The real estate landscape has drastically transformed. Forget the days of static billboards and paper flyers dominating the market. Today, a digital marketing revolution is in full swing, and social media has become an indispensable tool.
But it’s not just about having a website or social media presence. Lucrative content is key. High-quality photos, engaging videos showcasing properties and neighbourhoods, and informative content that caters to your target audience’s needs are crucial.
Forward-thinking real estate brands understand this. They’re not just keeping up with the current market; they’re actively leveraging new trends to climb ahead. By embracing digital marketing and social media, they’re building stronger connections with potential clients, showcasing their expertise, and ultimately, driving success in a competitive market.
Table of Contents
- Embracing these new-age marketing strategies to thrive
- New age digital marketing strategies for Real Estate Brands.
- Make it all about people
- Create FOMO
- Be subtle
- Employees are your asset
- Client testimonials
- Digital Experiential Marketing
- A brand style/vibe
- Utilise SEO
- Conclusion
- Frequently Asked Questions
Embracing these new-age marketing strategies to thrive
The digital revolution has swept through real estate marketing, and social media reigns supreme. But simply having an online presence isn’t enough. You need to create content that captivates. Think of high-quality photos, engaging property videos, and informative blog posts that answer your target audience’s burning questions.
New age digital marketing strategies for Real Estate Brands
1. Make it all about people: Go beyond Real Estate
People like it when they are talked about. Rather than just showing what you sell, get personal. Tips for spring cleaning, how AI is revolutionising the real estate industry. Pointers on how to ace an interview at your real estate company! These kinds of blogs and posts make the audience feel a connection towards you. They think of you as someone who cares about people and not just sales. By prioritising people over transactions, you’ll establish yourself as a helpful resource, foster a thriving community, and cultivate brand loyalty for long-term success.
2. Create FOMO
This is an ad posted by DLF that is basically an appreciation post for all the investors that ‘sold out’ the whole scheme in 72 hours in the pre-launch phase. But if it’s already sold out then why explain the features and add CTA? Just to create scarcity. By creating scarcity they are making people feel they missed out on a great opportunity and thus this FOMO makes them call and visit and maybe eventually buy the property.
So instead of telling people to buy, making them believe they lost the opportunity while others grabbed it attracts them more towards the scheme.
3. Be subtle
You don’t always need to add too many words or highly edited graphics to everything. The more subtle, the more beautiful to look at. Keeping your posts and designs simple and elegant is more important. If your page is aesthetic and simple, people are going to stay more and share more. This can convert into a website visit and go ahead from there.
4. Employees are your asset
Your employees are the engine that drives your company’s success. Here’s a secret weapon: showing them you appreciate their hard work can make a world of difference. Simple gestures like recognition posts for anniversaries or acknowledging achievements can create a positive and motivated work environment. When employees feel valued, they’re more engaged and productive. While aimed at internal morale, employee appreciation programs can bring significant customer-side benefits. When employees feel valued, they’re more engaged, providing better customer service. Lower turnover from appreciated staff means smoother interactions with experienced employees. Positive employee experiences translate to friendly and helpful interactions with customers, enhancing the brand’s reputation. Ultimately, appreciating employees strengthens customer experience through a more focused and engaged workforce.
5. Client testimonials
Client testimonials are a sneak peek into your clientele. Testimonials offer potential residents a glimpse into the kind of people who choose to live with you, the types of homes you offer, and most importantly, the experience they can expect. From striking reviews about your responsiveness to mentions of a strong sense of community, testimonials build trust and social proof, making your brand the clear choice for their next move.
6. Digital Experiential Marketing
Digital and experiential marketing shouldn’t be separate campaigns. Instead, you can combine them for a powerful impact. Use data on what resonates online to inform your physical event. Create an online hub for people to learn more and register. Promote the event digitally and design it to be shared on social media. Collect data at the event to reach out to attendees later and repurpose the content online for future marketing efforts. This integration creates a seamless brand experience that strengthens your marketing overall.
7. A brand style/ vibe
Create a style/ vibe for your brand. Give your brand a personality, a style, an essence. Share informative blog posts packed with buying tips, local area guides, and lifestyle hacks. Consider becoming the face of your brand, sharing your passion and market knowledge. Don’t forget social media – be active, answer questions live, and partner with local businesses to build trust and expand your reach.
8. Utilise SEO
Search Engine Optimisation plays a very vital role in online searches. You can increase your visibility in search engine results by strategically incorporating relevant keywords and phrases into your listings and website content. A really good local digital marketing agency can help you with that. When someone searches for “flats for rent in Ahmedabad”, with effective SEO, your listings can appear at the top of the search results, putting your properties in front of a wider audience. This organic traffic converts into more qualified leads, eliminating the need to chase them down. Plus, strong SEO puts you ahead of competitors, ensuring your listings get the most visibility. So, invest in SEO and watch your real estate business flourish.
In Conclusion
The digital revolution is here to stay. By participating in real estate digital marketing strategies like investing in a dynamic digital marketing strategy and social media presence, you can unlock a world of new opportunities, generate more qualified leads, and ultimately achieve lasting success in the competitive world of real estate.
This is where your friendly local real estate digital marketing agency will come in. They can understand your specific needs and requirements and help you create specialised strategies to create high-quality marketing strategies. They can help you utilise search engines and manage your digital presence.
Be quick and contact us at hello@florafountain.com
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...
