Haryana is where tradition meets trend, demanding a sophisticated marketing approach. From Gurugram’s chic streets to the cultural heartlands, the state’s top creators are more than social media personalities; they are cultural tastemakers. They don’t just showcase products; they embed them into local life, making style relatable and aspirational all at once. For brands, this hyper-local influence offers unparalleled authenticity and conversion rates. Partnering with these voices ensures campaigns don’t just reach an audience; they resonate, inspire, and spark action.
For brands looking to make waves in Haryana, these creators are more than social media personalities; they are cultural tastemakers. Partnering with them through a digital marketing agency ensures campaigns don’t just reach an audience; they resonate, inspire, and spark action. Hyperlocal influence has never looked this stylish.
Table of Contents:
- Elvish Yadav – The Mega-Star Engagement Engine
- Ankit Singh Baiyanpuria – The Fitness Authority
- Riva Arora – The Youth Icon & Glamour Bridge
- Tarun Kinra – The Multi-Niche Youth Dynamo
- Priya Malik – The Relatable Ethnic & Everyday Stylist
- Ankita Sharma – The Local Fashion Fusionist
- Simran Kaur – The Urban Styling & Lifestyle Blogger
- Rupali Dean – The Luxury Culinary & Travel Curator
- Niche Spotlight 1: Sarthak Ahuja – The Finance & Business Strategist
- Niche Spotlight 2: ApnaTech (@apnatech_) – The Tech & Digital Solutions Expert
- Why Engagement Beats Follower Count
- Conclusion
1. Elvish Yadav (@elvish_yadav)
Elvish, India’s first Bigg Boss OTT winner, is one of the most influential content creators from Gurugram. Known for his entertaining skits, bold personality, and viral reels, he’s a youth icon in Haryana and beyond. His campaigns balance lifestyle, fashion, and entertainment with unmatched engagement.
Niche: Entertainment, Viral Lifestyle, Youth Fashion.
Followers: 18.2M+ on Instagram.
Strategic Value: Mass Market Penetration. As India’s first Bigg Boss OTT winner, he offers unmatched scale and immediate virality. He is ideal for national brands (FMCG, Tech, Fashion) seeking high reach, broad-spectrum youth engagement, and a bold, statement-making presence.
Famous Collabs: National tech and fashion brands.
2. Ankit Singh Baiyanpuria (@ankit_baiyanpuria)
Hailing from Sonipat, Ankit has become a fitness and lifestyle inspiration across India. Known as the “Desi Kalakar of Fitness,” he gained viral fame through the ‘75 Hard challenge’ and his authentic desi gym culture content. His rustic yet disciplined approach resonates deeply with Haryana’s fitness-driven youth.
Niche: Fitness, Lifestyle, Motivation (Desi Gym Culture).
Followers: 8.3M+ on Instagram.
Strategic Value: Authentic Trust & Discipline. Hailing from Sonipat, his disciplined, rustic approach (e.g., the ’75 Hard challenge’) resonates deeply with the state’s fitness-driven youth. The perfect partner for nutrition, sports apparel, and health/wellness supplements, looking for genuine, high-trust endorsement.
Famous Collabs: MuscleBlaze, fitness gear, health & nutrition brands.
3. Priya Malik ( @priyasometimes)
Priya focuses on everyday fashion and ethnic wear, making her content relatable to audiences across Haryana’s urban and semi-urban areas.
Niche: Everyday Fashion, Styling, Accessible Ethnic Wear.
Followers: 637K.
Strategic Value: Mid-Tier, High Relatability. Her focus on practical, everyday fashion makes her highly relatable to urban and semi-urban mass audiences. She is the perfect choice for e-commerce fashion, regional textile brands, and budget-friendly lifestyle products seeking high-volume conversions outside of major metro cities.
Famous Collabs: Boutique designers, lifestyle campaigns, regional festivals.
4. Riva Arora (@rivarora_)
Riva Arora is a multi-talented Indian actress and digital influencer who began her acting career at the age of two. She gained recognition for her roles in films such as Mom, Uri: The Surgical Strike, and Gunjan Saxena: The Kargil Girl. Transitioning into digital media, Riva has amassed a substantial following across platforms, becoming a youth icon known for her chic fashion posts, dance routines, behind-the-scenes glimpses, and humorous skits.
Niche: Fashion, Lifestyle, Entertainment (Actress Profile).
Followers: 11.4M+ on Instagram.
Strategic Value: Aspirational Youth Appeal. Leveraging her background in Bollywood films (Uri, Mom), Riva bridges mainstream celebrity with digital influence. Her chic fashion posts and high production value drive aspiration, making her ideal for contemporary fashion, jewelry, and high-end lifestyle brands targeting young, style-conscious consumers.
5. Tarun Kinra (@tarun_kinra)
Tarun Kinra is a dynamic Indian digital creator known for his engaging content across fashion, lifestyle, fitness, and travel. Tarun began his social media journey at the age of 14 on TikTok, where he quickly gained popularity with his dance routines, lip-sync videos, and comedic skits. Following the ban of TikTok in India, he seamlessly transitioned to platforms like Instagram and YouTube, amassing a significant following. His content resonates with a young audience, particularly teens and young adults, who are drawn to his vibrant personality and diverse content.
Niche: Fashion, Lifestyle, Fitness, Travel.
