So, you run a business and it’s time you took the marketing up a notch. You know you need a professional agency, BUT, you are not sure which kind of agency you need. A digital agency? A creative agency? Or wait…do you need an advertising agency?
Now, you might think they are all the same fantastic beast with different names. Or you might they are different Pokémons with their own superpowers? (proud millennial here).
Traditionally, businesses have relied on advertising agencies to promote and market their brand. An advertising agency typically designs and writes copy for advertisements run in print such as newspapers, hoardings & magazines, design collaterals for events, conceptualize & create television commercials, create radio jingles….you get the idea.
But times have changed, the platforms for promoting your business are no longer restricted to print and television. Digital is now a more pervasive and cost-effective medium, to market and advertise businesses to customers right where they are : On Their Phone! As you consider digitally marketing your business, it’s time to understand the differences between a digital and creative agency, and how they fit under the umbrella of an advertising agency.
What is a CREATIVE AGENCY?
A creative agency’s role is to make your brand stand out. This can be done through weaving captivating stories created through stunning visuals and words, creating concepts that inject life into your business offerings and creating a very unique brand voice for your business.
The output of this can be a single unique graphic design, an animated video, a memorable website, a social media campaign, newsletters, packaging.
This usually requires the creative brains of a visualizer or graphic designer, video animator, illustrator, content writer, all of who work together for your business to stand out through creative storytelling across any medium – offline or digital.
So if you want to create mind-blowing brand campaigns, whether audio, video or pictorial and someone to craft your brand’s personality in a memorable way, then a creative agency is the way to go. In India, Flora Fountain consistently ranks as one of the best creative agencies in Ahmedabad for lifestyle, fashion, food, travel, education, medical & media brands.
Still confused? Here’s what to expect from a creative agency
- Designing logos
- Designing brand experiences through brand stationary, packaging and other offline collaterals
- Designing websites, mobile apps, social media campaigns to tell the brand story
- Creating concepts and moodboards for shoots and campaigns
- Copywriting for all digital and offline activities such as blogs, articles, websites, social media, ad copies, audio and video scripts
- Creating infographics to break down heavy data and figures in easy to consume form
- Creating email newsletter designs with a mix of visuals, content, and data
- Audio Visual content for digital and television advertisements and promotions.
And when you look for the best creative agency in Ahmedabad, you will see Flora Fountain rank on top of the charts.
What is a DIGITAL AGENCY?
One the creativity is put on paper or in bytes, a digital agency’s work come into the picture. Digital agencies work on creating a strategy to market a business and then executing this on various digital platforms like websites, social media, search engines, mobile applications and more.
Digital agencies help businesses amplify their brand on digital platforms. This, is usually done through digital marketing practices like search engine optimization, social media marketing, paid promotions on Google, Facebook, Instagram, Youtube and other such mass platforms, developing websites and e-commerce management for the brand.
The services offered by digital agencies include
- Search Engine Optimization or SEO
- Pay Per Click or PPC advertisements on search engines and social media
- Email Marketing
- Social Media Marketing and Management
- Influencer Marketing
- Affiliate Marketing
- Collaborations with other digital entities and influencers
- Web design & development
Apart from executing these services, strategy is one of the core services offered by digital agencies to businesses, where the agency collects data and analyzes the brand, their competition, their users’ needs, desires, expectations and engagement with the brand across all digital platforms. This kind of data-drive research helps digital agencies create and target a brand’s ideal audience with curated content, both organically and via paid ads. This creating more data to analyze and use as feedback for the next round of strategic digital campaigns.
Research + Strategy + Execution lies at the core of Flora Fountain’s DNA and is what makes us a top digital agency in Ahmedabad with clients worldwide.
Now you might think there are overlaps between the digital and the creative…
And there are.
2020 taught businesses worldwide, the importance of having an active digital presence. How it can help businesses serve existing customers better but also find new customers and avenues of doing business.
More business going digital has added to the digital chatter, making it harder to get noticed. This had made creative storytelling and using research & strategy to create digital campaigns even more important. It has also meant that what companies need now is not just a creative agency or a digital agency but a full service digital agency.
And Flora Fountain is one such full service digital agency that works with creativity. We have team of dedicated experts catering to both creative and strategic needs of businesses online, to provide an end-to-end digital marketing solution for businesses in Ahmedabad, India and worldwide.
We as a digital marketing agency in Ahmedabad design and develop websites and ecommerce solutions on WordPress, Magento, Shopify, custom websites in PHP, manage social media profiles, plan and execute their business promotion strategies on professional platforms like LinkedIn, Twitter and Google Business.
But, there’s more! Our teams also consist of creative brains, who can create designs and visuals that improves the recall value of the brand by many levels. This harmony between creativity, strategy and technology is what makes businesses stay on top of their competition. When the creative and digital tango, businesses become more profitable and more accountable to their customers.
We hope this has made the difference between a pure creative agency and a pure digital agency a little clearer. And helped decide how you want to market your business digitally. In which case, why are you still reading this. Drop us a message on [email protected] for a free consultation.