⚠️ Beware! ⚠️    Spammers are trying to imitate Flora Fountain. Don't trust emails pretending to be from Flora Fountain unless you recognise the email address or if it ends with "@florafountain.com"      ⚠️Beware! ⚠️    Spammers are trying to imitate Flora Fountain. Don't trust emails pretending to be from Flora Fountain unless you recognise the email address or if it ends with "@florafountain.com"

How to use “influencers” for healthcare marketing

An image showcasing the convergence of healthcare and social media, with a stethoscope outline on the left and a depiction of a social media influencer on a smartphone screen on the right, against a yellow background

Well, the answer might surprise you. What you have been overlooking is right in front of you – every single day: influencers.

Influencer marketing in healthcare isn’t about pushing questionable supplements or miracle cures. It’s about utilising trusted voices to genuinely and relatably connect with your target audience.

Consider this: If your favourite fitness influencer, known for their healthy lifestyle, recommended a new dental clinic focused on preventative care, you would be intrigued, right? That’s the power of influencer marketing.

Table of contents

  1. Why Influencers are the Perfect Partners for Healthcare Marketing
  2. Finding the Right Influencers for Your Healthcare Brand
  3. Top 10 Influencers for Healthcare Marketing
  4. How to Work with Influencers
  5. Conclusion
  6. Frequently Asked Questions

Why Influencers are the Perfect Partners for Healthcare Marketing

People trust people. We are bombarded with marketing messages daily, but we instinctively tune out the impersonal sales pitches. Influencers, on the other hand, have built their audience on trust and authenticity. They share their lives and experiences (and sometimes questionable) habits with their followers.

Secondly, Influencers in the healthcare industry can provide information that is accurate, relevant and easily accessible. These days, people only need to click on a button to get the answers to complex medical inquiries, which frequently provides comfort or indicates that a healthcare issue has to be addressed.

Interesting content from healthcare influencers can help to educate and build a more informed and health-conscious audience, even though self-diagnosis might have risks.

Now, imagine a Rajkot influencer who focuses on healthy living, discussing the importance of regular check-ups with a local GP. Suddenly, healthcare doesn’t seem so scary anymore. It becomes a conversation, a relatable topic that resonates with the audience.

This is where influencer marketing shines:

  • Building Trust: Influencers have already established a connection with their audience. When they endorse a healthcare service or product, it carries more weight than a traditional advertisement.
  • Reaching New Audiences: Imagine tapping into the network of a Surat influencer passionate about mental health awareness. You can reach a whole new audience that might not have been familiar with your services before.
  • Boosting Engagement: Let’s face it, talking with medical jargons is not exactly captivating content. Influencers can translate complex topics into engaging, digestible pieces sparking conversations and encouraging questions.
  • Humanising Healthcare: By partnering with the right influencers, you can showcase the human side of healthcare. Show your team, their expertise, and the genuine care they provide to patients.

Finding the Right Influencers for Your Healthcare Brand

Okay, so influencer marketing sounds pretty good. But where do you even begin to find the right influencers for your healthcare marketing strategy? Here are some tips to help you:

  • Know Your Audience: Who are you trying to reach? Families with young children? Busy professionals? Understanding your target audience is crucial in finding influencers whose content resonates with them.
  • Look Beyond Location, But Don’t Dismiss It: While a national influencer might seem appealing, an influencer in Ahmedabad who focuses on women’s health might be a better fit if that’s your niche. Location can add a touch of local relevance, especially for smaller practices.
  • Look at their content:Don’t just pick the influencer with the biggest following. Find someone whose content aligns with your brand values and whose message resonates with your audience. Look for someone passionate about health and wellness, not just someone with a pretty face.
  • Do Your Research:Check out the influencer’s past collaborations, engagement rates and overall online presence. Make sure they have a clean reputation and avoid any drama (trust me, you don’t want that kind of baggage!).
  • Be Transparent: It’s vital to disclose any sponsored content with influencers. Building trust and transparency with your audience is key to long-term success.

To simplify your search process, we have listed the top 10 influencers who can be helpful for your healthcare marketing.

Top 10 Influencers for Healthcare Marketing

Awkward Goat

Divija Bhasin, known by her username Awkward Goat, began raising awareness about mental health through her Instagram. She has discussed a variety of topics, including the importance of validating children’s feelings, refraining from mocking childhood emotions, enhancing parent-child relationships, understanding mental health, and promoting self-care. She is also the founder of The Friendly Couch, where she has created a safe space for individuals to discuss their mental health issues and seek therapy.

Food pharmer

Who hasn’t heard of this guy? He challenged major brands, leading some to change their packaging. Revant Himatsingka left his job in the USA to educate people in India about making healthier choices. He aims to revolutionise the Indian food industry. He has openly discussed potentially harmful ingredients in everyday food products and drinks, using humour to spread awareness. Known as one of the biggest influencers in healthcare marketing, his videos have garnered millions of views, with one reaching 23 million. He also offers tips for living a healthier life and making positive lifestyle changes.

