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Jewellery SEO: 10 Local SEO Tips for Jewellers in 2024

A jewellery website opened on a laptop and phone

You are a jeweller crafting exquisite jewellery pieces and own a beautiful jewellery store in Ahmedabad. Well, it deserves to be seen by people online, isn’t it? But the online marketplace is crowded and getting your creations in front of the right audience can feel like finding a hidden diamond in a gravel pit. That’s where Local SEO helps. It attracts customers who are practically itching to grace themselves with your sparkling creations. Partnering with a top-notch Digital Marketing Agency for Jewellery can further elevate your online presence and ensure that your dazzling designs shine brightly in the digital realm.

Now, I know what you’re thinking: SEO? Sounds like something straight out of a technical code book.” (It is not). In this blog, we break it down into bite-sized pieces, (no coding required). Know the 10 local SEO tips for your jewellery store.

Table of Contents

  1. Optimised Google My Business
  2. Online reviews are like diamonds
  3. Get found on social media
  4. User-friendly URL structure
  5. Mobile-optimised website design
  6. Target and use local keywords
  7. Local linking
  8. Staying ahead of the curve
  9. Analyse, Analyse, Analyse
  10. Don’t do it alone
  11. Conclusion
  12. Frequently Asked Questions

Benefits of Local SEO for your Jewellery Store in 2024

Imagine customers are searching for “engagement rings Ahmedabad” and they come across your stunning website and your beautiful jewellery creations even before thinking of browsing big brand names. That’s the magic of Local SEO for jewellers. But beyond this, there are some other benefits too that can transform your business:

Attract local customers

Gone are the days of hoping people will visit your physical store solely through word of mouth or just on the brand name. Today, strategies like Local SEO put your jewellery store front and centre for those actively searching for nearby jewellery store options

Builds trust and credibility

A well-optimised Google My Business listing with glowing reviews, accurate information and captivating photos, it shouts out to people, ‘reliable jeweller.’ People tend to trust local businesses with a robust online presence, making them more likely to choose you over distant competitors.

Stand out the crowd

The online jewellery market is fierce. Local SEO helps you cut through the noise by targeting specific local searches.

Cost-effective marketing

Compared to traditional advertising, Local SEO provides an excellent return on investment. When you optimise your online presence, you connect with potential customers actively searching for what you offer. This maximises your marketing budget and attracts high-quality leads.

10 Local SEO Tips for Jewellers in 2024

GBP results for diamond jewellery store in Ahmedabad

1. Optimise Google Business Profile

Optimising the visibility of your GBP (previously called GMB) profile ensures that your business appears prominently when potential clients search for goods or services in your area. Optimising GBP means filling in all the necessary details, including stunning photos of your jewellery, responding to reviews (good and bad – because showing you care is key!) and keeping your hours updated. After all, nobody wants to show up for a ring-shopping spree only to find the door locked.

By doing this, there are high chance that your company will appear at the top of search results, regardless of whether a customer uses Google Maps or conducts a direct Google search.

2. Online reviews are like diamonds

They are precious! Search engines highly value relevant content, and reviews that include a sprinkling of location-specific keywords can greatly increase a business’s exposure in local search results. Encourage customers to leave reviews on Google, Facebook, and other platforms. Positive reviews build trust and attract new customers, while negative ones give you a chance to show off your excellent customer service skills.

3. Get found on social media

Don’t be a wallflower in the digital world! Share your jewellery on Facebook and even on Instagram (because even Gen Z deserves some bling). You can rank higher in local search results and show up in directories and maps that are relevant to your business by creating and optimising your social media profiles. Run contests, offer exclusive deals and engage with your audience. A good digital marketing company in Ahmedabad can help you master this social media game.

4. User-friendly URL structure

The address bar of the web browser displays the URL. Your URLs have to be simple, concise and organised consistently. To provide customers with more descriptive content, they must also include the main keywords.

If your jewellery website offers diamond necklaces, earrings, bracelets, and broaches for sale your main category pages url can look like this:

  • https://abcdjewels.com/diamond-bracelets/
  • https://abcdjewels.com/diamond-necklaces/
  • https://abcdjewels.com/diamond-earrings/
  • https://abcdjewels.com/diamond-broaches/

These URL routes assist Google crawlers in understanding the hierarchy and content of your website and tell consumers where they are on your site.

5. Mobile-optimised website design

Everyone today nowadays searches everything on their phone so make sure your website is mobile-friendly. No one wants to zoom in and zoom out again and again to check the clarity of the picture of read certain information or try and push to find certain information.

6. Target and use local keywords

Think of keywords as clues guiding treasure hunters (aka potential customers) to your store. Target local keywords for jewellery like “engagement rings Ahmedabad” or “bespoke jewellery designer near me.” Also, consider detailed phrases, such as “unique silver earrings for mom’s birthday,” as people get specific these days. An SEO company in Ahmedabad can help you with these keyword tricks.

7. Local linking

Get other businesses in your area to link to your website. This shows search engines you are a reputable player in the local jewellery scene. Collaborate with other local businesses, sponsor events or even do a guest blog post for a complementary business.

8. Staying ahead of the curve

SEO trends keep changing. Keep yourself updated on the latest SEO trends for 2024 such as voice search optimisation and geofencing to stay ahead of the competition.

9. Analyse, Analyse, Analyse

Data is your friend! Use analytics tools to track your website traffic, see what keywords are working, and understand your audience better. This helps you refine your SEO strategy and make sure you’re attracting the right kind of customers.

10. Don’t do it alone

If all this SEO talk sounds like a foreign language to you, no worries! There are pros out there, like the cool cats at the SEO company in Ahmedabad, who eat, sleep and breathe SEO. They will help your business shine online like the precious gem you are.


With these 10 local SEO tips, you will be well on your way to attracting customers and making your jewellery business sparkle brighter than ever. Remember, SEO is a long game, so be patient, and keep your creativity flowing. Now go forth and conquer the online jewellery world.

Frequently Asked Questions

Absolutely! While the technical aspects exist, the core of jewellery SEO is about understanding your audience and making your online presence shine. You can always partner with a Local SEO company for expert support
SEO is a gradual process. Consistency and patience are key. You might see initial improvements within a few months, but the significant impact often takes 6-12 months.
This depends on your location, target audience, and jewellery specialities. Use tools like Google Keyword Planner and research competitor websites to identify relevant keywords with good search volume.
Neglecting Google My Business, using irrelevant keywords having a non-mobile-friendly website and ignoring content creation are all common pitfalls. This blog post helps you avoid these and embrace best practices.

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...

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