The Indian fashion content landscape isn’t just trending, it’s transforming. What began as casual outfit posts and ‘GRWMs’ has evolved into a bold expression of individuality, identity, and influence. From DIY couture to gender-fluid aesthetics, creators today aren’t merely showcasing style; they’re shaping national dialogues around inclusivity, sustainability, and modern identity. Partnering with the right creator can elevate your brand’s value, establish cultural relevance, and unlock great business growth.
A leading social media marketing agency understands that every collaboration is about balance: reach, relatability, and resonance. Here’s our curated list of India’s top fashion and lifestyle influencers; each redefining digital influence and fashion storytelling in their own signature way.
Table of Contents:
- Komal Pandey
- Kritika Khurana
- Masoom Minawala Mehta
- Nancy Tyagi
- Karron S Dhinggra
- Sakshi Sindwani
- Dolly Singh
- Aashna Shroff
- Juhi Godambe
- Siddharth Batra
- Strategic Value of Fashion Influencer Partnership
- Concluding Thoughts
1. Komal Pandey (@komalpandeyofficial)
Komal Pandey is a creative powerhouse and one of India’s most influential digital style icons. Known for her fearless fashion experiments, cinematic transitions, and conceptual shoots, Komal blurs the line between street style and editorial art.
Niche: High-Concept Fashion & Styling Experiments
Followers: 1.9M
Strategic Value: Ideal for high-end fashion, beauty, and accessory brands seeking bold, editorial-quality content and high shareability. She drives creative conversation and is a proven trendsetter among Gen Z and Millennials.
2. Kritika Khurana (@thatbohogirl)
Kritika Khurana’s aesthetic is equal parts bohemian charm and everyday relatability. Her styling tutorials, travel diaries, and festive outfit ideas make her one of India’s most approachable yet aspirational creators.
Niche: Boho-Chic Fashion, Accessible Styling & Travel Lifestyle
Followers: 1.8M
Strategic Value: Perfect for mass-market and e-commerce fashion brands targeting wide audiences. Her “how-to” approach drives conversions for affordable, festive, and travel wear, making her an influencer with both heart and hustle.
3. Masoom Minawala Mehta (@masoomminawala)
A global name and India’s ambassador to the world of luxury fashion, Masoom Minawala, has redefined how Indian creators can represent elegance on an international stage. Her appearances at global fashion weeks and luxury brand partnerships have positioned her as a force of credibility and class.
Niche: Global Luxury Fashion, Indian Designers & Entrepreneurship
Followers: 1.3M
Strategic Value: Offers unmatched global credibility for luxury brands from couture to fine jewellery. Ideal for labels aiming to target India’s affluent, globally-minded audience or elevate their international footprint.
4. Nancy Tyagi (@nancytyagi___)
Nancy Tyagi’s rise is a story of self-made success. From designing and stitching her own red carpet looks to walking Cannes, Nancy embodies the spirit of Indian craftsmanship and creativity. Her voice bridges aspiration and relatability like few others.
Niche: DIY Couture & Democratic Fashion (Self-Stitched)
Followers: 3M+
Strategic Value: Perfect for textile, embroidery, and fast-fashion brands. Her content celebrates creativity and self-expression, making her the face of modern, democratic fashion storytelling.
5. Karron S Dhinggra (@theformaledit)
Karron S Dhinggra has redefined men’s fashion content in India. With a signature focus on detail and sophistication, his tutorials, grooming advice, and formalwear reviews make him the go-to creator for India’s growing male fashion audience.
Niche: Men’s Formalwear, Grooming & Lifestyle Playbooks
Followers: 2.5M
Strategic Value: The top male voice in fashion. Ideal for luxury and premium grooming, menswear, and accessory brands looking for depth, expertise, and aspirational content delivery.
6. Sakshi Sindwani (@stylemeupwithsakshi)
Sakshi Sindwani is one of India’s loudest, proudest voices for body positivity and inclusive fashion. Her confidence, colour, and candour make her stand out in an often image-conscious industry.
Niche: Body Positivity, Mid-Size Fashion & Vibrant Styling
Followers: 710K+
Strategic Value: A must-collaborator for brands championing diversity and inclusivity. Her storytelling blends empowerment with vibrant styling, resonating deeply with audiences seeking authenticity and confidence.
7. Dolly Singh (@dollysingh)
Dolly Singh is a multifaceted content creator who brings humour, relatability, and real talk into fashion. Her blend of comedy and style storytelling keeps her audience engaged beyond trends; she sells personality, not just products.
Niche: Humorous Lifestyle, Skits & Relatable Fashion
Followers: 1.5M
Strategic Value: Ideal for brands blending entertainment with commerce. Her skit-based integrations deliver high recall and mass appeal, especially among Gen Z and urban millennials.
8. Aashna Shroff (@aashnashroff)
Aashna Shroff has mastered the art of creating aspirational yet approachable lifestyle content. Her soft aesthetic and polished tone make her collaborations feel organic and elegant.
Niche: Chic Feminine Style, Beauty & Home Décor Lifestyle
Followers: 1.0M
Strategic Value: Perfect for premium beauty, bridal, and home brands. Aashna’s audience trusts her refined taste, making her a preferred choice for sophisticated, lifestyle-driven campaigns.
9. Juhi Godambe (@juhigodambe)
Juhi Godambe is synonymous with luxury chic. Her content exudes poise and premium appeal, offering a mix of high-street fashion, global travel, and elegant living.
Niche: Ultra-Feminine Luxury Fashion & High-Street Style
Followers: 541K
Strategic Value: A strong fit for luxury and travel brands. Her aspirational tone helps brands project a modern metropolitan image that blends sophistication with accessibility.
10. Siddharth Batra (@siddharth93batra)
Siddharth Batra is rewriting the rules of men’s fashion with gender-fluid experimentation and unapologetic self-expression. His confidence-driven content has redefined what style can mean in a modern Indian context.
Niche: Gender-Fluid Fashion & Self-Care Grooming
Followers: 255K
Strategic Value: Essential for progressive brands advocating inclusivity and gender-neutral fashion. Siddharth’s unique perspective brings boldness and authenticity to collaborations that aim to challenge conventions.
Strategic Value of Fashion Influencer Partnerships
In India’s fashion and lifestyle landscape, influencer partnerships are now as integral as ad campaigns and often more effective.
Trust and Credibility:
Consumers engage more deeply with creators who reflect their values and style aspirations. Influencers lend an authenticity that brands can’t buy through traditional ads.
Targeted Reach:
Each influencer represents a distinct niche, luxury, boho, DIY, or gender-fluid, enabling precision targeting across market segments.
Instant Buzz:
With millions of engaged followers, a single collaboration can ignite nationwide conversations, trends, and purchase intent overnight.
Concluding Thoughts
In a visually driven market, where content defines brand perception, fashion influencers are your most powerful storytellers. The key lies in aligning brand ethos with the right creator identity; that’s where strategy meets style.
A dedicated Digital Marketing Agency can help orchestrate these partnerships seamlessly from influencer discovery and negotiation to campaign execution and ROI measurement. With the right strategy, your brand doesn’t just join the conversation; it leads it.
The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...