Dr Manan Vora

He is an orthopaedic surgeon and sports medicine expert with a significant following on Instagram. His content is educational and motivational, focusing on fitness and healthcare. He often shares workout tips, injury prevention techniques, and insights into sports medicine. His tone is encouraging and professional, aiming to inspire his audience to lead healthier lives. If your healthcare services include orthopaedics, you can collaborate with him either directly or with the help of a digital marketing company in Ahmedabad.

Dr Cuterus

Dr Tanaya is a physician and embryologist who uses her platform to discuss health, sexuality, fertility and reproductive health awareness. She addresses women’s health concerns with a mix of humour and frankness. Her content is known for being relatable and engaging, often using humorous adaptations to simplify complex health topics.

Dr Imran Patel

He is a pediatric influencer who shares medical knowledge and health tips with his large audience on Instagram. His unique approach includes singing rhymes to infants during medical procedures, which has won the hearts of many on social media. His tone is friendly and approachable.

Satvic moment

It is a health education platform led by Harshvardhan and Subah, promoting natural healing and healthy living practices. The content is informative and inspirational, with a focus on holistic health education. The tone is serene and encouraging, reflecting their philosophy of living in harmony with nature.

Dr. Sarthak Dave

He is a Psychiatrist influencer in Ahmedabad. He shares mental health advice and promotes psychological well-being. His content is supportive and informative, often addressing common mental health concerns with a compassionate tone

Rujuta Diwekar

A nutritionist and author, she guides diet and fitness with an emphasis on traditional eating habits. Her content is educational and empowering, with a tone that is authoritative yet accessible

Manisha your nutritionist

She shares nutrition tips and healthy eating habits. Her content is positive and kind, aiming to shift mindsets towards healthier living. The tone is supportive and nurturing.

Rati Beauty

As a nutritionist and yoga trainer, she offers health and beauty advice along with transformation stories. Her content is motivational, featuring her ‘Speed Slim’ weight loss challenge. The tone is enthusiastic and inspiring, with a focus on personal transformations.

How to Work with Influencers

Finding the right influencer is just the first step. Now comes the fun part: collaborating to create content that resonates with your audience. Here’s how to ensure your influencer marketing partnership goes smoothly:

Clear Communication

Be clear about your goals, target audience and brand message from the very beginning. Give the influencer creative freedom, but ensure their content aligns with your overall objectives.

Collaborative Content Creation

Don’t just throw a script at them and expect magic. Brainstorm ideas together, utilise the influencer’s creativity, and ensure the content feels authentic to their voice.

Focus on Value, Not Just Sales

Sure, you want to raise brand awareness but remember, the goal is to provide value to the audience. Partner with the influencer to create informative, engaging content that educates and empowers viewers. Maybe it’s a Q&A session with a local pediatrician or a series of short videos on managing chronic pain.

Track and Measure Results

Don’t be afraid to experiment! Try different types of content, track engagement metrics, and see what resonates best with the audience.

Building a Long-Term Relationship

Influencer marketing isn’t a one-night stand. Look for influencers you can develop long-term partnerships with. This fosters trust, allows for deeper storytelling, and strengthens your brand message over time.

Connect an agency

In today’s digital age, patients are turning to the internet to find healthcare providers. A dedicated digital marketing agency for healthcare can be your secret weapon for attracting new patients and growing your practice.

Conclusion

Influencer marketing is not without its challenges. Finding the right fit takes time and effort. But the potential rewards are massive. There’s a whole world of talented influencers out there waiting to be discovered. Who knows, maybe that influencer you collaborate with will become the secret weapon that takes your healthcare business to new heights!

Ready to get started? A digital marketing agency in Ahmedabad like ours can help you navigate. We can help you identify the right influencers, develop a winning campaign strategy and track your results for maximum impact.

Contact us at hello@florafountain.com. Together. we can make healthcare a topic that’s not just informative, but engaging, relatable, and maybe even a little bit fun (okay, maybe not that fun, but not boring!).

Frequently Asked Questions

It’s important to find influencers who resonate with your target audience and hold credibility in the healthcare space. While a large following can be attractive, prioritise those who are established healthcare professionals like doctors or nurses. Patient advocates with personal experiences can also be impactful. In the wellness space, look for personalities who promote healthy habits and base their content on evidence-based information.
Influencer marketing can generate a variety of content such as informative videos debunking myths, explaining treatments or sharing healthy living tips that can be engaging and educational.
Partnering with influencers who prioritise medical accuracy is key. To achieve this, provide clear brand guidelines outlining your key messages, preferred language, and any restrictions. Offer educational resources like data, research papers, and credible sources to support the information they share in their content. Finally, maintain open communication throughout the process.
There are guidelines issued by the Advertising Standards Council of India (ASCI) that address influencer marketing in general. These guidelines emphasise transparency and responsible advertising.
Track website traffic to see if influencer content drives more patients to your practice website. Engagement metrics like comments, shares, and questions sparked by the influencer’s content can also be insightful. Ultimately, monitor lead generation to see if the campaign drives inquiries or appointment bookings.

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...

Still reading? Let's connect and achieve your goals together

    © Flora Fountain 2024
    x

    Your Key ToDIGITAL SUCCESS

    We turn clicks into customers, leads into loyalty, and brands into rocketships. Ditch the marketing struggle, ignite your business with our proven strategies.