Followers: 2M+ on Instagram, 1.35M+ on YouTube.
Strategic Value: Versatile Volume & Reach. Starting on TikTok, Tarun seamlessly transitioned to multi-platform success. His diverse content attracts a massive, varied youth audience, offering brands versatility across multiple campaign types—from lookbooks to travel vlogs.
Famous Collabs: Various fashion, beauty, and lifestyle brands.
6. Ankita Sharma (@ankita_sharma_25)
Ankita’s style is a mix of trendy city fashion and local ethnic influences. She frequently collaborates with regional brands for lifestyle campaigns.
Niche: Trendy City Fashion, Local Ethnic Fusion, Lifestyle.
Followers: 150K.
Strategic Value: Micro-Influence, Local Engagement. Her content successfully mixes trendy city fashion with local ethnic influences. She is highly valued for micro-campaigns that require specific regional context and deeply engaged, hyper-local audiences for focused product promotion.
Famous Collabs: Beauty and fashion brands, micro-campaigns.
7. Sarthak Ahuja (@casarthakahuja)
Sarthak Ahuja is a multifaceted entrepreneur and educator who has made significant strides in the fields of finance, business, and education. An ISB Gold Medalist and bestselling author, Sarthak has authored books like Daily Coffee & Startup Fundraising and Founder’s Office. He is also a sought-after speaker, having delivered TEDx talks and lectures at institutions such as Masters’ Union and Harappa AMP. Sarthak’s content resonates with aspiring entrepreneurs, finance professionals, and students aiming to excel in the business world.
Strategic Niche: Finance, Business Strategy, Entrepreneurship, Education.
Followers: 2.5M+ across platforms.
Strategic Inclusion: While not a typical fashion influencer, his vast professional network and credibility make him a vital partner for financial services, professional education platforms, and high-end B2B services operating in the Gurgaon corporate hub. His inclusion highlights the intellectual authority emerging from Haryana.
8. Rupali Dean (@rupalidean)
Rupali Dean is an award-winning food and travel journalist, TEDx speaker, and founder of Dean With Us, a platform that curates luxury culinary and lifestyle experiences. With a background in hospitality and nutrition, she has worked with renowned brands and publications, including Tatler Asia and Condé Nast Traveller India. Her content showcases a blend of gastronomic adventures, luxury travel, and lifestyle insights, resonating with a discerning audience seeking refined experiences.
Niche: Food, Travel, Luxury Lifestyle (Journalistic Authority).
Followers: 1M+ on Instagram.
Strategic Value: Discerning Audience & Expert Trust. An award-winning journalist and TEDx speaker, her platform curates luxury culinary and lifestyle experiences. She is ideal for five-star hospitality, premium dining, high-end travel agencies, and gourmet food/kitchen brands (like KitchenAid, where she was an ambassador) seeking to influence a mature, affluent audience.
9. Simran Kaur (@simrankaur_style)
Simran’s content includes urban styling, travel diaries, and festival looks with strong engagement from Haryana audiences.
Niche: Urban Styling, Travel Diaries, Festival Looks.
Followers: 2.4M+.
Strategic Value: Aesthetic & Broad Appeal. Simran offers a clean, urban aesthetic combined with content relevant to Indian festivals and travel. Her high follower count and broad lifestyle focus make her a strong choice for mid-to-high-end lifestyle brands that need polished, aspirational visuals and wide reach.
Famous Collabs: Regional fashion brands, lifestyle campaigns.
10. ApnaTech (@apnatech_)
ApnaTech, led by Sandeep, is a prominent Indian tech influencer known for delivering concise and insightful tech tips. With a growing presence on platforms like Instagram, YouTube, and Facebook, ApnaTech has garnered a substantial following by simplifying complex tech concepts for a diverse audience. The content primarily focuses on tech tutorials, gadget reviews, and digital solutions, catering to tech enthusiasts and everyday users seeking practical tech advice.
Strategic Niche: Technology Tips, Gadget Reviews, Digital Solutions.
Followers: 802K+ on Instagram, 100K+ on YouTube.
Strategic Inclusion: A powerful voice for the Technology sector, proving that influence in Haryana is diverse. Led by Sandeep, his content simplifies complex tech, making him an invaluable partner for mobile phones, digital services, and gadget brands looking for authentic reviews and high trust among everyday users.
Why Engagement Beats Follower Count
In Haryana, follower numbers alone don’t determine influence. True impact comes from local engagement, how the audience interacts with content, watches reels, and trusts recommendations.
An influencer might have 1M followers, but low engagement means limited actual reach. The creators listed above consistently drive strong local engagement, ensuring brand messaging reaches audiences who care, converting attention into tangible results.
Authenticity is key: content referencing Haryana’s lifestyle, local hangouts, festivals, and cultural nuances outperforms generic campaigns.
Conclusion
For brands targeting Haryana, working with influencers who are local insiders is essential. They don’t just display fashion trends; they connect deeply with regional audiences, delivering credibility, relatability, and measurable engagement.
A professional digital marketing agency can help brands navigate influencer sourcing, contract management, content approvals, and ROI tracking, ensuring campaigns are executed smoothly while achieving maximum local impact. With the right strategy and partners, your brand can truly resonate with Haryana’s style-conscious audience.
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...