Pandemics hit unexpectedly, and no one’s ever ready for the uncertainty they bring. But just like you wouldn’t give up in those situations, neither should your business during a global pandemic. Here’s the good news: even amidst the chaos, some tools and strategies can help your business not just survive, but thrive. And one such superhero in your is SEO for businesses.
Now, before you overthink this sounds like something out of a sci-fi movie, hear me out. SEO. Today, we’re diving into the world of SEO for businesses during a pandemic and discovering how it’s not just a lifeline but a game-changer. Grab your favourite drink and let’s chat about this digital superhero!
Table of contents
- Why is SEO Your Business’s Ally During a Pandemic?
- SEO Strategies for Businesses During a Pandemic
- Conclusion
- Frequently Asked Questions
Why is SEO Your Business’s Ally During a Pandemic?
So, why does SEO matter in the pandemic and why should you care? Here are a few reasons:
During the pandemic online world is booming
With lockdowns and social distancing, people are spending more time online than ever before. They’re searching for everything from groceries and entertainment to, you guessed it, businesses like yours. With the right pandemic SEO strategies, you can ensure your website shows up when they need you most.
Future-proof SEO
Consumers are turning to online markets in these uncommon times to get what they need. You may make the most of the increase in web traffic and increase the number of loyal customers and repeat business with an effective SEO approach.
It is budget friendly
Compared to traditional advertising, SEO is a much more cost-effective way to reach potential customers. You’re not paying for expensive ad slots or flashy billboards; you’re simply making your website more discoverable organically. It’s like a gift that keeps on giving, attracting customers without breaking the bank.
Builds trust and credibility
When your website ranks higher in search results, it subconsciously tells potential customers you’re a legitimate and trustworthy business. It’s like a virtual stamp of approval, giving you a competitive edge in these uncertain times.
10 SEO Strategies for Businesses During a Pandemic
The interesting aspect is that it’s not as hard as you might think to start using SEO. During a pandemic, try these simple strategies to increase website traffic:
1. Mobile friendliness is non-negotiable
Everyone is glued to their phones during the pandemic, therefore making your website mobile-friendly is essential to its success. Both Google and its users love mobile-friendly websites. Make sure your website loads quickly, adjust it for smaller displays and watch as search engines and your audience reward you with more visibility and interaction.
2. Local SEO
If you have a brick-and-mortar store or offer local services, local SEO is your best friend during a pandemic. Claim and optimise your Google My Business (GMB) listing, including your address, phone number, and relevant keywords. Consider partnering with a local SEO company in Ahmedabad for expert guidance.
3. Target pandemic-related keywords
People’s search habits have changed during the pandemic. Identify relevant keywords that reflect current needs and challenges. For example, a bakery could target “home delivery cakes” or “safe online cake ordering” to attract customers looking for safe and convenient options.
4. Check your website speed
A slow website can significantly impact your SEO ranking and user experience. Use online tools to check your website speed and identify areas for improvement. Even a few seconds of loading time can make a big difference in whether visitors stick around or click away.
5. Take SEO to social media
Social media platforms like Facebook, Instagram and Twitter are powerful tools for driving traffic to your website. Share engaging content, including links to your website, and participate in relevant online communities. Partnering with a skilled digital marketing company in Ahmedabad can help you develop an effective social media strategy.
6. Target new terms
As the pandemic evolves, so do search trends. Stay updated on emerging keywords related to your industry and incorporate them into your website content. This helps you stay relevant and reach potential customers actively searching for solutions.
7. Optimise your GMB
Regularly update your GMB profile with accurate information, respond to customer reviews and add high-quality photos and videos showcasing your products or services.
8. Focus on video content
Videos are engaging and informative, making them a great way to attract and retain website visitors. Create informative video content related to your products or services, and optimise them with relevant keywords for better search engine visibility.
9. Strike a balance between long-term and short-term objective
While some SEO strategies deliver quick results, others take time to show their full impact. Focus on a balanced approach, implementing both short-term and long-term strategies to ensure sustainable website traffic growth.
10. Videos build trusts and authenticity
Videos are not just great for SEO; they can also build trust and brand awareness when people can just see others through phone screens. Consider creating customer testimonials, product demonstrations or behind-the-scenes videos to connect with your audience on a deeper level.
Conclusion
In a world turned upside down by a pandemic, SEO can still be your friend. By optimising your website and making it easily discoverable online, you can reach new customers, build trust and keep your business thriving, even in the face of unexpected challenges. But SEO can be tricky sometimes and that’s where a professional SEO company in Ahmedabad like ours help you. We can help you develop a comprehensive pandemic SEO strategy tailored to your specific needs and industry. Simply contact us at hello@florafountain.com and let us handle the technical aspects of SEO, freeing you up to focus on running your business.
Frequently Asked Questions
The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...