You keep reading about different ways to scale your business. But it looks like you have done everything now and there’s a saturation point.
So, what’s next? Have you explored digital marketing yet? Because there are so many ways to grow your brand within digital marketing itself!
Let’s explore some digital marketing strategies that you can use to scale your business. But hey, you don’t have to implement every strategy we have mentioned here.
You can start with a mix of two or more and then explore other channels when you hit a saturation point again.
But before strategies, let’s first understand the basics.
Table of contents
- What is Digital Marketing?
- But Why is Digital Marketing So Wonderful?
- And What Are Some Digital Marketing Strategies You Can Implement?
- In Conclusion
- Frequently Asked Questions
What is Digital Marketing?
So, digital marketing refers to all online strategies used to promote your products or services.
This could be anything from social media posts, search engine optimisation (SEO), content marketing, email marketing and even paid ads. The goal is simple— connect with your audience online and convert them into loyal customers.
The most fundamental aspect of any digital marketing strategy is to build relationships with customers first and then drive sales.
And here’s why it matters — nearly 65% of the global population is online, according to a report by Statista.
So the growth potential via online channels is immense. Plus, there are several platforms within digital marketing that you can include in your strategy one by one to just transform your business.
But Why is Digital Marketing So Wonderful?
First off, it’s cost-effective compared to traditional marketing methods like billboards or TV ads. You don’t need a massive budget to get started—just the right strategies.
Second, digital marketing offers a level of targeting that traditional marketing can’t. Because in digital marketing, your ads are shown to only those people who are interested in your product or service.
So the chances of them buying a product after watching an ad highly increases. Plus digital marketing is measurable.
You can track every click, every like and every purchase. This lets you continuously optimise your strategies to ensure maximum return on investment (ROI).
Image if you gave a newspaper ad. How do you know how many people actually read it? Or how many people paid attention to your billboard ad?
We are not saying that the channel is bad. Because we ourselves believe in 360-degree marketing when you have a budget of that scale.
We just want to show you how digital marketing can work wonders even with a limited budget.
And What Are Some Digital Marketing Strategies You Can Implement?
We have mentioned some common digital marketing strategies here just so you know what all can be done.
Some strategies might work for you and some not. Because it’s different for every industry.
Plus, the effectiveness of your strategy will vary on different factors like if you have an e-commerce store or not or whether you have a good social media following or not.
Partner with a digital marketing agency to scale your business online using an effective strategy.
1. Leverage Social Media to Build Relationships
Out of all the Internet users, 5.17 billion people use social media. That’s just crazy because the total number of internal users around the globe is 5.45 billion.
So there are majorly 4 social media platforms that we use for marketing purposes in India. It is Instagram, Facebook and sometimes X (Twitter). And also Linked In for B2B marketing.
You can create relatable content and connect with social media users online. If they follow you and regularly check your posts, you can softly sell your products to them.
And because everything is on your social media, they will be able to trust you. Plus, social media is a great platform to get to know your customers so that you are able to solve their problems by making your products better.
And you have Instagram Reels to your rescue. Most marketers say short videos work best for brands. So why not leverage that?
Contact a social media marketing agency for the same and you are all set for growth.
2. Create a Strong Web Presence with SEO
Search engine optimisation is all about updating your website in a way that you show up in top search results when users search for your products or related information on Google.
For example, if you are a restaurant owner and you want to attract nearby customers, you need to optimise your website. When someone searches “restaurant near me” or “fast food near me” or anything related — your business shows up.
SEO is very helpful to build trust with information. So what you can do is post blogs related to your products on your website and boom soon your website will start ranking in search results.
And mind you, the topmost search result has click-through rate of like 27.6%. That means if your website ranks first customers are most likely to click on it.
Brands like Amazon, Flipkart, Nykaa etc have SEO-optimised websites even though they are big names.
So it makes sense to use it for your business. To check if it works in your category— just see 3 to 4 competitors who are bigger than you and you will know.
3. Implement Content Marketing
Content marketing both involves SEO and social media. In fact it includes any form of content that you create online.
The reason why the segment is different is because content marketing involves gaining customers organically with content.
Think of your content as the foundation of your digital marketing strategy. It’s what you share on social media, what helps you rank on search engines and what convinces potential customers to buy from you.
Let’s take the Grow app for example. Their content strategy is simple — provide valuable information and win customers.
4. Run Targeted Ads for Quick Wins
While organic strategies like SEO and content marketing are great for long-term growth, paid ads offer instant results.
With platforms like Google Ads and Meta Ads, you can create highly targeted campaigns to reach your ideal customers.
And don’t worry if you don’t know anything about it. For starters, you can run targeted Meta ads just to see what’s working and how is it performing and then increase your budget.
As we said, it’s the beauty of digital marketing that you can measure everything.
Also Read: Meta Ads vs Google Ads
5. Utilise Influencer Marketing to Amplify Your Reach and Build Trust
Influencer marketing is somewhat a part of social media marketing only. So before you jump into this strategy, make sure your social media is on point.
So there’s a reason why a person follows an influencer. Because that consumer likes what that influencer has to offer.
In a way, that person is your potential customer but at the same time, he or she is an audience for that influencer.
So influencer marketing is all about collaborating with influencers who align with your brand and tap into their audience.
And if you see there are influencers for every category. There are finance influencers, fashion influencers, beauty influencers, lifestyle influencers etc.
You just need to find one that fits your budget and get them to promote your products.
Conclusion
If you want to unlock a new avenue to generate revenue, digital marketing is best. You can start implementing all the strategies mentioned in this blog one by one.
Don’t try to do it all at once. Otherwise, you will get confused and end up wasting your resources.
And just a heads up — It is not as simple as it sounds. So take expert help and achieve your goals faster.
Reach out to us at hello@flora.fountain.com and our team will make it happen for you. You just need to tell us your requirements and goals and leave everything on us.
While you focus on daily tasks, we will create and implement a digital marketing strategy for you so that you can scale your business.