Two types of content formats have been trending lately. Those are UGC & influencer content. Everyone is well-versed with the reach and engagement influencer content provides but UGC content thriving...
Advertising in the manufacturing industry often takes a backseat compared to production and logistics. But here's the thing—great products need great visibility. No matter how cutting-edge your machinery or high-quality...
The car detailing industry is flooded with self-proclaimed "experts" who often mislead consumers with fake products and unqualified services. The challenge was clear—how do we break through the noise and...
Campa Cola, once a household name in India, is making waves again, proving that a beloved brand can rise from the ashes with the right strategy. With its focus on...
When it comes to luxury brands, the marketing strategy behind them often becomes just as important as the product itself. The art of appealing to a highly specific audience, building...
Pantone Colour of the Year 2025 has certainly sparked a lot of conversation across the design world. Some are loving the rich, warm brown hue, while others argue that it’s...
