Ever scrolled through your phone and gotten sucked into a short, engaging video? You’re not alone. In today’s digital age, video content reigns supreme. As a Gujarat business owner, this presents a golden opportunity. By incorporating video marketing into your strategy, you can capture the attention of local audiences, compellingly showcase your products and services, and ultimately drive sales and brand awareness.
- Growth of Video in Digital Marketing
- 5 Benefits of Video Marketing in Gujarat
- 5 Brands of Gujarat That Does Video Marketing
- Additional Tips for Brands To Do Video Marketing
- Conclusion
- Frequently Asked Questions
Growth of Video in Digital Marketing
Digital marketing is always changing, and one exciting addition is video marketing. Short videos like reels and shorts are becoming more popular, especially since people prefer quick and entertaining information due to shorter attention spans. In 2023, India had a whopping 462 million users on YouTube, showing how much people love watching videos.
This means that businesses in Gujarat’s suburbs and cities should start using video marketing to compete with bigger brands. Let’s explore how video marketing can help Gujarat businesses and check out five local brands already doing it. We’ll also see how your business can do the same and benefit from it.
5 Benefits of Video Marketing in Gujarat
In Gujarat, an exciting state where modern innovation and rich culture meet, video marketing is becoming an effective instrument for companies looking to grow. Here are five compelling reasons in favour of using video to your advantage:
1. Capture the Gujarat spirit
Videos can integrate Gujarat’s unique cultural fabric while skillfully showcasing the fundamentals of your company, product or service. Imagine incorporating eye-catching imagery of the exquisite Patola saree artistry or the mesmerising white desert of the Rann of Kutch into a story that appeals to your target audience.
2. Break language barriers
Gujarat has a wide variety of languages spoken there. Videos can successfully communicate your message to a wider audience by overcoming linguistic barriers through their visual narrative power. This is especially advantageous for companies that serve both Gujarati-speaking and non-Gujarati-speaking clients.
3. Boost engagement and brand recall
In today’s fast-paced world, attention spans are short. Videos, with their dynamic nature, can grab attention quickly and hold viewers’ interest longer compared to text-based content. This translates to increased engagement and brand recall, leaving a lasting impression on your target audience.
4. Showcase local products and services
Gujarat is the birthplace of numerous unique products and services. Videos could be a strong tool for showcasing these offerings to a worldwide audience, from the exquisite embroidery of Kutch to the delicious flavours of Gujarati food. This can help preserve and promote Gujarat’s rich cultural legacy in addition to helping local companies grow.
5. Connect with a mobile-first audience
With mobile phone penetration rapidly increasing in Gujarat, videos are perfectly suited to reach your audience where they are. They can be easily shared on social media platforms like WhatsApp and Facebook, allowing you to connect with potential customers on the go and drive traffic to your website or physical store.
5 Brands of Gujarat That Does Video Marketing
Wagh Bakri
Wagh Bakri, a prominent national tea brand in India, has mastered the art of creating relatable connections through its engaging Instagram videos. What’s noteworthy is the clever work done by their digital marketing agency in Ahmedabad. They strategically target Gen Z, seamlessly integrating them into their culture and dispelling the preconceived notion that tea is solely for millennials and Gen X. Check out their entertaining video marketing strategy on Instagram.
In this video, they tapped into the latest Instagram trend, creating content using the trending audio of Chai.
Sikandar Foods
Sikandar Foods, a fun food brand from Surendranagar, injects joy and lightheartedness into its videos. They create entertaining snack challenge videos, leverage trending audio, and even personify their snack products. For instance, they recently introduced the ‘girlfriend’ of a peanut.
If you aspire to bring a similar level of creativity to your brand, or even take it a notch higher, consider collaborating with a digital marketing agency in Gujarat with experience and expertise in innovative video marketing.
CarzSpa
CarzSpa, a Surat-based car detailing brand, has successfully built a thriving community on Instagram through their engaging videos and creative posts.
If you are a business in Surat and want to do video marketing, partner with a digital marketing agency in Surat and they will understand your brand and target audience and make video marketing strategy for your business accordingly.
JP Jewellers
Who would have thought that jewellery and diamonds could be showcased in a video, crafted in a way that mirrors a scene from a Karan Johar movie? Well, video marketing can make that happen (or at least get pretty close). JP Jewellers in Rajkot is capturing stunning shots of models adorned with their jewellery. These visuals are then coupled with captivating Instagram audio, creating a mesmerising visual storytelling experience for their products.
Business owners in Rajkot looking to dive into video marketing can explore collaborations with a digital marketing agency in Rajkot.
Tantissimo
It’s an Italian restaurant in Ahmedabad, delighting diners with a menu of exquisite Italian delicacies. Food is an experience that goes beyond mere words and video captures that essence perfectly. It immerses you in the culinary journey, allowing you to feel the textures and savour the flavours.
This particular brand understands that dining is not just a solo affair; it’s a communal experience. They host midnight feasts, bringing strangers together over a shared love for food. By the end of each event, attendees leave not only satisfied with the cuisine but also having forged new connections
Additional Tips for Brands To Do Video Marketing
Here are five key tips for to optimise your video marketing strategy:
1. Embrace Local Expertise
Collaborate with a digital marketing agency in your city to create culturally relevant and impactful video content. These agencies possess in-depth knowledge of the local market and can help you craft videos that resonate with your Gujarati audience.
2. Incorporate Regional Flavours
Be bold in using Gujarati language or dialects in your videos. This fosters a deeper connection with viewers and showcases your commitment to the local community. Consult local language experts and consider partnering with voice-over artists who understand the regional nuances.
3. Leverage Festival Marketing
Gujarat thrives on vibrant festivals like Navratri and Diwali. Create captivating video content tailored to these occasions, showcasing your products or services in a festive light. This taps into the celebratory spirit and connects with potential customers during peak seasons.
4. Embrace Storytelling
Gujarati culture is rich in folklore, mythology and storytelling traditions. Leverage these elements to create engaging, memorable videos that capture the audience’s imagination. Digital marketing agencies can assist in crafting compelling narratives that resonate with your target audience.
5. Mobile-First Optimisation
With mobile phone penetration on the rise, ensure your videos are optimised for mobile viewing. This involves creating shorter videos, using captions and subtitles and maintaining high quality across various devices.
Conclusion
Video marketing presents a dynamic and engaging platform for businesses in Gujarat to connect with their audience, showcase their offerings and achieve their marketing goals. By embracing local talent, incorporating cultural elements, and optimizing for mobile viewing, you can unlock the full potential of video marketing and thrive in the competitive digital landscape. Ready to harness the power of video marketing for your Gujarat business? Contact our digital marketing company today at hello@florafountain.com and let’s discuss how we can help you craft captivating video content that drives results!
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...
