "branding" thrown around a lot. But what does it really mean and how can you use it to grow...
