Selling a franchise can be a lucrative way to expand your business. However, finding buyers for your franchise is always the hardest part. But what if your buyers find you online and reach out to you? It would be much easier to sell as they are already interested in buying it.
Digital marketing will help you reach those interested buyers. However, it requires a strategic approach to attract the right buyers and generate quality leads. But don’t worry! We’ll cover effective digital marketing tips in this blog that will help you sell your franchise by connecting with buyers online.
Table of Contents
- Understand The Buyer’s Persona
- Optimise your Website
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- To conclude…
- Frequently Asked Questions
Understand The Buyer’s Persona
First of all, what is a buyer persona? Well, it’s the characteristics of your ideal customers. For instance, how they think, why they want to buy your franchise, where they find information related to it and so on.
Knowing this will help you narrow down the platforms. Then, you can capitalise on the only platforms that your buyers spend most time on. This way, you will refrain from spending unnecessarily on every marketing channel.
Franchise Market Overview
According to Franchise Expo, the top categories that people want to buy are — fast-food/QSR, fitness franchises, home and building repair services and cleaning services.
They further suggest a growth in the market size of restaurant businesses saying that the U.S. alone has 201,000 fast-food restaurants. So, if you are someone looking to expand your restaurant franchise in the US — the market is waiting for you. To get your foot forward, you just need to look for an expert digital marketing agency in New Jersey to help you for the same.
And don’t worry if you are based elsewhere. Because you can generate leads for any kind of franchise no matter where you are.
Optimise your Website
Your website is often the first point of contact for potential buyers, so it needs to make a strong impression. Let’s say, you did an ad campaign to bring potential buyers to your website. But, if your website is not optimised properly, they will stop there only. If you want them to take action, you need to upgrade your website.
Here’s the list of things you need to take care of to attract buyers to your website.
Key Elements of an Effective Franchise Website
User-Friendly Design: Ensure your website is easy to navigate with clear calls-to-action (CTAs) like “Inquire Now” or “Connect with Us”.
Mobile Optimisation: Most of the users will access your website with their phone. So, make sure it is mobile-friendly.
SEO Optimisation: If your web page ranks first in Google search results, then your click-through rate increases to 27.6%. It means that users are more likely to visit your website. So, use relevant keywords, meta tags and high-quality content to improve your website’s search engine ranking. You can execute it easily with the help of an SEO company.
Must-Have Website Pages
Homepage: Use a popup to communicate about franchise opportunities on the homepage itself.
About Us: Provide detailed information about your business history, mission and values.
Show Benefits of Franchising: It’s the easiest way to attract a prospect. Just state the ROI as it’s the biggest benefit of the franchise business.
Contact Page: It’s the most important page as the leads might have more questions. So include a contact page with clear contact details. Additionally, include a “Contact Now” button on every page of the website. It will bring the leads to your contact page and leave a query.
If you want to optimise your website by including these pages, hire the best web development company.
Pay-Per-Click (PPC) Advertising
Pay-per-click advertising includes driving leads generated from Google Ads and Meta Ads to your website via a landing page. You must have seen lots of ads. They are shown to you because you might have engaged with similar content or searched for something related.
Next time you see an ad, think about which kind of content you engaged with or what you searched for. What we are trying to say is that these ads are targeted to those buyers who are already looking for franchise opportunities.
A social media marketing company will help you create and run these targeted ads. Because let’s be honest — mastery over PPC advertising takes time. If you want to generate leads quickly, it’s better to take external help.
Social Media Marketing
Social media marketing will help your business reach more customers. This will convince the prospects to choose your franchise over your competitors as your brand name is more familiar.
In the end, your buyers want profitability right? They want a franchise of a well-established business. That’s where social media marketing comes into play.
You can reach more customers online eventually leading towards the growth of your franchise. However, maintain a uniformity. Don’t follow your competitors blindly.
We’ve seen so many business owners making this mistake. They post random memes because it’s trending. It’s not the right approach. Meme marketing is engaging, however only when done right. So, ask a meme marketing agency for insights.
And remember, your ultimate goal is selling the franchise. So follow a 360-degree digital marketing approach. Consult a digital marketing company if you need to.
To conclude…
Selling a franchise can be frustrating especially if you don’t have a pool of buyers jumping in to buy your franchise. Digital marketing, however, can help you generate high-quality leads and achieve your franchise selling goals.
For this, start gaining insights about your ideal buyer’s profile as to why they will buy your franchise, how they look for such opportunities etc.
Then, determine a digital marketing strategy according to that. Your strategy should include website optimisation, PPC advertising and social media marketing.
And please don’t get overwhelmed. We understand it can be confusing and take significant time for you to get a hang of it. That’s why we offer digital marketing and lead generation services to business owners like you who are looking for franchise buyers.
Our team will craft a tailored digital marketing strategy to skyrocket your franchise sales. Get in touch with us now.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...