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How SEO Can Be Helpful for Businesses During The Global Pandemic?

Buildings, flights, viruses and SEO written on a yellow background

Pandemics hit unexpectedly, and no one’s ever ready for the uncertainty they bring. But just like you wouldn’t give up in those situations, neither should your business during a global pandemic. Here’s the good news: even amidst the chaos, some tools and strategies can help your business not just survive, but thrive. And one such superhero in your is SEO for businesses.

Now, before you overthink this sounds like something out of a sci-fi movie, hear me out. SEO. Today, we’re diving into the world of SEO for businesses during a pandemic and discovering how it’s not just a lifeline but a game-changer. Grab your favourite drink and let’s chat about this digital superhero!

Table of contents

Why is SEO Your Business’s Ally During a Pandemic?
SEO Strategies for Businesses During a Pandemic
Conclusion
Frequently Asked Questions

Why is SEO Your Business’s Ally During a Pandemic?

So, why does SEO matter in the pandemic and why should you care? Here are a few reasons:

During the pandemic online world is booming

With lockdowns and social distancing, people are spending more time online than ever before. They’re searching for everything from groceries and entertainment to, you guessed it, businesses like yours. With the right pandemic SEO strategies, you can ensure your website shows up when they need you most.

Future-proof SEO

Consumers are turning to online markets in these uncommon times to get what they need. You may make the most of the increase in web traffic and increase the number of loyal customers and repeat business with an effective SEO approach.

It is budget friendly

Compared to traditional advertising, SEO is a much more cost-effective way to reach potential customers. You’re not paying for expensive ad slots or flashy billboards; you’re simply making your website more discoverable organically. It’s like a gift that keeps on giving, attracting customers without breaking the bank.

Builds trust and credibility

When your website ranks higher in search results, it subconsciously tells potential customers you’re a legitimate and trustworthy business. It’s like a virtual stamp of approval, giving you a competitive edge in these uncertain times.

10 SEO Strategies for Businesses During a Pandemic

The interesting aspect is that it’s not as hard as you might think to start using SEO. During a pandemic, try these simple strategies to increase website traffic:

1. Mobile friendliness is non-negotiable

Everyone is glued to their phones during the pandemic, therefore making your website mobile-friendly is essential to its success. Both Google and its users love mobile-friendly websites. Make sure your website loads quickly, adjust it for smaller displays and watch as search engines and your audience reward you with more visibility and interaction.

2. Local SEO

If you have a brick-and-mortar store or offer local services, local SEO is your best friend during a pandemic. Claim and optimise your Google My Business (GMB) listing, including your address, phone number, and relevant keywords. Consider partnering with a local SEO company in Ahmedabad for expert guidance.

3. Target pandemic-related keywords

People’s search habits have changed during the pandemic. Identify relevant keywords that reflect current needs and challenges. For example, a bakery could target “home delivery cakes” or “safe online cake ordering” to attract customers looking for safe and convenient options.

4. Check your website speed

A slow website can significantly impact your SEO ranking and user experience. Use online tools to check your website speed and identify areas for improvement. Even a few seconds of loading time can make a big difference in whether visitors stick around or click away.

5. Take SEO to social media

Social media platforms like Facebook, Instagram and Twitter are powerful tools for driving traffic to your website. Share engaging content, including links to your website, and participate in relevant online communities. Partnering with a skilled digital marketing company in Ahmedabad can help you develop an effective social media strategy.

6. Target new terms

As the pandemic evolves, so do search trends. Stay updated on emerging keywords related to your industry and incorporate them into your website content. This helps you stay relevant and reach potential customers actively searching for solutions.

7. Optimise your GMB

Regularly update your GMB profile with accurate information, respond to customer reviews and add high-quality photos and videos showcasing your products or services.

8. Focus on video content

Videos are engaging and informative, making them a great way to attract and retain website visitors. Create informative video content related to your products or services, and optimise them with relevant keywords for better search engine visibility.

9. Strike a balance between long-term and short-term objective

While some SEO strategies deliver quick results, others take time to show their full impact. Focus on a balanced approach, implementing both short-term and long-term strategies to ensure sustainable website traffic growth.

10. Videos build trusts and authenticity

Videos are not just great for SEO; they can also build trust and brand awareness when people can just see others through phone screens. Consider creating customer testimonials, product demonstrations or behind-the-scenes videos to connect with your audience on a deeper level.

Conclusion

In a world turned upside down by a pandemic, SEO can still be your friend. By optimising your website and making it easily discoverable online, you can reach new customers, build trust and keep your business thriving, even in the face of unexpected challenges. But SEO can be tricky sometimes and that’s where a professional SEO company in Ahmedabad like ours help you. We can help you develop a comprehensive pandemic SEO strategy tailored to your specific needs and industry. Simply contact us at hello@florafountain.com and let us handle the technical aspects of SEO, freeing you up to focus on running your business.

Frequently Asked Questions

Absolutely! While the pandemic has impacted many businesses, people are still searching online for solutions and services. SEO helps your business stand out and be easily found by potential customers who need you the most.

Focusing solely on short-term gains and neglecting long-term strategies is a common mistake. Additionally, failing to adapt your keyword strategy to reflect pandemic-related searches can limit your reach. Consistency is crucial, so abandoning SEO efforts too soon can hinder your progress.

Keep an eye on industry publications and blogs for the latest SEO news and best practices, particularly those focusing on pandemic-related strategies. Additionally, consulting with an SEO company in Ahmedabad can provide valuable insights and keep you ahead of the curve.

Shefali Pandey

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...