India’s jewellery market is experiencing a digital renaissance. From temple jewellery to contemporary minimalism, lifestyle influencers are redefining how consumers discover, desire, and purchase precious adornments. These creators aren’t just showcasing pieces; they’re crafting narratives that celebrate heritage, promote self-expression, and highlight the significance of these traditions.
In a category where trust and aspiration intersect, lifestyle influencers bridge the gap between traditional jewellery retail and modern digital discovery. Their ability to style, contextualise, and emotionally connect with jewellery makes them invaluable partners for brands seeking authentic reach.
Whether it’s a bridal couture campaign or an everyday luxury positioning, partnering with the right influencer through a social media marketing agency can transform product visibility into purchase intent. A well-executed collaboration, guided by a digital marketing agency, ensures your jewellery doesn’t just sparkle online, it sells.
Here are the Top 10 lifestyle influencers for jewellery brands in India, curating desire one post at a time.
Table of content
- Paulomi Sanghavi
- Neelam Kothari Soni
- The Lifestyle Diaryy
- Shaheen Abbas
- Niki Mehra
- The Urban Sikh (Karan Singh)
- Prernaa Makhariaa
- TheCisterCo (Srishti & Avantika)
- Sanjana Batra
- Roma Narsinghani
- Why Jewellery Brands Need Lifestyle Influencers
- Concluding Thoughts
1. Paulomi Sanghavi (@paulomisanghavi)
A Mumbai-based lifestyle influencer, Paulomi Sanghavi, brings relatability and elegance to every frame. Her content seamlessly weaves fashion, festive styling, and daily inspiration, making her an ideal collaborator for jewellery brands targeting the modern Indian woman.
Niche: Lifestyle, Fashion & Festive Styling
Followers: 570K+
Strategic Value: Perfect for jewellery brands looking to showcase traditional and fusion pieces in real-life settings. Paulomi’s authentic storytelling resonates with women seeking festive elegance and everyday glamour. Ideal for bridal collections, festive campaigns, and lifestyle jewellery launches.
2. Neelam Kothari Soni (@neelamkotharisoni)
Actor, jewellery designer, and interior designer Neelam Kothari Soni embodies multifaceted luxury. Her refined aesthetic and entrepreneurial journey make her a credible voice in the jewellery and lifestyle space, attracting an audience that values craftsmanship and timeless design.
Niche: Luxury Lifestyle, Jewellery Design & Interior Styling
Followers: 1M+
Strategic Value: A powerhouse for heritage and luxury jewellery brands. Her design sensibility and celebrity appeal position her perfectly for high-end collaborations, designer trunk shows, and brand ambassador roles. Great for reaching affluent audiences seeking investment pieces.
3. Suman Kothari (@thelifestylediaryy)
A former event manager turned jewellery designer and lifestyle influencer, Suman Kothari brings a unique dual perspective to the space. Her content beautifully captures daily life through engaging vlogs, travel diaries, and stylish outfit showcases. What sets Suman apart is her genuine storytelling approach; each post offers glimpses into her elegant lifestyle, relatable routines, and Mumbai explorations, creating a warm connection with her audience.
Niche: Lifestyle Vlogging, Travel & Jewellery Design
Followers: 553K+
Strategic Value: A powerhouse collaboration for jewellery brands, given her background as a jewellery designer herself. Suman’s dual expertise means she understands jewellery from both creative and consumer perspectives.
4. Shaheen Abbas (@shaheenabbas)
A mindset mentor, NLP master practitioner, and founder of Shaan Luxe Jewellery, Shaheen Abbas, merges wellness, luxury, and lifestyle seamlessly. Her content inspires transformation, making her collaborations feel purposeful and aspirational.
Niche: Luxury Lifestyle, Wellness & Entrepreneurship
Followers: 120K+
Strategic Value: Perfect for jewellery brands with a story of empowerment, self-care, or spiritual connection. Shaheen’s audience values intentionality and luxury with meaning. Excellent for bespoke jewellery, heirloom pieces, and brands emphasising craftsmanship and ethical sourcing.
5. Niki Mehra (@nikimehra)
A Delhi-born fashion and beauty influencer who has carved her niche through authentic storytelling and versatile styling, Niki Mehra brings relatability and glamour in equal measure. From lifestyle hacks to fashion-forward content, her expertise spans beauty, travel, and style curation, making her a versatile collaborator.
Niche: Fashion, Beauty & Lifestyle Content Creation
Followers: 554K+
Strategic Value: Perfect for contemporary jewellery brands seeking versatile styling showcases. Niki’s ability to carry off everything from glam to casual makes her ideal for everyday luxury pieces, fashion jewellery, and brands targeting millennial women who value style versatility and practical elegance.
