Since online listings became popular, real estate has changed a lot. Remember the days of simple signs and blurry photos in newspapers? Those old marketing tricks don’t work anymore. Nowadays, buyers check listings and virtual tours on their phones before even visiting a house.
If you are a real estate agent feeling the pressure to keep up with digital trends, you are not alone. But don’t worry! It’s not a reason to panic—it’s a chance to improve. By using the latest digital marketing trends, you can make your business stand out and beat the competition.
This blog explores digital marketing in real estate, focusing on the trends for 2024. So, grab a coffee, forget about old brochures and get ready to boost your real estate business with digital marketing.
Table of Contents
- How Digital Marketing is Changing the Real Estate Industry
- Top Digital Marketing Trends in Real Estate To Watch For in 2024
- The Future is Now: Emerging Technologies to Watch
- Conclusion
- Frequently Asked Questions
How Digital Marketing is Changing the Real Estate Industry
The way we buy and sell houses has undergone a dramatic transformation in recent years. The real estate industry has been swept up in the digital revolution, and real estate digital marketing is now the driving force behind success.
For agents and agencies, it’s no longer enough to have a phone full of contacts and a charming smile. Today’s savvy real estate professionals need to be digital marketing experts, utilising the power of the internet to connect with a wider audience, showcase properties in innovative ways and ultimately close more deals.
So, how exactly is
Top Digital Marketing Trends in Real Estate To Watch For in 2024
1. Customised strategy
The beauty of digital marketing is its ability to target specific audiences. For example, a digital marketing agency for real estate in Ahmedabad can create campaigns that highlight the unique charm of traditional Gujarati haveli properties, while an agency in New Jersey can focus on showcasing the benefits of modern suburban living. Understanding your local market and its target audience helps craft a unique strategy.
2. Virtual tours
Virtual tours are now essential, not just a fancy idea. In today’s world, people check everything online before buying. Virtual tours help you create an immersive experience that helps potential buyers to explore their properties from the comfort of their couches be it in Ahmedabad, Bangalore or New Jersey. It saves time and lets them experience the property before visiting in person.
3. Influencer marketing
This is a must. Today, you have to be an influencer (even though you don’t have millions of followers), posting videos about properties and also collaborating with other influencers to increase awareness of your real estate business. Look for local influencers in specific cities. We have done the work for you and made it easy. We have compiled a list on our blog of influencers in Ahmedabad, Bangalore and Mumbai. Refer and see which one aligns with your brand voice.
4. Video marketing
High-quality content is still king in the digital world, and this holds across all locations. But in 2024, video marketing reigns supreme. Think captivating virtual tours that allow potential buyers in Ahmedabad to explore a property from anywhere in India, or neighbourhood video guides created by a digital marketing agency in New Jersey that showcase the hidden gems and local hotspots.
Pro Tip: Don’t be intimidated by fancy equipment. These days, you can create stunning videos with your smartphone – just make sure the lighting is good, the sound is clear and the content is engaging.
5. Local SEO
Whether you are a real estate agent in Ahmedabad or New Jersey, local SEO (Search Engine Optimisation) is more important than ever. Here’s the gist: when someone in your area searches for ‘flats to rent’ or ‘houses for sale,’ you want your listings to be the first thing they see. A good digital marketing company can help you optimise your website and online presence to rank higher in local search results for both Ahmedabad-based searches and those in New Jersey.
Pro Tip: Think local! Sprinkle your website and social media content with relevant keywords that people in your area might be searching for. For example, an Ahmedabad agent might mention ‘heritage property” to attract buyers looking for a specific lifestyle.
6. Social media marketing
Social media is not going anywhere. In fact, in 2024, it’s going to become an even more powerful tool for digital marketing in real estate. However, forget the days of simply posting generic property photos with bland captions. Today’s audience craves engagement and authenticity.
Think about it: would you rather connect with an agent who shares generic listings or one who showcases stunning behind-the-scenes glimpses of properties, provides informative neighbourhood guides filled with local gems, or even hosts fun Q&A sessions with a friendly mortgage advisor? The choice is clear.
