Sorry to burst your bubble but let us tell you, there’s no “secret” for going viral. We understand where you are coming from — because people often make it sound like there’s some hidden trick you’re missing out on.
The truth is no one knows this secret. Believe us — you never know what will take off.
That said, there are definitely a few key ingredients that can boost your chances of creating viral content.
By looking at brands that have gone viral and continue to rack up engagement, we can start to see patterns.
We will analyse those brands in this blog and try to find factors that led to their virality. Let’s get going!
Table of contents
- Brands That Blow Up on Social Media
- So, What’s The Deal with Virality?
- In Conclusion
- Frequently Asked Questions
Brands That Blow Up on Social Media
Boat
Boat offers electronic products like earphones, Bluetooth speakers and other audio experience products. Their social media strategy is simple.
Their posts usually feature well-known celebrities and influencers with their products. While not every post goes viral, when they want to hit the sweet spot, they collaborate.
Their Friendship Day collaboration video with Terribly Tiny Tales is one such example.
Here’s the video just in case you want to check it out. Just see the number of likes and comments.
All they did was tap the right emotion with fantastic storytelling.
2. Zomato
Zomato’s social media game is strong with its witty and relatable content. They will just talk about random stuff and people will love it.
Take this post, for instance. There’s no real logic to it, but it’s still super relatable somehow.
It’s so random, right? Yet people absolutely love it! This is just one example—almost all of their posts follow that same witty, relatable formula and they’re always timed to perfection.
Take this post, for instance. It dropped right after New Year when the majority of people tend to break their New Year’s resolutions
And then it’s this post about meme dump which is relevant all year long
3. Nish Hair
In case you didn’t know, Nish Hair is a hair extension brand founded by actress Parul Gulati. You might remember her from Shark Tank India, where her introduction—“Nish Hair ki Malkin”—instantly went viral.
The quirky and memorable phrase really stuck with people.
But her content was already making waves on social media long before Shark Tank.
Her content is simple. She herself comes in front of the camera to make reels using hair extensions. And these reels are always based on real-life scenarios.
Take this reel, for example, where she shows how her extensions stay put even in the heat.
Notice how authentic the video feels and how detailed her storytelling is. All her videos have this fresh and genuine vibe, which is exactly why people love watching them—and quite possibly, buying from her too!
So, What’s The Deal with Virality?
There’s no guaranteed formula for going viral. But you can always study viral content pieces to figure out what you should do to make your brand viral.
Here are some factors that can potentially make your content viral.
Keep it As Authentic As Possible
Authenticity is all about showing your true self and being genuine just like Nish Hair. As we discussed earlier, their entire feed is all about solving customers’ problems and feels very authentic because the reels are based on real-life situations.
You can tell that she (the founder) is actually showing her everyday life and styling those hair extensions wherever she goes.
If your product is in a similar category like makeup or cosmetics — you can use this approach to get viral on social media.
This way the audience will know that this product is actually solving their problem. For example, this lipstick stays in place all day long.
Use the lipstick yourself and show in the reel that it’s not just another claim. It actually stays in place all day.
And then your audience will have more confidence while buying the product. So this strategy is not just good for social but for sales also.
Be Relatable & Relevant
To be relatable, you must know your customers. You should know the culture, what type of content they consume etc.
We saw Zomato’s weirdly relatable post earlier right? There was a Doraemon which every kid in India watched. Then there was a reference from the TV show C.I.D.
If you just analyse their feed you can make a list of relatable situations or things. Then all you have to do is just think how you can connect that relatable situation with your product.
A social media marketing company can easily help you with making relatable content that has the potential to go viral.
Continue Doing What You Do & Collaborate to Amplify Reach
So, collaboration involves teaming up with influencers, other brands or content creators to broaden your reach.
This is evident in Boat’s strategy. Their category and brand persona is such that they collaborate with influencers and celebrities to catch people’s attention.
They showcase their products aggressively. But once in a while collaborates with pages like Terribly Tiny Tales to build that emotional connection with the audience.
In Conclusion
Don’t chase virality, just focus on building a genuine follower base that connects with you and is ready to buy your products.
If you create content with a motive to go viral, you will be discouraged. Because it’s not like your every post will go viral and you shouldn’t even aim for that.
Your aim should be about fostering meaningful relationships with your audience. Just be authentic and relatable and leave everything else on the algorithm.
If you are still stuck, reach out to us at hello@florafountain.com. Our social media marketing team will create a strategy that is not just good for social but for business.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...
