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Know the 10 Key Metrics To Measure Your SEO Performance

A laptop opened with SEO metrics and analytics

Imagine your website as a contestant in a massive competition where the top 10 winners receive a fantastic prize – a flood of new visitors and customers! But how can you assess your website’s performance in this contest? With the 10 key SEO metrics! Whether you run an SEO company in Ahmedabad, provide SEO services or aim to be the best SEO company, understanding these metrics is important. So, get ready to analyse your website’s SEO performance.

Table of Contents

  1. What are SEO Metrics?
  2. Keyword Ranking
  3. Referring domains
  4. On-page optimisation score
  5. Organic Traffic
  6. Domain Authority
  7. Backlinks
  8. Click-through-rate (CTR)
  9. Conversion Rate
  10. Engagement Time
  11. SERP Visibility
  12. Conclusion
  13. Frequently Asked Questions

What are SEO Metrics?

The success of SEO’s contribution to digital marketing initiatives can be assessed using data sets known as SEO metrics.

Marketers can figure out how beneficial SEO is to their websites and campaigns by using data analysis. This facilitates marketers to evaluate their performance and identify successful and unsuccessful strategies.

Keyword ranking

The ranking of the keywords you are targeting is one of the primary indicators of a successful SEO strategy. When your website or page ranks higher on Google for the targeted keywords, the chances of customers visiting them increase. When you search on Google, it looks through its list to find the best websites related to your search and shows them at the top of the search results page (SERP).

One simple and manual way of tracking keyword ranking is to type the keyword you are targeting into the Google search bar and see if your website or pages rank on the first SERP. If they don’t, it means you should up your keyword game! Another way to do this is to use Google Search Console or third-party tools like Semrush.

Referring domains

One of the most important components affecting Google’s ranking is backlinks. Relevant backlinks from trustworthy domains usually boost your domain authority. However, links from domains that have not linked you previously typically have more authority than additional links from sites that have already done so.

If a website already links to your domain, Google considers you to be a reliable authority.

Page of backlink analysis

On-page optimisation score

The process of making a page’s contents better for both users and search engines is known as “on-page optimisation.” Online tools help you by performing an analysis on a page and then calculating an SEO score that indicates how well the page is optimised. The score might consider factors such as:

  • Meta Description
  • Keyword Density
  • Internal and External Linking
  • Page Title
  • Image alt tags
  • URL
  • Keywords in heading and subheading

Organic Traffic

Traffic is the most crucial indicator of SEO performance. It usually takes 4-6 months of SEO efforts to see organic search traffic. For your small business, conversions and sales are significantly impacted by traffic volume.

To track trends in your website traffic, use Google Analytics, Google Search Console or another third-party SEO monitoring tool.

Domain Authority

 A page showing the domain authority of a website

Domain authority is a measure of a website’s strength and potential search engine ranking that appears in search engine results pages (SERPs).

You can find the domain or web authority of your website in many locations, including Moz, Ahrefs, and Semrush. In this particular case, Semrush has been used.

Enter the URL of your website into the Domain Overview search bar, then select “search” to check your domain rating. This kind of pop-up window will show a domain rating between 0 and 100.

Backlinks act as a digital endorsement for your website. When reputable sites link to your content, search engines view your site as a reliable source. To enhance the SEO efforts of your business partner with a full-fledged digital marketing company in Ahmedabad that provides that will cultivate a network of quality backlinks to establish authority within your niche. These links will act like votes of confidence, signalling to search engines that your content is valuable and relevant.

Click-through-rate (CTR)

The ratio of views to clicks is called CTR. When it comes to SEO, it provides information on the proportion of impressions in the Google SERP that led to a click-through to your website. For example, if 100 searchers view your listing in the results and just one of them clicks on it, you have a 1% click-through rate.

Similar to impressions, you can directly monitor CTR in the “Performance” part of the Google Search Console.

The CTR and ranking position are highly correlated. The more clicks you receive, the higher your average ranking is.

A page showing impressions, CTR and clicks of a page

Conversion Rate

For small businesses, conversions and leads are the most important metrics. Your conversion rate and lead generation should increase if you stick to the best practices of on-page and off-page optimisation.

So how do you measure leads and conversions?

Several methods of measuring leads include:

  • Incoming calls made to your company
  • Submissions of contact forms
  • Sign-ups for email newsletters
  • Real-time conversations
  • Trials for free
  • Demo demands

Engagement Time

Engagement time is the period users spend interacting with your website content. Search engines, like Google, interpret longer engagement times as a positive signal. This metric reflects user satisfaction and interest in your content. Prioritizing engaging and relevant content keeps users on your pages longer, signalling to search engines that your website is a valuable resource.

SERP Visibility

Search Engine Results Page (SERP) visibility measures how prominently your website appears in search results. Achieving high SERP visibility is crucial for attracting organic traffic. If you are a business owner in Ahmedabad, optimizing your content for local search terms increases visibility in local searches. Focus on optimizing meta titles, descriptions and content with relevant keywords to enhance your SERP visibility. The more visible you are, the higher the chances of attracting clicks and conversions.


By tracking these 10 key metrics, you will gain invaluable insights into your website’s performance and what’s working (and what’s not). Remember, SEO is a trial-and-error process. So, experiment, analyse and keep tweaking your website until it’s an SEO masterpiece. And if you need a helping hand on this exciting adventure, don’t hesitate to reach out to the best SEO company in Ahmedabad like ours! Contact us at hello@florafountain.com and we will be your data-driven guides, helping you make informed decisions, refine strategies and ensure sustained online visibility.

Frequently Asked Questions

One of the key indicators for evaluating the effectiveness of SEO is organic traffic. This is so because it displays all of the visitors that come from organic search to your website.
Event tracking, also known as action tracking, is the observation of online activities beyond just the loading of a webpage. By providing information on visitor engagement (or the absence of it) with a website, event monitoring allows SEO and PPC marketing initiatives to be optimized for optimum impact.
Four subcategories—Technical, Content, User Experience, and Mobile—have an impact on a website’s final SEO Score.

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...

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