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What’s new with Google Ads: Latest feature & updates in 2023

A person looking at Google Analytics page on a MacBook Air

🔔 You have Google Ads Updates!

Google has kept digital marketing agencies on their toes in 2023 with multiple Google Ads new updates for those providing SEO services. From introducing all-new video ad formats to discontinuing expanded text ads to launching new features for discovery ads!

In this blog post, we’ll take a look at the latest updates in Google Ads in 2023 and how they can benefit your business.

Table of contents

1. Why keep up with Google Ads Latest Updates
2. Top new features in Google Ads in 2023
3. How Google Ads enhancements can bring advertising success
4. How to leverage these latest Google Ads updates

Why keep up with Google Ads latest updates

Staying up-to-date with the latest Google Ads updates is essential for any business that wants to succeed in the digital marketing space. The updates, which offer new and exciting features to explore, can help you stay ahead of competition and improve your ad performance by optimising your campaigns and reaching target audiences more effectively.

Our team of experts stays on top of the latest trends and updates to help our clients achieve their advertising goals.

Top New Features in Google Ads in 2023

Google Ads introduced several new features in 2023 that can help advertisers improve their advertising campaigns. Let’s take a look at some of the top new features:

1. Latest Performance Max Features
Google’s Performance Max is the successor of Local and Smart Shopping campaigns, and it has been widely available since July 2022. All older campaigns have automatically migrated to Performance Max campaigns. The latest features of Performance Max include new video ad formats, a “Burst” feature to run alongside in-store campaigns, optimisation scores that offer enhanced automation functionality, increased intelligence and insights for campaigns and experiment tools to generate better results over time.

2. Goodbye to Expanded Text Ads
Expanded Text Ads had been a favourite of advertisers since their launch in 2016, but Google discontinued them permanently in June 2022. Responsive Search Ads (RSAs) have become the new default for Google, allowing advertisers to add multiple copy options that Google can piece together based on the user’s search terms and their optimisation data.

Visual of how a Google Ads for food delivery looks like on a search window

How an ad run on Google Ads looks like on the SERP

3. Enhanced Reporting and Insights
Google is introducing new reporting and insights to help advertisers understand and evaluate their results. Advertisers can see various metrics at the asset group level, such as conversions, conversion value, cost, and more. Google is also introducing budget pacing insights that automatically identify opportunities to optimise budget and performance. With information on spending, projected spending, conversion performance, and pacing, advertisers can optimise their budget and drive more conversions.

4. No More Similar Audiences
After nearly a decade of complementing advertisers’ remarketing audiences, Google will stop supporting Similar Audiences in May 2023 for new campaigns or ad groups, and in August 2023, they will be removed from all campaign targeting. Google urges advertisers to update their audiences with first-party data, such as Customer Match data, for their campaigns.

5. Smart Bidding with Broad Match Keywords
Google’s Smart Bidding is a powerful tool for account growth and potential conversions, utilising machine learning technology and automation that takes into consideration hundreds of signals that manual bidding would miss. To optimise data collection, Google recommends utilising Broad Match keywords found in the “Recommendations” admin tab. Combining Smart Bidding with broad match keywords maximises optimisation without the need to segment bids by match type. The bidding system in Google Ads assesses queries on an individual basis and adjusts bids accordingly, particularly advantageous for broad match keywords with valuable learning capabilities that lead to further growth objectives.

How Google Ads Enhancements Can Boost Your Advertising Success in 2023

In addition to the new features, Google Ads latest updates has also introduced several enhancements that can help advertisers achieve greater advertising success. Let’s take a look at some of the top enhancements:

Improved Targeting: Google Ads new updates has improved its targeting capabilities, allowing advertisers to target users based on factors such as interests, behaviours, and demographics. This can help you reach your target audience more effectively and improve your ad performance.

A screengrab of a dashboard of Google Ads platform

A view of the dashboard of Google Ads platform, showing audience selection

Enhanced Reporting: Google Ads has enhanced its reporting capabilities, providing advertisers with more data and insights into their ad performance. This can help you identify areas for improvement and optimise your campaigns for better results.

Expanded Ad Formats: Google Ads has expanded its ad formats, including new options for video ads and responsive search ads. This can help you create more engaging and effective ads that resonate with your target audience.

Better Integration with Other Google Products: Google Ads has improved its integration with other Google products, such as Google Analytics and Google My Business. This can help you streamline your advertising efforts and get a more complete view of your audience.

Leveraging the Latest Google Ads Updates for Greater Advertising Success in 2023

By leveraging the latest Google Ads updates, you can achieve greater advertising success in 2023. Here are some tips for using the latest updates to your advantage:

Test new features
Don’t be afraid to try out the new features and see how they work for your business. Testing new features can help you identify what works best for your audience and improve your ad performance.

Monitor your campaigns regularly
Regularly monitoring your ad campaigns can help you identify areas for improvement and optimise your campaigns for better results. Make sure you’re tracking key metrics such as click-through rates, conversion rates, and cost per conversion.

Stay on top of industry trends
Keeping up with the latest trends in digital marketing can help you stay ahead of the competition. Make sure you’re aware of the latest updates in Google Ads and other advertising platforms.

In conclusion, the Google Ads new updates in 2023 offer new and exciting features and enhancements that can help advertisers achieve greater advertising success. By staying up-to-date with the latest trends and updates, testing new features, monitoring your campaigns regularly and working with a digital marketing agency, you can take advantage of these updates and reach your advertising goals.

At Flora Fountain, we offer a range of digital marketing services, including SEO services, social media marketing and Google Ads management. If you need help with your digital marketing efforts or have any questions about the latest Google Ads updates, please contact us at hello@florafountain.com.

The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...

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