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How to Make Your Brand Viral?

A mobile phone with an Instagram page opened with so many likes and virality. Group of people clicking the Instagram page

Brands always want their posts to spread like wildfire and to get their content in front of as many customers as possible. We totally get it and that’s why so many brands opt for viral marketing. But to go viral in Mumbai, you can’t just do anything. Viral marketing needs some reexamination and assessment. To help you with that, we have put together this blog on how to use viral marketing for your brand specifically in Mumbai.

Now, you as a business owner are probably busy with your daily tasks and might not have time to craft a full-fledged viral marketing strategy. That’s where a digital marketing agency in Mumbai can step in to help. Whether you are a small business owner or run a large company, these strategies will give you a fresh perspective on how to make your brand viral in Mumbai.

Table of Contents

  1. What is Viral Marketing?
  2. How Viral Marketing Works in Mumbai?
  3. 10 Ways You Can Make Your Brand Go Viral in Mumbai?
  4. Benefits of Viral Marketing in Mumbai
  5. What Kind of Content Works for Viral Marketing?
  6. In Conclusion
  7. Frequently Asked Questions

What is Viral Marketing?

Viral marketing is like a chain reaction. It’s when your content gets shared rapidly and widely across the internet, gaining massive attention and engagement. Think of it as word-of-mouth, propelled by the power of social media. It’s about creating content so engaging and shareable that people can’t resist passing it on to their friends and family.

How Viral Marketing Works in Mumbai?

Mumbai, the city that never sleeps, is a bustling metropolis with a diverse and dynamic population. Viral marketing in Mumbai utilises the city’s unique culture, trends and vibrant lifestyle. Here’s the thing: Mumbaikars appreciate authenticity, humour and content that speaks to their everyday lives. So, don’t try to do generic marketing. Speak and focus on creating something that feels real and relatable.

Today, meme marketing has become the most easy and impactful way to do viral marketing. Because memes are relatable, they get shared and circulated a lot and outsiders participate in meme trends by liking and sharing them. The same ideas apply to viral content marketing, in which customers and followers share a brand’s content because it makes a compelling content or advertisement.

10 Ways You Can Make Your Brand Go Viral in Mumbai?

Now, let’s get down to the mainstream. Here are 10 ways to craft viral content that will have Mumbaikars buzzing:

1. Create a catchy hashtag for your brand

A catchy hashtag can do wonders for your brand’s visibility. Think of a unique, easy-to-remember hashtag that encapsulates your brand’s essence. For instance, something like #Mumbaifashion can work wonders if you’re a local fashion brand. Encourage your customers to use this hashtag in their posts. This not only boosts your brand’s visibility but also helps in creating a community around your brand.

2. Mumbai-fy your content

To make your brand viral in Mumbai, you need to localise your content. Use local slang, references, and trends that Mumbaikars can relate to. For example, a campaign around the monsoon season with quirky references to Mumbai’s famous vada pav or local trains can resonate deeply with the city’s residents. This approach makes your content more relatable and shareable.

3. Collaborate with influencers in Mumbai

Influencers hold significant sway over their followers. Partnering with popular influencers in Mumbai can give your brand an instant boost. Whether it’s a food influencer raving about your restaurant or a fitness influencer showcasing your latest gym equipment, their endorsement can drive massive engagement and help your brand go viral.

4. Keep the target audience in mind

Understanding your target audience is crucial. Are you targeting young professionals, college students or homemakers? Tailor your content to appeal to their preferences and interests. For instance, if your target audience is college students, create fun, trendy content that resonates with their lifestyle and interests. Knowing your audience ensures your content hits the mark and gets shared widely.

5. Be quick with trends

Trends come and go quickly, especially in a fast-paced city like Mumbai. Keep an eye on what’s trending and create content around it. Whether it’s a viral challenge, a meme or a hot topic, timely content can significantly boost your chances of going viral. For example, during the IPL season, brands often create cricket-related content to ride the wave of enthusiasm.

6. Create platform specific content

Different social media platforms have different audiences and content preferences. Tailor your content to suit each platform. For instance, Instagram is great for visually appealing images and videos, while Twitter is ideal for quick, witty updates. Creating platform-specific content ensures maximum engagement and reach.

