Imagine Customer X. Loyal and eagerly anticipating the arrival of that dress they purchased from your online store. Excited, they open the website to track their order, only to be greeted by a website that refuses to load. Disappointment sets in. And for their next purchase Customer X chooses your competition instead.
An easily avoidable scenario if you had utilised the web development services of an ecommerce development company to develop your website. Utilising these services would have meant having a website that scales up with increasing traffic and products. It would also mean having a team of tech experts monitoring and maintaining your website to make sure it doesn’t suffer from slow load times or downtime ensuring a seamless experience for Customer X who would continue coming back and perhaps even spreading the word on how cool your website was!
In this blog we will encapsulate all the reasons why you must work with professional web development companies, in order to make a website work for your business.
Table of content
- What is Web development
- Importance of Web development services for business
- Benefits of Web development services
- Frequently Asked Questions
What is Web Development
Web development or website development is the process of creating, designing, building and maintaining a functional and visually appealing website. This involves various tasks, such as user experience research and design, web design, front-end development, back-end development, testing, web-server configuration and more.
Here’s a breakdown of these key components or services that comprise web development services:
User Experience Research & Design
User experience (UX) in web development refers to the overall experience and satisfaction that users have when interacting with a website or web application. It focuses on creating a positive and meaningful experience for users, ensuring that they can easily navigate, understand and achieve their goals on the website.
This involves designing the visual layout, user interface (UI) and user experience (UX) of a website. It includes defining the colour palette, typography, imagery and overall aesthetic of the website to create an engaging and user-friendly website.
Back-end development involves building the server-side of the website. It includes managing databases, server configuration, writing server-side code and implementing the business logic and functionality of the website. Back-end developers use languages like Python, PHP, Ruby or Node.js along with frameworks and libraries to handle data storage, user authentication, server requests and other server-side operations.
Testing in web development is the process of evaluating and validating the functionality, performance and usability of a website or web application to ensure it meets the desired requirements and delivers a high-quality user experience. Testing is crucial to identify and fix any issues or bugs before deploying the website to production. Testing can be done manually through a team of professional testers or QAs or it can be automated using a tool such as Selenium.
Web Server Configuration
Web server configuration involves setting up and configuring the server environment to host and deliver the website to users. This may involve tasks such as domain management, server security, optimisation and performance tuning. This can involve managing servers on 3rd parties such as Go Daddy to manage more complicated Amazon Web Services (AWS) and implementing features like continuous integration (CI) etc depending on the scale of the project.
Importance of Web Development Services for Business
Along with social media, Web Development plays an extremely critical role in business success in our digital world. Right from ecommerce development companies to web design companies, here’s why their services are important for businesses today:
Establishing a Strong Online Presence
A professionally developed website serves as a virtual storefront for businesses. This can help establish credibility, showcase the products or service and create a strong online impression.
Increasing Brand Visibility & Reach
An effectively developed website enables businesses to reach a wider audience beyond their physical location. And even allows for expanding their customer base by targeting local, national or even global markets. With the right SEO strategies and optimisation techniques, a website can rank higher in search engine results, enhancing brand visibility and attracting organic traffic from literally anywhere in the world.
A well-designed website acts as an information hub, providing customers with details about products, services, business hours, contact information and more. It serves as a platform to engage customers through valuable content, blog posts, FAQs and interactive features, fostering a stronger connection and building trust and credibility.
Showcasing Products & Services
Web development enables businesses to showcase their offerings in an attractive and organised manner. They can display product images, descriptions, specifications, pricing and even allow customers to make online purchases. This enhances the customer experience, increases convenience and boosts further sales potential.
Improved Customer Support
Websites can incorporate features like live chat, contact forms or chatbots, enabling businesses to provide efficient customer support and address inquiries promptly. This improves customer satisfaction, builds trust and fosters positive relationships with clients.
Generating Online Leads
In today’s competitive landscape, businesses without an online presence may risk losing potential customers to competitors. Moreover, a website optimised for SEO with lead generation forms created using the logic of marketing funnels can help get leads from interested future clients.
Ensuring Website is Available 24×7
An important part of any web development company’s service is to prevent website outages and making sure the website is accessible and usable at all times. This includes making sure the website is bug-free, updated with the latest plugins, software and language versions and most important – SAFE FROM ATTACKS and HACKING ATTEMPTS. A website maintained by a professional web development company ensures that all of the above are taken care of. An unreliable website experience can translate as unreliability in business for the user, so website maintenance becomes an important part of the web development services that a business must employ.
In short, website development services are vital for businesses as they facilitate online visibility, brand establishment, customer engagement and provide a platform for effective communication and sales. A professionally developed website can contribute significantly to a business’s growth, customer acquisition and overall success in the digital realm.
Benefits of Web Development Services
Web development services offer a range of benefits to businesses. Here are some key advantages of working with web development company
Customised Web Solutions
Web development services provide the flexibility to create custom websites that align with specific business needs and goals. Developers can customise the design, functionality and features to ensure the website effectively represents the brand and engages the target audience.
Scalability and Growth
A well-developed website can easily adapt and scale as a business grows. Web developers can implement features such as content management systems (CMS like WordPress), e-commerce platforms (like Shopify or Magento) and database integrations, enabling businesses to expand their offerings, manage content efficiently and handle increased website traffic.
User-friendly Design Interface
Web development services focus on creating websites that deliver a seamless and intuitive user experience. Through responsive design, optimised performance and intuitive navigation, users can easily find information, navigate through pages and interact with the website, resulting in higher customer satisfaction and engagement.
Web developers understand the importance of search engine optimisation (SEO) in driving organic traffic to a website. Web development companies, at least the good ones, implement best practices such as writing optimised code, including relevant keywords, adding meta tags and using proper site structure, to improve search engine visibility and rankings. This helps businesses attract more visitors and potential customers. Once the website is live, ongoing SEO activities such as link-building and guest blogging might be required. For this, we recommend engaging a professional SEO agency known for providing result-driven SEO services.
With the increasing use of mobile devices, web development companies prioritise mobile responsiveness. Websites are optimised to provide a seamless experience across various screen sizes and devices, ensuring that users can access and navigate the website effortlessly on smartphones and tablets.
Integration with Third-Party Software
Custom web development services allow for seamless integration with various third-party services and tools. This includes payment gateways, social media platforms, customer relationship management (CRM) systems, email marketing services and literally anything! These integrations enable businesses to streamline processes, automate tasks and enhance overall efficiency.
Data Collection and Analysis
Through web development, businesses can implement analytics tools that gather valuable data about website visitors, user behaviour and conversion rates. This data can be used to make informed business decisions, optimise marketing strategies and improve the overall performance of the website.
Boost Sales & Revenue
By creating a user-friendly website that is optimised for SEO and mobile-friendly, businesses can guide their users to visit the physical location, make purchases or submit queries for quotes. By studying the data, future optimisations to the website can be made to make sure it reaches more people. This is a much cheaper way of marketing than the traditional one such as running newspaper ads, hoardings etc.
In summary, web development services offer the benefits of customisation, scalability, enhanced user experience, improved search engine visibility, mobile compatibility, integration with third-party services and data collection. These advantages contribute to the success of businesses by establishing a strong online presence, engaging customers and driving growth in the digital landscape.
Web development services are an integral part of the branding and marketing activities of any serious small, medium or large business. Having a website that is reliable, user-friendly, mobile-friendly and SEO-optimised are now standard expectations that any business must have from a website development company. If you are still wondering how to select the right web development company in Ahmedabad for your needs, please drop us an email at [email protected]