6. Karan Singh (@the__urban__sikh)
A fashion and lifestyle content creator from Chandigarh, Karan Singh, brings contemporary Sikh style to the forefront. His content celebrates cultural identity while embracing modern fashion, making him a bridge between tradition and trend.
Niche: Men’s Fashion, Lifestyle & Cultural Expression
Followers: 290K+
Strategic Value: A rare gem for men’s jewellery brands. Karan’s influence in the Sikh community and broader men’s fashion space makes him perfect for kadas, bracelets, rings, and contemporary men’s accessories. Ideal for brands seeking authentic cultural representation and expanding into men’s jewellery.
7. Prernaa Makhariaa (@prernaa.makhariaa)
India’s first jewellery influencer and a GIA-certified gemologist, Prernaa Makhariaa, is the gold standard in jewellery content creation. Her deep industry knowledge, styling expertise, and dedicated jewellery-focused content make her a category leader.
Niche: Jewellery Expertise, Personal Shopping & Industry Insights
Followers: 320K+
Strategic Value: The ultimate partner for jewellery brands seeking credibility, education, and conversion. Prernaa’s audience actively seeks jewellery guidance, making her collaborations highly targeted. Perfect for fine jewellery launches, trunk shows, educational content, and high-value pieces requiring expert validation.
8. Srishti & Avantika (@thecisterco)
Best friends who share more than a surname, Srishti and Avantika bring double the charm to fashion, luxury, beauty, and travel content. Their sisterly chemistry and coordinated styling create visually stunning narratives.
Niche: Fashion, Luxury, Beauty & Travel
Followers: 364K+
Strategic Value: Excellent for jewellery brands targeting best friends, sisters, or gifting campaigns. Their dual presence allows for versatile styling showcases and storytelling around connection and celebration. Ideal for matching sets, layering pieces, and lifestyle jewellery collections.
9. Sanjana Batra (@ sanjanabatra)
A fashion creator, curator, and stylist, Sanjana Batra brings editorial sophistication to everyday content. Her polished aesthetic and styling prowess make luxury jewellery shine in aspirational yet wearable contexts.
Niche: Fashion Curation, Styling & Luxury Lifestyle
Followers: 312K+
Strategic Value: Perfect for jewellery brands seeking high-fashion positioning and editorial-style content. Sanjana’s curated feed and styling expertise make her an ideal choice for statement pieces, luxury campaigns, and brands seeking to elevate their visual storytelling with sophistication and glamour.
10. Roma Narsinghani (@ romanarsinghaniofficial)
A jewellery artist specialising in eco brass and algae bio-bead jewels, Roma Narsinghani represents the sustainable luxury movement. Her commitment to pre-order-only, conscious creation appeals to environmentally aware consumers.
Niche: Sustainable Jewellery, Artisan Craftsmanship & Conscious Luxury
Followers: 36K+
Strategic Value: Ideal for eco-conscious and sustainable jewellery brands. Roma’s niche but highly engaged audience values ethical production, unique design, and conscious consumption. Perfect for brands emphasising sustainability, artisan craftsmanship, and innovative materials in jewellery design.
Why Jewellery Brands Need Lifestyle Influencers
In the jewellery industry, where purchase decisions are deeply emotional and trust-driven, lifestyle influencers serve as modern-day jewellery consultants. Their role extends far beyond visibility; they contextualise, validate, and inspire purchase intent.
1. Trust Through Transparency
Jewellery purchases involve a significant investment. Influencers who wear, style, and personally vouch for pieces reduce purchase anxiety and build brand credibility through authentic endorsement.
2. Contextual Styling
While product images showcase jewellery in isolation, influencers demonstrate how pieces integrate into real wardrobes, occasions, and lifestyles, transforming aspiration into actionable styling inspiration.
3. Targeted Reach
From bridal to everyday luxury, each influencer caters to a distinct audience segment. Strategic partnerships enable jewellery brands to reach precisely the consumers most likely to convert.
Concluding Thoughts
India’s lifestyle influencers aren’t just content creators; they’re jewellery storytellers, trust builders, and conversion catalysts. From heritage pieces to sustainable luxury, each influencer on this list brings unique value, audience, and authenticity.
For jewellery brands, the question isn’t whether to work with influencers, but who to partner with and how to structure collaborations for maximum impact. The right influencer can transform your jewellery from a beautiful object into a must-have treasure.
Ready to make your jewellery brand shine in the digital spotlight?
Partner with a digital marketing agency that understands the delicate art of influencer collaborations, social media strategy, and conversion-focused campaigns that turn admirers into customers.
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...