India’s creative canvas is no longer confined to galleries or museums; it’s thriving online. From watercolourists and illustrators to storytellers and musicians, India’s art and culture influencers are blending tradition with technology, taking creativity to millions through reels, sketches, and digital showcases.
These creators aren’t just posting content; they’re sparking cultural conversations, reviving folk art, and building communities of curiosity and inspiration.
A leading social media marketing agency knows that partnering with the right art and culture influencer can help brands build deeper emotional connections through storytelling, authenticity, and aesthetic impact.
Here’s our curated list of the Top 10 art and culture influencers in India, shaping how the world experiences Indian creativity.
Table of Contents:
- SurajFineArts
- Art Guy Rob
- Shikha Sharma
- Alicia Souza
- Pankaj Singh Rathour
- The Oblivious Mind
- Kesh
- Jasjyot Singh Hans
- Maithili Thakur
- Shilo Shiv Suleman
- Strategic Value of Art Influencer Collaborations
- Concluding Thoughts
1. Sabari Venu (@MeanCurry)
Sabari Venu, known online as MeanCurry, distills the pulse of modern life into sharp, visually rich narratives. His work blends satire, illustration, commentary, and bold design to reflect everyday truths with an artistic edge. Each post feels part social critique, part creative spectacle.
Niche: Visual Art, Pop Culture Commentary & Digital Expression
Followers: 170K
Strategic Value: Ideal for brands that lean into youth culture, social narratives, and bold aesthetics. MeanCurry’s content brings creative depth and relatability. Perfect for lifestyle, edgy fashion, contemporary design, or socially minded campaigns
2. Harun Robert (@ArtGuyRob)
A nostalgic name for many, Harun Robert, or Rob from M.A.D., continues to inspire DIY creativity. His tutorials on recycling, craft-making, and art challenges spark joy among audiences of all ages.
Niche: DIY Art & Craft
Followers: 2.7M+
Strategic Value: Great for stationery, education, and sustainability-focused brands. His content bridges generations, blending nostalgia with modern creativity
3. Shikha Sharma (@shikha.s_art)
A Guinness World Record holder and master of Rangoli art, Shikha Sharma creates spellbinding 3D illusions and devotional designs. Her art merges traditional Indian techniques with innovative storytelling.
Niche: Rangoli & Traditional Fine Arts
Followers: 1.8M+
Strategic Value: Ideal for festive campaigns, cultural brands, and lifestyle collaborations that celebrate Indian heritage and craftsmanship.
4. Alicia Souza (@aliciasouza)
Alicia Souza’s world is whimsical, witty, and wonderfully relatable. Her comic-style illustrations capture Indian life from chai breaks to pet parenting, with charm and humour.
Niche: Illustration & Everyday Comics
Followers: 710K+
Strategic Value: A natural fit for lifestyle, stationery, and D2C brands looking for fun, family-friendly, and highly shareable visual storytelling.
5. Pankaj Singh Rathour (@ps.rathour)
Pankaj Singh Rathour, often called PSR or “The Art Explorer”, documents India through a sketchbook. His watercolour travel sketches, urban vignettes and plein-air studies capture forts, ghats, bazaars and mountain hamlets with a lively, on-the-spot energy. His short process reels and sketchbook tours read like visual travelogues: part journal, part tutorial, part cultural snapshot.
Niche: Travel Sketching & Watercolour Diaries
Followers: 1M+
Strategic Value: Perfect for travel, tourism, and lifestyle brands promoting slow living and creative exploration.
6. Anamika (@TheObliviousMind)
Anamika’s abstract works are fluid, expressive, and emotionally charged. Her art bridges modern design and spiritual reflection, making her a favourite among décor enthusiasts.
Niche: Intuitive Abstract Art
Followers: 1.1 M
Strategic Value: Great for home décor, art print, and wellness brands aligning art with lifestyle and mindfulness.
7. Keshav Ratnavel (@keshrt)
Kesh combines digital illustration with narrative depth. His bold colour palettes and striking animations explore themes of identity, dreams, and emotion.
Niche: Illustration & Animation
Followers: 400K+
Strategic Value: Ideal for animation, media, and creative tech collaborations seeking meaningful visual storytelling and youth connection.
8. Jasjyot Singh Hans (@jasjyotjasjyot)
Jasjyot’s artwork speaks volumes on individuality, body image, and representation. His collaborations with international publications have cemented him as one of India’s most relevant illustrators.
Niche: Illustration & Social Commentary
Followers: 30.5K
Strategic Value: Perfect for brands embracing inclusivity, social awareness, and modern cultural expression through digital art.
9. Maithili Thakur (@maithilithakur)
A powerhouse of Indian classical and folk music, Maithili’s performances preserve India’s traditional melodies while making them relevant for younger audiences online.
Niche: Indian Classical & Folk Music
Followers: 6.3M+
Strategic Value: Ideal for cultural, music, and heritage tourism brands highlighting India’s performing arts and legacy.
10. Shilo Shiv Suleman (@shiloshivsuleman)
A visionary visual artist, Shilo’s large-scale installations and digital projects explore femininity, freedom, and community. As the founder of The Fearless Collective, she empowers art as activism.
Niche: Visual Art & Storytelling
Followers:78.8K+
Strategic Value: A must-collaborator for social impact, sustainability, and luxury art brands seeking emotional resonance and purpose-driven storytelling.
Strategic Value of Art Influencer Collaborations
In today’s digital landscape, art and culture influencers are redefining how creativity connects with commerce. Their ability to inspire emotion, authenticity, and engagement makes them invaluable to brand storytelling.
1. Storytelling That Sells:
Art creators translate brand values into visual narratives that captivate audiences, driving emotional recall and product resonance.
2. Authentic Reach:
Each influencer represents a niche — fine art, folk, illustration, or music — allowing brands to tap into loyal and creatively active communities.
3. Visual Impact:
High-quality content from artists delivers superior engagement rates, positioning brands as culturally aware and visually forward.
Concluding Thoughts
India’s art and culture creators aren’t just making content, they’re moving people. Each sketch, mural, and motion reel carries a story of heritage meeting modernity, turning everyday feeds into galleries of inspiration.
When brands collaborate with these creators, it’s more than promotion; it’s participation in culture. Strategy meets soul, and storytelling finds a new medium.
With the right partnership, your brand stops being a spectator of art and starts becoming part of it.
Ready to turn cultural relevance into brand power? Partner with a results-driven digital marketing agency that helps you connect, create, and convert through the language of art.
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...