Founder-led branding isn't a buzzword—it's a seismic shift in how brands are built and trusted. In a world where audiences crave authenticity and connection, founders are stepping out of the...
We all know Priyanka Chopra Jonas. The global icon, the red-carpet queen, the one who’s literally living the dream — from winning Miss World to making her mark in both...
Some names don’t need a prelude—Nita Ambani is one of them. Elegant, poised and always dressed in grace, she is often seen in public alongside world leaders, top athletes and...
Kris Jenner, the matriarch of the Kardashian-Jenner clan, is often underestimated as “just a mom.” But behind that perfectly curated façade is a marketing mastermind who turned her family into...
When you crave a biscuit, do you ask for Britannia? Probably not. Instead, you ask for Good Day, Bourbon, Jim Jam or Marie Gold. This is the magic of Britannia’s...
The Indian Premier League isn’t just India’s biggest sporting spectacle — it’s a prime-time marketing moment. Every brand, whether it's a food delivery app or a real estate player, wants...
