For local brands in Pune, a high follower count alone means very little if the audience isn’t genuinely local or engaged. The real power lies with creators who connect deeply with Pune’s fashion trends, lifestyle habits, and cultural touchpoints. These influencers aren’t just social media personalities—they are cultural connectors who can drive awareness, trust, and conversions right here in Maharashtra.
As a leading digital marketing agency, we have made it simpler to choose the right influencer for your brand. We have compiled a list of the city’s most influential fashion and lifestyle voices, highlighting their niche expertise, proven local reach, and notable collaborations, to serve as your ultimate guide for effective influencer partnerships.
Table of Contents:
- Hindavi Patil
- Srush Ambavale
- Rupali Hasija
- Priyanka Kale
- Mansi Kamble
- Sakina Sathliyawala
- Sheena Thadani
- Kkomal Jadhav
- Neha Kulkarni
- Madhura Deshpande
- Hyperlocal Marketing with Fashion & Lifestyle Influencers in Pune
- Concluding thoughts…
1. Hindavi Patil
Hindavi Patil is a highly popular digital creator, actress, and social media celebrity hailing from Pune, with a focus on fashion, beauty, and lifestyle content. She initially gained fame through her dance and lip-sync videos on TikTok, and following the platform’s ban in India, successfully migrated her massive following to Instagram and YouTube. She is also the owner of a wedding culture brand, Parampara, and frequently features her collections in her posts.
Niche: Fashion and Beauty, Lifestyle, Acting and Dance, Bridal and Wedding Attire (through her own brand)
Followers (on Instagram): Over 556K followers
Strategic Value: With a vast reach exceeding 2 million followers, Hindavi Patil offers brands the opportunity to tap into a large-scale, highly engaged audience. Her background in acting and dance translates into highly creative and engaging content, from fashion reels to lifestyle posts. Her established presence across multiple platforms and ownership of her own brand demonstrate her influence and business acumen, making her a powerful partner for large-scale marketing campaigns in the fashion, beauty, and lifestyle industries.
2. Srush Ambavale
Srushti Ambavale is a Pune-based digital creator, model, and actress known for her cheerful presence and engaging lifestyle content. She first gained popularity on TikTok with her dance and lip-sync videos before transitioning to Instagram Reels after the platform’s ban in India. Her career has also included acting roles in music videos for songs like Kajwa and Bobhata. A student of Zoology at S.P. College, Pune, she is recognized for her infectious smile and expressive content.
Niche: Lifestyle, Fashion, Acting and Entertainment, Travel, Beauty and Skincare
Followers (on Instagram): Over 1.2 million followers
Strategic Value: Srushti Ambavale provides an excellent opportunity for brands to connect with a large, young, and highly engaged audience. Her background in music videos and TikTok has given her a knack for creating viral and trending content, ensuring high visibility for brand promotions. Her strong presence in the fashion, beauty, and lifestyle space makes her a valuable partner for relevant campaigns, particularly those targeting millennials and Gen Z.
3. Rupali Hasija
Rupali is a Pune-based digital creator, fashion and beauty influencer, and a former chemistry professor. She gained fame for her vibrant and engaging content, particularly for being an advocate for the mid-size community and encouraging others to embrace their natural beauty and curls. She was featured in Forbes as one of the top 100 Digital Stars and has collaborated with numerous renowned brands. She is known for her styling tips and high engagement with her audience across various social media platforms.
Niche: Fashion, Beauty (especially curly hair), Lifestyle, Advocacy for the Mid-Size Community
Followers (on Instagram): Over 1.1 million followers
Strategic Value: Rupali Hasija offers immense strategic value, particularly for fashion, beauty, and lifestyle brands, by providing access to her large and engaged audience. Her authenticity and role as a voice for the mid-size community make her a powerful and relatable brand partner. Her past collaborations with major brands like L’Oréal, MAC, and Maybelline demonstrate her ability to drive brand recognition and engagement. Her extensive reach and consistent content creation make her a valuable asset for large-scale marketing campaigns.
