Striking the Right Balance: Understanding the Importance of Word Count in SEO

A balanced scale with "Word Count" on one side and "SEO" on the other.

The question of word count and SEO (Search Engine Optimisation) is a constant battleground for business owners and content creators alike.

We have heard many things: “Google loves long-form content!” or “Short and sweet is the way to go!” But what’s the real story? Is there a magic number that guarantees you will be top on the first page of search results?

Let’s debunk some myths and find the word count for your content length.

Table of contents

  1. SEO Best Practices For Word Count
  2. Long-Form vs Short-Form Content: Picking Your Content Style
  3. Keyword Density: Don’t Stuff Your Content
  4. Striking the Right Balance
  5. Conclusion
  6. Frequently Asked Questions

SEO Best Practices For Word Count

SEO is a bit of a moving target. Google’s algorithms constantly evolve, and what worked yesterday might not work today. However, some SEO best practices remain constant, and word count is one of them.

Google doesn’t have a specific ideal word count. They care more about one crucial thing: content quality. That means creating content that’s genuinely informative and engaging and answers the questions your target audience is searching for.

Let’s say you are working with an SEO agency. They are not going to tell you to write a 2,000-word blog post on the history of buttons if your target audience is simply looking for a quick “how-to” guide on sewing on a button.

A good digital marketing company understands the nuances of SEO and can help you create a content strategy that strikes the right balance between word count and content quality. They will help you identify the kind of content your audience craves, whether it’s in-depth industry analyses or bite-sized social media posts.

Here’s the golden rule: focus on creating high-quality content that provides value to your audience, choose the right format for your topic and use keywords strategically.

Long-Form vs Short-Form Content: Picking Your Content Style

So, if word count isn’t the ultimate SEO factor, what should you focus on? Here’s where things get interesting – it’s all about choosing the right format for your content.

Long-Form Content

These are the in-depth articles, the ultimate guides that delve deep into a specific topic. They are fantastic for establishing yourself as an authority, showcasing your expertise and attracting backlinks (other websites linking to yours – a big SEO win!). For example travel guides, detailed product reviews or in-depth industry analyses.

Short-Form Content

Don’t underestimate the power of the concise! Short, snappy posts are perfect for quick tips, breaking news updates or answering simple questions. They are easily digestible for busy readers and fantastic for social media sharing. Imagine bite-sized infographics, “5 Things You Didn’t Know About…” listicles or current event summaries.

The key is to understand your audience and the specific topic you are tackling. Sometimes, a short and sweet explainer video might be the perfect answer, while other times, a comprehensive blog post is the way to go.

Keyword Density: Don’t Stuff Your Content

Now, let’s talk about another important aspect of content optimisation: keyword density. This refers to the frequency of your target keywords appearing in your content. But the golden rule is: don’t overdo it!

Stuffing your content with keywords just to hit a certain density will make your writing sound unnatural and robotic.

Focus on using your keywords organically, throughout the content in a way that makes sense for the flow of your writing. Remember, you are writing for humans, not search engine robots.

Striking the Right Balance

Alright, so you have grasped the importance of quality content over word count, figured out the long-form versus short-form game. You are keyword-savvy but you still feel a little lost?

Here’s where a digital marketing agency like ours steps in. We have a team of SEO experts who can help you develop a content strategy that’s tailored to your specific niche and target audience. We can help you:

Brainstorm content ideas

Feeling stuck for inspiration? We can help you identify trending topics, audience pain points and content gaps in your niche.

Develop a content calendar

A well-organised content calendar ensures a consistent flow of fresh content, keeping your audience engaged and Google happy.

Craft compelling headlines and introductions

The first impression matters! We will help you write captivating headlines and introductions that grab attention and entice readers to dive deeper.

Optimise your content for search engines

Keywords aren’t the only factor, but they are important. We will help you incorporate relevant keywords naturally throughout your content without compromising readability.

Create a mix of long-form and short-form content

A diverse content strategy caters to different reader preferences and search intent. We will help you find the right balance between in-depth guides and quick, informative pieces.

Promote your content

Creating great content is only half the battle. We can help you develop a promotion strategy to get your content in front of the right audience through social media, email marketing and influencer outreach.


The magic ingredient for ranking high is high-quality content and not the word count. The content should answer readers’ questions, solve their problems and keep them coming back for more.

The key is to understand your audience and the specific topic you are tackling. By creating a well-rounded content strategy that incorporates both long-form and short-form content, you can cater to different reader preferences and climb those search engine rankings without sacrificing quality.

Feel free to reach out to our SEO company in Ahmedabad with all your queries and we will help you design an SEO content strategy for your brand. Book an appointment on our email

Frequently Asked Questions

No, there is no magic word count. Google prioritises content quality over quantity. Focus on creating informative and engaging content and the length will naturally fall into place.
Not necessarily. Long-form content is great for in-depth topics, but shorter, engaging pieces can be just as valuable. The key is to choose the format that best suits your topic and target audience.
Again, forget about specific percentages. Focus on using your target keywords naturally throughout your content, in a way that makes sense for the flow of your writing. Keyword stuffing will only hurt your SEO.
SEO takes time and a well-rounded strategy to achieve sustainable results. Consider promoting your content through social media, email marketing and influencer outreach.

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...

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