Instagram Vs. Facebook: What Works in Gujarat for Digital Marketing?

Instagram and Facebook logo on yellow background

Did you know that 5.8% of the top 500 companies are rocking social media, and they are all from Gujarat? Cool, right? But here’s the thing – marketers are stuck deciding between Facebook and Instagram for digital marketing in Gujarat. Some swear by Instagram, saying it’s the new king, while others think Facebook is so last season. It’s confusing! That’s why we have got your back with a simple comparison blog.

We will talk about metrics like audience, engagement and content types. So, no more head-scratching – let’s make that decision easy for you!

Table of contents

  1. Instagram Vs. Facebook: Audience Demographic
  2. Instagram Vs. Facebook: Engagement
  3. Instagram Vs. Facebook: Content
  4. Instagram Vs. Facebook: Features
  5. Instagram Vs. Facebook: Algorithm
  6. In Conclusion
  7. Frequently Asked Questions

Instagram Vs. Facebook: Audience Demographic

Instagram marketing is gaining popularity due to its growing audience and diversity, setting it apart from Facebook. The age demographic is another differentiating factor, with most Instagram users being under 30 and many in their teens. Overall, Instagram is Gen Z’s favourite social platform. Even global users aged 18 to 24 prefer Instagram to other social platforms.

 A bar graph showing Instagram audience demographics as of January 2023

As for Facebook’s audience, there is no denying that it retains the most massive audience among all social media platforms worldwide. Moreover, Facebook offers advanced targeting options for marketers keen on advertising. For marketers, these facts are hard to ignore. After all, what brand wouldn’t want to reach such a vast audience, including all the right people?

A bar graph showing Facebook audience demographics as of January 2023

Let’s not overlook the older audience. Facebook marketing can be advantageous for older consumers with higher incomes, depending on the products or services your company offers. For example, an investment firm might find more success on Facebook than on Instagram.

Instagram Vs. Facebook: Engagement

When it comes to engagement metrics, Instagram often takes the lead over Facebook. According to a recent social media engagement report, brands experience a median engagement rate of 0.09% per Facebook post, compared to a more impressive 1.60% median engagement rate per post on Instagram.

Let’s dive into a real-life example of engagement on both platforms. Take a look at this post from Ray-Ethnic, shared on both their Facebook Page and Instagram account. Keep in mind that Ray-Ethnic has 9.7k Facebook likes and 18.4k Instagram followers.

Ray ethnic facebook post

The Instagram post has 44 likes, while the same post on Facebook only has 22. Even on a more popular Facebook post, the engagement from Instagram still outshines.

However, it’s crucial to note that this is only sometimes the case. Various factors influence how users interact with your content on social media.

For instance, images tend to perform better on Instagram, given that it’s primarily a visual platform. On the flip side, Facebook often takes the lead when it comes to text. Always consider how your audience utilises each social network. And that brings us to our next point.

Instagram Vs. Facebook: Content

There are plenty of reasons why we open our favourite social media apps. It might be out of sheer boredom, curiosity about what our friends are up to or even the need to check out a product before hitting that ‘buy’ button.

While we can’t predict exactly what everyone is looking for on Facebook or Instagram, we can make some savvy guesses using the data we already have—and then whip up some content that hits the sweet spot.

Now, let’s peek into the minds of Facebook users:

  • 54% are in it for a good laugh or some entertaining content.
  • 55% are busy following and researching their favourite brands and products.
  • 59% are keeping their fingers on the pulse of news and current events.
  • 71% are dropping messages to friends and family.
  • 64% are all about posting and sharing photos and videos.

And over on Instagram, the vibes are slightly different:

  • 61% are on the hunt for funny or entertaining content.
  • 62% are searching for brands and products they love.
  • 51% are staying informed with news and current events.
  • 51% are sending messages to friends and family.
  • 70% are all about posting and sharing photos and videos.

Notice how Instagram is gaining ground for brand and product research? It’s a cue to use this platform for digital marketing in Gujarat. Showcase product reviews and customer testimonials—with a generous sprinkle of photos and videos, of course.

Instagram Vs. Facebook: Features

Facebook business pages

These allow your brand to establish an online presence on the Facebook platform, and the best part? It’s all for free! These pages:

  • Keep your customers and other interested users in the loop with constant updates.
  • Connect people with the products or services you offer.
  • Engage with your customers, boost interaction, gather feedback and provide customer service.
  • Share details about offers, deals and other promotions.
  • Cultivate a community of users devoted to your brand.
  • Position yourself as an authority within your niche.
Instagram business accounts

A business profile for your brand helps establish its identity as a business. Additionally, it offers users various benefits. Business accounts can assist with:

  • Providing access to Instagram Insights
  • Adding a contact button to your profile
  • Displaying the industry you belong to
  • Including links in your profile
Facebook groups

Facebook groups offer a space for brands in Gujarat to create a community of like-minded people loyal to your brand. Groups can help you with:

  • Attaining a highly targeted audience that can be advertised to
  • Enabling group members to learn new things from one another
  • Getting honest feedback from your audience
  • Increasing engagement with your audience
  • Significantly increasing the number of conversions and potential leads
Facebook stories
Facebook

Facebook groups provide a space for your brand to cultivate a community of like-minded individuals devoted to your brand. These groups can be helpful in:

  1. Reaching a highly targeted audience: Connect with individuals who can be effectively targeted through advertising.
  2. Facilitating Learning: Empower group members to share knowledge and learn from each other.
  3. Gathering Honest Feedback: Gain valuable insights by receiving candid feedback from your audience.
  4. Boosting Engagement: Strengthen your connection with the audience and enhance engagement.
  5. Increasing Conversions and Leads: Experience a significant increase in conversions and potential leads.
Instagram stories
Instagram

Instagram Stories can assist in:

  • Building an audience for your brand
  • Regularly engaging with your audience
  • Driving traffic to your websites
  • Allowing you to post a variety of content
Facebook messenger

Facebook Messenger helps at:

  • Attracting new customers
  • Facilitating transactions
  • Boosting awareness
Instagram DM’s

Instagram DMs are great for:

  • Cultivating connections within your industry
  • Strengthening brand loyalty among followers
  • Streamlining lead generation and conversions
Facebook live

Facebook Live gives brands a significant edge in digital marketing in Gujarat. Here’s how it can benefit you:

  1. Repurposing Content: Easily repurpose live videos for your business pages or groups as engaging content.
  2. Behind-the-scenes: Showcase what happens behind the scenes, adding a human touch to your brand.
  3. User Interaction: Engage with your audience through Q&A sessions and more
Instagram live

IG Live is your ticket to real-time communication with your audience, boosting discoverability and strengthening your connection. It offers:

  1. Great Visibility: Increase your brand’s visibility through live interactions.
  2. Instant Notifications: Receive immediate notifications for live streams, ensuring your followers don’t miss out.
  3. Real-time Interaction: Interact with your followers in real-time, fostering a closer relationship.
Facebook Ads

Facebook Ads is one of the effective tools for Facebook marketing. They offer various benefits, including:

  1. Increasing brand awareness
  2. Finding the right audience for your brand
  3. Spending less for greater reach
  4. Retargeting existing audiences
  5. Boosting revenue, sales, and leads
Instagram Ads

Instagram Ads come in different formats:

  1. Increasing brand awareness
  2. Photo Ads
  3. Video Ads
  4. Carousel Ads
  5. Slideshow Ads
  6. Stories Ads

Instagram Vs. Facebook: Algorithm

Social media algorithms play a crucial role in deciding which posts users see and in what order. In the past, social media feeds used to be straightforward, displaying posts in the order they were published.

However, this approach caused chaos when users followed many accounts. Their favourite posts risked being buried under a pile of others. To tackle this, social media platforms introduced algorithms aiming to provide users with what they truly want – relevant posts at the top of their feeds.

For marketers, understanding these algorithms is gold. It helps in shaping a more effective marketing strategy. Let’s dive into the key differences between Instagram and Facebook algorithms for your campaign planning.

Instagram’s algorithm focuses on:

  • Relevance: Does your post add value to the user?
  • Timeliness: Recently published posts get a higher spot in the feed.
  • Engagement: More likes and comments mean a higher ranking
  • Time spent viewing: Posts viewed for a longer duration take precedence.
  • Relationships: Is the post from an account the user frequently interacts with?
  • Profile searches: Accounts with numerous searches rank higher.
  • Shares: More shares elevate an account’s ranking.

Facebook’s algorithm gives priority to:

  • Friends and Family: Posts from friends take the top spot.
  • Engagement: Posts with lots of likes, comments and shares rank higher.
  • Promotional posts demotion: Posts pushing users to buy something are demoted.
  • Bait downgrading: Posts designed to get likes, comments and shares rank lower.
  • Visual content: Posts with images and videos tend to rank higher, while text-only posts are deprioritised.

In Conclusion

For brands trying to connect with both older and younger audiences, using Facebook and Instagram together is a smart move. It lets you talk to people where they already are and share content that matters to them. But if your brand is all about one specific group—either older or younger—it might be better to stick to just one platform.

If you are still not sure what’s right for you, talking to a digital marketing agency in Gujarat is a good idea. They can help you figure out the best platform for your brand. Don’t leave it to chance! Email us at hello@florafountain.com to chat about how each platform can help your company reach more people and boost your online presence.

Frequently Asked Questions

Facebook is the best option if you’re searching for a site with a primarily adult demographic.
Marketers may use effective and relevant content to reach both groups where they spend their time.
Facebook Ads are still an effective tool for companies. As 2023 draws to a close, it’s critical to understand how to use this platform to its full potential.
For companies of all sizes, selling goods on Instagram offers a significant digital marketing potential.

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...

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