4. Priyanka Kale
Priyanka Kale is a popular Pune-based artist and digital creator known for her vibrant and engaging lifestyle content. Her social media presence is particularly strong on Instagram, where she shares her fashion, beauty, and travel experiences with over 1.1 million followers. She has a high engagement rate, with collaborations on a range of products, from foot massagers to hair dryers, as well as campaigns with brands like Amazon and MR. DIY. Her posts often feature her personal life and travels, offering a window into a relaxed and aesthetic lifestyle.
Niche: Lifestyle, Fashion and Beauty, Travel, Product Promotion
Followers (on Instagram): Over 1.1 million followers
Strategic Value: Priyanka Kale provides an excellent channel for brands to reach a large and highly engaged audience interested in fashion, beauty, and lifestyle products. Her high engagement rate and consistent content creation across multiple product categories make her a versatile and effective brand partner. Her collaborations with large retailers like Amazon and her feature in brand campaigns demonstrate her ability to drive brand awareness and conversions. Her location in Pune also makes her a valuable partner for localized marketing campaigns.
5. Mansi Kamble
Mansi Kamble is a prominent digital creator and fashion, beauty, and lifestyle influencer based in Pune. Having successfully transitioned from TikTok to Instagram, she has built a significant following with content that is known for its high engagement rate and stylish presentation. Beyond traditional fashion and makeup tutorials, her content often features a glimpse into her daily life and travels. She is also active on YouTube, further expanding her reach.
Niche: Fashion and Style, Make-up and Skincare Tutorials, Product Reviews, Lifestyle and Travel, YouTube Vlogs
Followers (on Instagram): Over 500K followers
Strategic Value: Mansi Kamble offers brands access to a large, highly engaged audience interested in fashion, beauty, and lifestyle products. Her consistent performance and distinctive content style make her an ideal partner for campaigns seeking to maximize reach and visibility. Her experience with various formats, including Reels, posts, and long-term collaborations, provides versatility for promotional campaigns.
6. Sakina Sathliyawala
Sakina Sathaliyawala is a Pune-based digital creator and micro-influencer who primarily focuses on fashion, beauty, lifestyle, and travel. She creates aesthetically pleasing content, including styled outfits, makeup looks, and product reviews, which she shares across Instagram and Pinterest. Beyond her digital presence, she holds a Bachelor of Technology in Biotechnology from D. Y. Patil Biotechnology and Bioinformatics Institute in Pune. Her background includes experience as an Amazon associate, where she curated product selections based on her marketing and sales skills.
Niche: Fashion, Beauty and Skincare, Lifestyle, Travel, Product Reviews
Followers (on Instagram): Approx 30K followers
Strategic Value: Sakina’s value lies in her role as an authentic and relatable micro-influencer, providing a cost-effective alternative for brands compared to more expensive mega-influencers. Her high engagement rate and well-curated, aesthetic content appeal to a loyal and focused audience, making her an effective partner for hyper-targeted marketing campaigns. Her ability to drive genuine interest and engagement can be particularly beneficial for brands looking to penetrate the Pune market or promote specific lifestyle and beauty products.
7. Sheena Thadani
Sheena Thadani is a prominent social media influencer based in Pune, specializing in lifestyle, food, and travel content. She actively collaborates with local Pune businesses, including restaurants, co-living spaces, and property developers, showcasing the city’s latest happenings and hidden gems. Her content is known for its vibrant and engaging “vibe curator” style, which she applies to everything from travel diaries in Goa to reviews of new dining hotspots and beauty products. Thadani has been recognized for her influence, receiving accolades like the Star Influencer award from DCN Pune.
Niche: Lifestyle, Food, Travel, Fashion and Beauty, Events and Entertainment
Followers (on Instagram): Over 105,000 followers
Strategic Value: Sheena Thadani offers brands direct access to a highly engaged, localized Pune audience. Her authentic content style and deep-rooted connections within the city’s market make her an effective partner for promoting new establishments, events, and products to a targeted, city-centric demographic.
8. Kkomal Jadhav
Kkomal Jadhav is a prominent Pune-based digital creator and influencer who specializes in fashion, lifestyle, and travel. Beyond her aesthetically pleasing fashion posts and travel vlogs on her YouTube channel “kkomalvlogs,” she is well-known for showcasing her Mahindra Thar. Her content, particularly her popular car reels, often features her striking a pose with her black Thar or doing drifts, which adds a rugged, adventurous appeal to her brand. She actively engages with her audience and is open to paid promotions and collaborations.