Pro Tip: People connect with people. Don’t be afraid to inject some personality into your posts, showcase your expertise and even have a bit of fun. After all, buying a house is a big decision, but it shouldn’t feel like a stuffy experience!
6. Social media marketing
Social media is not going anywhere. In fact, in 2024, it’s going to become an even more powerful tool for digital marketing in real estate. However, forget the days of simply posting generic property photos with bland captions. Today’s audience craves engagement and authenticity.
Think about it: would you rather connect with an agent who shares generic listings or one who showcases stunning behind-the-scenes glimpses of properties, provides informative neighbourhood guides filled with local gems, or even hosts fun Q&A sessions with a friendly mortgage advisor? The choice is clear.
Pro Tip: People connect with people. Don’t be afraid to inject some personality into your posts, showcase your expertise and even have a bit of fun. After all, buying a house is a big decision, but it shouldn’t feel like a stuffy experience!
7. Voice search optimisation
Gone are the days of just typing. Voice search is on the rise, with people increasingly using voice assistants like Siri and Alexa to search for properties. A real estate digital marketing agency can help you optimise your website and content for voice search by including relevant long-tail keywords and natural language phrases. Imagine a potential buyer in Bangalore saying, ‘Alexa, show me single-bedroom apartments near Ulsoor Lake.’ By optimising your content for such voice searches, you can ensure your Bangalore listings appear at the top of the results.
8. Having a user-friendly website
In the digital age, a user-friendly website is no longer a luxury for real estate agents – it’s a necessity. Your website iis where potential buyers will go to learn about you, browse your listings and ultimately, contact you to schedule a viewing.
Here’s why a user-friendly website is crucial for your real estate digital marketing strategy:
- First Impressions Matter: A well-designed and easy-to-navigate website creates a positive first impression for potential buyers.
- Showcase Your Listings: Your website is the perfect platform to showcase your listings.
- Capture Leads: Make it easy for potential buyers to contact you. Include clear calls to action on every page, such as “Contact Us Today for a Showing” or “Schedule a Virtual Tour.”
- Establish Yourself as an Expert: Use your website to share valuable content, such as blog posts on the local market or tips for first-time homebuyers. This will help you position yourself as a trusted advisor and resource in your community.
9. Chatbots and AI-powered assistants
Imagine a potential buyer stumbles across your beautifully curated Instagram post of waterfront property and wants to know more. It’s late, and they don’t want to bother you with a call. Enter the chatbot, your friendly 24/7 virtual assistant.
Chatbots and AI-powered assistants can be a real game-changer for busy real estate agents. These helpful tools can answer basic questions about properties, schedule viewings, and even pre-qualify leads—all while you are lying in your bed or busy with another client.
10. Virtual staging
Let’s face it, not everyone has an eye for design. And let’s be honest, an empty room can look a lot smaller and less inviting than it is. This is where virtual staging comes in.
Virtual staging is the process of digitally adding furniture and décor to photos of empty rooms. This can be a powerful tool for real estate agents, as it allows you to showcase the potential of a property and help buyers envision themselves living in the space.
The Future is Now: Emerging Technologies to Watch
1. Virtual Reality (VR) and Augmented Reality (AR):
Imagine a world where potential buyers can virtually walk through a property from anywhere in the world or use AR to see how a particular piece of furniture might look in their new living room. While VR and AR technology is still evolving, it’s showing promise for the future of real estate marketing.
2. Artificial Intelligence (AI) is Here to Help:
AI can be a real game-changer for busy real estate agents. From suggesting the best times to post on social media to automatically generating personalised email campaigns, AI can help you automate repetitive tasks and free up your time to focus on what you do best – selling houses!
Conclusion
The real estate market is a competitive one, no matter your location. By adopting the latest real estate digital marketing trends and partnering with a local expert, you can ensure your listings stand out from the crowd and help you achieve your business goals. This is where a local digital marketing agency comes in. They understand the specific needs of your market and can help you with everything from crafting a winning digital strategy to creating high-quality content, optimising your website for local search, and even managing your social media presence.
So, what are you waiting for? Contact us today at hello@florafountain.com and start building your digital marketing strategy today and watch your business soar.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...