7. Tell a story

People love stories. Whether it’s the story of how your brand started or a customer’s experience with your product, storytelling can make your brand more relatable and memorable. For instance, sharing a heartfelt story about a customer who benefited from your product can create an emotional connection and encourage shares.

8. Sponsor or host a local event

Sponsoring or hosting a local event in Mumbai can boost your brand’s visibility and engagement. Whether it’s a charity run, a food festival or a cultural event, being associated with popular local events can enhance your brand’s image and reach. For example, sponsoring a local college fest can help you connect with a younger audience.

9. Partner with local businesses

Collaborating with other local businesses can be mutually beneficial. For instance, if you run a café, you can partner with a local bakery to offer a joint promotion. This not only broadens your reach but also creates a sense of community. Such partnerships can lead to cross-promotion, helping both businesses gain more visibility.

10. Run social media ads

Social media ads are a powerful tool to reach a larger audience. Platforms like Facebook, Instagram and Twitter offer targeted advertising options that allow you to reach your ideal audience. Running ads with engaging visuals and compelling calls to action can significantly boost your brand’s visibility and engagement.

Benefits of Viral Marketing in Mumbai

The benefits of a successful viral marketing campaign in Mumbai are numerous:

1. Increased Brand Awareness

Viral marketing can put your brand in front of thousands, if not millions, of potential customers in Mumbai. Imagine your brand being the talk of the town, from Colaba to Borivali.

2. Cost-Effective

It’s cheaper than traditional advertising. A single viral post can reach a massive audience without the need for a big budget. Think about how much you can save on billboards or TV ads while achieving the same if not better, reach.

3. Builds Credibility

When people share your content, it acts as a recommendation. This can significantly boost your brand’s credibility. For instance, a recommendation from a trusted influencer can carry more weight than a paid advertisement.

4. Engages Your Audience

Viral content is often engaging and interactive, helping you build a stronger relationship with your audience. Whether it’s through likes, comments or shares, you’re constantly in touch with your customers.

What Kind of Content Works for Viral Marketing?

  1. Emotional Content: Content that evokes strong emotions, whether it’s joy, sadness or anger, tends to be shared more. For instance, a touching story about a local hero can resonate deeply with Mumbaikars.
  2. Humorous Content: Funny videos and memes are always a hit. People love sharing content that makes them laugh. Think about creating a series of humorous short videos related to Mumbai’s daily life – the local trains, the traffic, the street food.
  3. Inspiring Stories: Stories of success, overcoming adversity or acts of kindness resonate well with audiences. For example, a story about how your brand helped a local community can inspire and be shared widely.
  4. Interactive Content: Quizzes, polls and interactive videos engage users and encourage them to share their results. Imagine a fun quiz about “Which Mumbai Street Food Are You?” that links back to your brand.
  5. Localised Content: As mentioned earlier, content that resonates with the local culture and lifestyle of Mumbai has a higher chance of going viral. For instance, a campaign around the monsoon season in Mumbai can strike a chord with locals.

In Conclusion

Viral marketing isn’t just about luck; it’s about strategy. By understanding your audience and creating content that resonates with them, you can significantly increase your chances of going viral. If you’re too busy to craft a viral marketing strategy, consider partnering with a digital marketing company. They can help you solve the complexities of viral marketing and ensure your brand reaches its full potential.

Need a solid viral marketing strategy for your brand? Contact us today at hello@florafountain.com. We’ll discuss your brand and create a strategy tailored to your target audience.

Frequently Asked Questions

While virality can be a powerful tool, it’s not a guaranteed path to success. The best approach depends on your brand and target audience. A digital marketing company in Mumbai can help you develop a strategy that aligns with your specific goals.
Absolutely. Mumbai has a pool of talented influencers across various niches. Collaborating with popular Mumbai-based influencers who align with your brand can amplify your reach and enhance your brand’s credibility, making it more likely to go viral.
It’s important to be mindful of cultural sensitivities and avoid anything offensive. A digital marketing agency can help you navigate potential risks and ensure your campaign has a positive impact.
In addition to your online strategies, consider using offline methods like street marketing, hoardings in busy areas and participating in local flea markets or pop-up events. These can create a buzz and drive more traffic to your online campaigns, increasing the chances of your brand going viral in Mumbai.

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...

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