Niche: Fashion, Lifestyle, Travel, Automotive (specifically, her Mahindra Thar), Vlogging (on YouTube)
Followers (on Instagram): Over 237,000 followers
Strategic Value: Kkomal Jadhav provides an excellent opportunity for brands, especially those in the automotive and adventure sectors, to reach a broad and highly engaged audience. Her multi-faceted content, which combines fashion and lifestyle with a rugged automotive interest, allows brands to connect with a diverse viewership. Her large following and influential presence make her a valuable partner for targeted campaigns, including those related to travel gear, car accessories, or automotive lifestyle products.
9. Neha Kulkarni
Neha Kulkarni, popularly known by her handle ‘@nasti_uthathev_’, is a multifaceted digital creator from Pune, renowned for her entertaining and motivational content. Her content spans comedy, fashion, and lifestyle, with a focus on delivering humor, inspiration, and positivity to her audience. A former TikTok creator, she successfully migrated her content to Instagram and YouTube, where she has built a dedicated following. Beyond her social media career, she is an actress and has appeared in films available on platforms like Amazon Prime, and she also shares her personal life achievements, such as purchasing her first car.
Niche: Entertainment and Comedy, Fashion and Lifestyle, Motivation and Positivity, Acting and Film Promotion
Followers (on Instagram): Over 258,000 followers
Strategic Value: Neha Kulkarni offers brands a versatile and highly engaging platform to connect with her young and enthusiastic audience. Her content, which blends humor with motivational messages, resonates strongly with followers, leading to high engagement rates. Her ability to promote products in an entertaining and relatable way, as seen in her sponsored posts, makes her an effective partner for brands in the fashion, beauty, and lifestyle sectors. Her consistent performance and proven influence make her a valuable asset for maximizing reach and brand visibility.
10. Madhura Deshpande
Madhura Deshpande is an accomplished actress and popular influencer from Pune, primarily known for her work in the Marathi television and film industry. She has starred in TV shows like Zunjh and Ase Hey Kanyadan and made her film debut in Bus Stop. In addition to her acting career, she is a skilled digital creator who engages a substantial online audience with her fashion, travel, and personal life content. She frequently collaborates with brands, including a partnership with Ashtan Bakers for a Ganesh Chaturthi campaign.
Niche: Acting, Fashion and Lifestyle, Travel, Marathi Entertainment Industry, Brand Collaborations
Followers (on Instagram): Over 153,000 followers
Strategic Value: Madhura Deshpande offers brands a unique blend of celebrity status and influencer reach within the Marathi-speaking market. Her acting career gives her a higher profile and an established level of trust with her audience. For brands looking to target the regional market in Pune and beyond, her dual role as an actress and a relatable influencer makes her a powerful partner. Her collaborations, such as the one with Ashtan Bakers, demonstrate her ability to effectively promote products in a way that resonates with her dedicated follower base.
Hyperlocal Marketing with Fashion & Lifestyle Influencers in Pune
In Pune, a large follower base doesn’t automatically translate to influence. The key metric is local engagement: how much the audience actually interacts with content, watches reels, and trusts recommendations.
For instance, an influencer might boast 1M followers, but if their posts only get a few thousand views, much of that audience may be inactive, geographically irrelevant, or unresponsive. The Pune influencers listed above consistently drive high engagement with local audiences, meaning your brand message reaches people who actually care, translating awareness into tangible results.
Authenticity matters: creators who reference Pune’s culture, local hangouts, festivals, and city lifestyle are far more persuasive than generic national-level campaigns. This is why we included excellent micro and nano-influencers like Sakina and Renuka—their smaller, highly engaged local communities can often outperform a generic mega-influencer.
Concluding thoughts…
When running campaigns in Pune (or across Maharashtra), the focus should be on influencers who are cultural insiders. These influencers don’t just showcase fashion; they connect with the city’s style-conscious audience, providing credibility, relatability, and high engagement.
Selecting the right influencer ensures your brand resonates locally, drives conversions, and builds trust.
If executing and tracking such campaigns seems complex, a dedicated Social Media Marketing Company can help. They manage influencer sourcing, contract negotiation, content compliance, and ROI tracking, enabling your brand to focus on strategy and results.
The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...