When you are just starting out, having a limited reach might work because your focus is likely on building a small, loyal customer base. Maybe you are relying on word-of-mouth, local marketing or a few online ads to get by.
But as your brand grows and you are looking to scale, this limited visibility becomes a bottleneck. You’ll start noticing that while your core audience is loyal, you’re not reaching new customers at the pace you need to expand.
That’s when boosting brand visibility becomes essential. If you want to penetrate new markets, attract a wider audience or establish yourself as a serious player in your industry, people need to see you.
And not just once—they need to keep seeing your brand across different platforms. Consumers are constantly scrolling social media, searching for products online and binge-watching content.
Your brand needs to be where they are, engaging them with content that sticks. That’s why we will discuss what is brand visibility and how to boost it online in this blog.
Table of contents
- What is Brand Visibility?
- And How Do You Boost Brand Visibility?
- In Conclusion
- Frequently Asked Questions
What is Brand Visibility?
Brand visibility refers to how often and how easily your brand is seen and recognised by potential customers. It’s not just about being present; it’s about ensuring that your brand makes a memorable impression across various platforms.
High brand visibility means your brand is easily identifiable and top-of-mind when consumers are making purchasing decisions.
You must be aware of those funny Fevicol commercials—whether it’s the iconic “Yeh Fevicol ka Mazboot Jod Hai, Tutega Nahi ” or other clever campaigns, Fevicol has made sure to stick in your mind (pun intended!).
The brand has maintained high visibility over the years by being consistent with its quirky ads, making Fevicol a household name that consumers recognise instantly.
But Why Is it So Important?
- Greater visibility means more people are aware of your brand. This awareness can lead to higher brand recall and ultimately, customer loyalty.
- A well-visible brand is often perceived as more credible and trustworthy. Visibility helps establish your brand as a market leader.
- Brands that are easy to find are more likely to engage with their audience. This engagement can drive interactions, sales and long-term relationships.
And How Do You Boost Brand Visibility?
You know how brand visibility is important to grow your sales in the long run. But then the question comes — where do you get started? Perhaps, you have been implementing certain marketing strategies but without considering brand visibility.
So let’s understand strategies to boost brand visibility and bring more sales.
SEO (Search Engine Optimisation)
SEO is fundamental to increasing your brand’s visibility online. By optimising your website and content for search engines, you ensure that your brand appears in search results when potential customers are looking for products or services similar to yours.
Let’s say you run a jewellery brand and someone searches “Jewellery shop near me” and your shop is visible. Or someone searches “Wedding Jewellery Ideas for 2024 Brides” and your blog shows up.
This happens every time they search for something similar. They will remember your brand and become familiar with it.
You can hire an SEO company to optimise your website for search engines.
Social Media
India is one of the largest markets for social media with over 462 million users. Social platforms such as Instagram, Facebook and Twitter are major hubs for brand interactions. But here’s the catch – the Indian audience has a unique blend of preferences.
They love humour, relatability and content that speaks their language.
Take Zomato, for example. From poking fun at random things to making memes about cricket, Zomato consistently connects with its audience through culturally relevant, quirky content.
View this post on Instagram
View this post on Instagram
If you look at their social media posts, you will notice that they don’t say order now from Zomato or any salesy stuff. Instead, they’ve built a relationship with their audience by becoming part of everyday conversations.
You could follow a similar approach, making sure your content reflects Indian values, celebrations and yes humour.
On top of that, brands like Nykaa have leveraged influencers to tap into India’s growing beauty and lifestyle market.
They consistently collaborate with influencers to promote their line of beauty products as well as their app.
View this post on Instagram
And running ads on social media is also an option. Paid ads on platforms like Facebook and Instagram offer precise targeting based on demographics, interests and even location. If you’re a local business, Facebook’s hyper-local ads can help you target people within a specific radius, driving foot traffic or online sales.
You can contact a social media marketing company to create a perfect social media marketing strategy for you.
Content Marketing
In India, content marketing is evolving fast and it’s all about storytelling. Blogs and articles are still relevant, but the real game-changers are platforms like YouTube, podcasts and short films.
Indian audiences are consuming video content at an unprecedented rate. For instance, YouTube has over 400 million active users in India, making it the ideal platform for brands like yours to showcase products or services in creative ways.
In fact Tanishq is also incorporating this strategy. They frequently release short films on YouTube, showcasing not just their products but weaving them into emotional stories that resonate with Indian values of family, tradition and relationships.
This approach builds a deeper connection with their audience, driving not just visibility but brand loyalty.
You can take a look here
Then you can also leverage podcasts if it’s relevant in your industry. Podcasts are another emerging content marketing avenue, with one in four users using Spotify to listen to podcasts in India.
Whether you’re selling a tech product, lifestyle brand or financial services, creating a podcast around topics of interest can boost your visibility.
Let’s say you’re a fitness brand – creating a podcast that covers health tips, workout routines and diet plans can engage an audience who’s already interested in the space, positioning your brand as a thought leader.
Digital PR and Media Coverage
Public relations (PR) is another significant way to boost your visibility in India. Indian consumers still trust traditional media outlets like newspapers and TV channels, but digital PR is gaining traction.
If your brand is covered by major online publications like the Economic Times or even popular blogs within your niche, it adds credibility.
Getting featured on local news channels or popular YouTube channels is also a great way to gain exposure, especially in Tier 2 and 3 cities.
For instance, regional language media channels often have strong followings and getting your brand mentioned in these can open doors to new audiences that may have been previously untapped.
Conclusion
In India, increasing brand visibility is about being everywhere your audience is, with the right message tailored to their needs.
Every strategy plays a vital role in increasing brand visibility online. There’s no one fixed strategy that works for everyone.
To know the best strategy for yourself, you can connect with us at hello@florafountain.com
We will do market research, study your competitors and create a strategy for you. This way we will ensure that you actually achieve results from your marketing efforts.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...
