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SEO Strategy For 2024: Expert Tips To Optimise And Improve Website Rankings

SEO is becoming a standard part of digital marketing because it’s one of the best ways to get visitors to a website and boost sales. Though Google’s Algorithm keeps changing frequently, making it difficult to keep up with the best strategies. In this blog, you will learn several practices for crafting an effective SEO strategy for 2024 that takes your site to the top of Google’s search.

Table of Contents

  1. Keyword stuffing is a BIG NO!
  2. Optimise your website content for CRO
  3. Check the user-intent
  4. Content matters A LOT!
  5. Make Google’s life easy
  6. Increase content shareability
  7. Optimise your images
  8. Add other types of media
  9. Don’t post and forget
  10. Do trial-and-error
  11. In Conclusion
  12. Frequently Asked Questions
Let’s Refresh Basics of SEO

Most people are aware of SEO—it’s essential for marketing any business. And it’s true also SEO drives 1000% more organic traffic than social media, with long-tail keywords dominating organic searches. However, knowing its importance doesn’t help if you are unsure how to optimise your website and digital strategy.

This is where things often get confusing. A successful SEO strategy not only attracts people but also provides value, like inbound marketing. If you build your SEO efforts with this goal in mind, you are halfway to success.

The four key elements of any SEO strategy are

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Link Building
SEO Strategies for 2024

The best time to create your 2024 SEO strategy is now. You can do this on your own or take the help of an SEO company in Ahmedabad, but you need to get the prep work out of the way. Let’s explore 10 SEO strategies for 2024 to help you get started:

Keyword stuffing is a BIG NO!

You may have read numerous blogs, watched videos or even observed for yourself that using keywords frequently boosts website or content rankings. However, it’s no longer true in 2024. Even using keywords once needs to be done organically. Stuffing them in content sacrifices its originality and value.

Optimise your website content for CRO

CRO (Conversion rate optimisation) is the marketing method that aims to boost the percentage of website visitors who take a desired action. In simpler terms, it’s about turning more visitors into customers. Optimising your website content for CRO enhances user experiences and boosts conversions. Along with CRO, your website should also be optimised for speed and pages should load faster, retaining users’ interest. Partner with a 360-degree digital marketing company in Ahmedabad that specialises in CRO to create a seamless journey for your audiences.

Check the user-intent

More than keyword density, user intent matters. Understand what your target audience searches for and why. By knowing the ‘why’ and intent behind user searches, you can tailor your content accordingly. This approach boosts the likelihood of your website ranking higher, making you the first choice when users look for that query.

This is practised very well by Myntra. When you search for those products, Myntra shows up first in the results. This makes you think their stuff is good and real.

Even if you’re looking for something specific, like a “pink lining top for women,” Myntra is right there in the top results.

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They have cracked the code by understanding user intent and optimising product pages, categories, and blogs with relevant keywords. This makes finding and filtering items easy, drawing you in for a seamless shopping experience.

Content matters A LOT!

The basis of any effective SEO and the core of on-page SEO is content.

However, you can’t just throw any old content on your website and hope for constant SEO gold.

You must put effort into it. Like, a lot.

With so much information available, you should give priority to original, high-quality content that offers users real value. Search results will not favourably display content that fails to meet to these criteria.

What does “high-quality content” actually mean?

Google’s official Search Quality Guidelines state that excellent content possesses the following qualities:

  • Experience
  • Expertise
  • Authoritativeness
  • Credibility

Stated otherwise, if you regularly provide interesting and helpful content that is relevant to your audience, your chances of appearing higher in search results will rise significantly.

Make Google’s life easy

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To streamline your content for optimal SEO ranking on Google, focus on user-centric strategies. Develop high-quality, informative content that directly addresses user queries. Organise your content with clear headings and subheadings to enhance readability. Thoughtfully optimise meta titles and descriptions, naturally incorporating relevant keywords. Establish quality backlinks from reputable sources to boost your content’s authority in Google’s eyes. Regularly update and refresh your content to stay current and maintain Google’s trust. This holistic approach ensures that Google easily recognises, indexes and ranks your content for improved visibility.

Increase content shareability

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In today’s business climate, social media presence is essential, and the foundation of social media is content sharing.

On the other hand, social media has the potential to be among the most important SEO ranking elements. Links to your website that are shared on social media sites such as Facebook, Twitter and LinkedIn can help increase traffic to your website and improve its organic search ranks.

Whether it’s an infographic or a blog article, every piece of information you publish needs to have a social media sharing icon.

Another option is to come up with incentives for content exchange. You may, for instance, hold a competition in which entry involves placing a link on each participant’s social network profile.

Optimise your images

Maintain a consistent family image throughout the blog. If vectors are used in the cover image, continue their use in the entire content. While Google’s search bots recognise images, they can’t read them. Every image should have a title tag and an alt tag. This provides an opportunity for you to write a brief description featuring a target keyword or two, helping Google understand and potentially boosting your ranking chances.

Add other types of media

There are a lot of amazing assets available for you to use on your website. Google will also give you points for it.

Your website should be centred around video content. YouTube, the most popular video-sharing website worldwide, is owned by Google. Additionally, they make it simple to add YouTube videos to your website. There’s audio content as well. Think about launching a podcast and showcasing it on your website.

Don’t post and forget

Once your content is out there, don’t forget about it. Keep making it better by tweaking and updating. Regularly check and change some parts to make sure it stays useful and interesting for your audience. This way, your content stays fresh and effective.

Do trial-and-error

Trial and error involves experimenting with various strategies to optimise your website’s performance. Test different keywords, content structures and backlink approaches to measure their impact on visibility and rankings. Tweak on-page elements like meta titles and descriptions and assess how changes influence search engine results. Don’t forget to optimise for mobile users and test local SEO tactics. Through careful analysis of the results using tools like Google Analytics, refine your SEO strategy based on what works best for your website.

In Conclusion

Businesses can benefit greatly from the use of search engines. However, you must make sure that you are using the fundamental strategies that create the way for SEO success in 2024.

And the good news is: You won’t be doing this by yourself. You may succeed in anything from technical SEO to professional content writing with a trustworthy partner by your side. We at Flora Fountain provide you with our SEO knowledge. We will collaborate closely with your company to improve your search engine ranking for keywords and terms relevant to your industry. Reach out to us at hello@florafountain.com right away.

Frequently Asked Questions

Yes, Even in 2024, SEO remains one of the best investments you can make to increase the online visibility of your brand and bring in new customers.
Making use of AI-driven analysis tools, like Insights, speeds up the evaluation of SEO action items.
The choice between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) depends on your goals and timeline. SEO is a long-term strategy, focusing on organic methods to improve your website’s visibility. On the other hand, SEM involves paid advertising for immediate results.

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...

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