“I have a small business; I don’t have to do digital marketing right now”
“Email marketing? Does it even work today?”
These are some of the most commonly used rebuttals by entrepreneurs when they are asked to hire a digital marketing agency for their businesses. Now, they either don’t know what digital marketing is, or have heard and believe in the various misconceptions around it.
But, what are these misconceptions about digital marketing, and how are they detrimental to businesses, if not busted? Read on to know the 8 most common digital marketing myths.
1. Digital Marketing is only for big businesses
Digital Marketing provides all businesses, big or small, with equal opportunities on the internet. With a well-researched and proven digital marketing strategy, small businesses can compete with big brands online, allowing it to reach a wider audience despite having a standard marketing budget for it. A Forrester study states that post pandemic, businesses should ideally spend around 46% of their total marketing budget on digital marketing now.
In today’s day and age, digital marketing is an indispensable strategy for every business no matter what size it is. Because whether it is a smartphone or a roll of toilet paper, people are now looking for them online first.
2. No need to invest in social media
One of the biggest mistakes a business can make in today’s time is to believe that their customers aren’t on social media. According to a study on Statista, over 3.6 billion people were using social media worldwide in the year 2020. These numbers are projected to jump to almost 4.41 billion in 2025.
Having a presence on social media gives businesses the opportunity to promote their products or services to their ideal customer base directly, interact with them more, stay on track with the trends and even sell through these platforms. The possibilities to attract potential customers and generate leads through targeted ads on social media platforms like Facebook and Instagram are endless.
3. Do it, only if your competition is doing it
Now, let us make it very simple here. If your competitors are doing digital marketing, then you should do it too. But, if none of your competitors are online, be the first one to be. Grab that first mover’s advantage and make hay as the sun shines bright.
A brand should stay ahead of the curve when it comes to digital marketing, as not going digital means missing out on a whole new world of new customers a brand can reach. And digital marketing is not just promoting products and services on social media. It includes, email marketing, targeted digital ads, SEO and much more.
4. Email marketing isn’t effective anymore
Let’s clear this misconception with the help of some statistics:
- There are 4 billion email users worldwide and the is expected to reach 4.6 billion by 2023.
- 99% of email users check their inbox every day. Of those, 58% check their email first thing in the morning.
- 65% of email users check their email at least 3 times a day.
- 44% of users check their email for a deal from brands.
- Email marketing has an ROI of 3,800%.
Still think Email marketing is outdated?
If a business feels that email marketing is not working for them, it is mostly because of the strategy and not the channel. For a successful email marketing campaign, the promotional emails must have something that provides value, like a coupon or discount, an option for the receiver to unsubscribe and the mails should be sent on a regular basis.
5. SEO doesn’t matter
When a potential customer looks online for something he/she wants to buy, there are high chances of them clicking on the very first link they see on the search engine page.
SEO or Search Engine Optimization means optimizing your website content for higher ranking on search engines like Google. If a business needs improved visibility and regular traffic on its website, SEO is a must.
With the help of a well strategised SEO plan, businesses can rank in the top 10 results of the search engine. This means their chances of being the first choice of the customer increases exponentially. Check out how Flora Fountain helps business with SEO.
Make a difference in your business by embracing the digital and getting online. And let the best digital agency in Ahmedabad, Flora Fountain, be your launch pad for success. Get in touch with us to know how we can help you with your digital marketing strategy.