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How To Customise Digital Marketing For Your Industry

Colorful market scene with stalls showcasing banners for digital marketing strategies in FMCG, real estate and hospitality sectors against a vibrant yellow background

If I asked you to share your transition and dancing videos on LinkedIn, would you? Probably not. Why? Because marketing on LinkedIn differs from Instagram. LinkedIn is a “Professional” platform. Just as one marketing strategy doesn’t fit all social media platforms, certain digital marketing approaches don’t suit all industries.

You might wonder, “Isn’t there a magic formula that works for everyone?” Sorry to say, but nope! While some digital marketing best practices exist, what succeeds for a bakery in Ahmedabad might flop for a legal firm in Rajkot. This is where tailored digital marketing strategies shine.

This blog will help you break free from the generic mould and develop a customised digital marketing strategy. We will delve into why personalised digital marketing reigns supreme, how to adapt it for your industry and share examples to inspire you. So, sit back, relax, and prepare to elevate your brand from zero to hero in the digital world.

Table of contents

  1. Which Industry Needs Custom Digital Marketing?
  2. Why Custom Digital Marketing For Your Industry?
  3. Step-by-Step Guide To Tailor Your Digital Marketing
  4. Examples of Custom Digital Marketing
  5. Conclusion
  6. Frequently Asked Questions

Which Industry Needs Custom Digital Marketing

All industries need it—FMCG, real estate, hospitality, manufacturing, education and healthcare. Why? Because the digital world is crowded. Many businesses in your sector compete for the same customers. Without standing out, you will be lost in the noise. Custom digital marketing is your secret weapon to reach your ideal customer.

Why Custom Digital Marketing For Your Industry?

A person hitting a target with a target bud and phone with Instagram opened it

Focused Targeting

You get to pinpoint exactly who you want to reach, whether it’s health-conscious millennials in Surat or budget-minded families in Ahmedabad. This means your precious marketing budget isn’t wasted on people who wouldn’t be interested in your fancy new organic health drink.

Speak Their Language

Every industry has its jargon, trends and pain points. Industry-specific marketing lets you speak the language your customers understand. Imagine a real estate agent in Rajkot using memes about the local property market – that’s some seriously engaging stuff!

The Power of Relevance

People want something other than generic ads. They crave content that feels relevant to their lives and solves their specific problems. Tailored digital marketing strategies allow you to create content that truly resonates with your audience, building trust and brand loyalty.

Step-by-Step Guide To Tailor Your Digital Marketing

Alright, so you are convinced that custom digital marketing is the way to go. So it’s time to take the action. Here’s a step-by-step guide to get you started:

Step 1: Know the industry

Immerse yourself in the field in which you work. Study the latest trends, determine who your primary competitors are and comprehend the difficulties that your intended market is facing. Consider competition analyses, industry reports and even wandering around in relevant online communities.

A person hitting a target with a target bud and phone with Instagram opened it

Step 2: Choose the correct medium

Not all social media platforms are created equal. For instance, a digital marketing agency in Ahmedabad might find great success on Facebook and Instagram for digital marketing for an FMCG company. However digital marketing for real estate might see better results on YouTube with site visit videos. Research where your target audience hangs out online and focus your efforts there.

Step 3: Content is your strength

Once you know your channels, it’s time to craft content that your target audience would love to watch. Digital marketing for healthcare might focus on informative blog posts about healthy living, while for a manufacturing firm in Rajkot, A digital marketing agency in Rajkot could involve stunning virtual factory tours and worker introduction in the strategy. The key is to create high-quality content that educates, entertains and positions you as an authority in your field.

Step 4: SEO (Search engine optimisation)

Sure, social media is a powerful tool, but it’s just one piece of the puzzle. To truly dominate your industry, you need a multi-pronged approach of which SEO is one. It is the art and science of getting your website to the top of search engine results pages (SERPs). By optimising your website content and building backlinks, you can attract organic traffic from people actively searching for products or services like yours. This is a goldmine for conducting digital marketing for real estate, where potential buyers are likely to be hunting through online listings.

Step 5: Video marketing

People love to watch videos. (especially the short ones like reels and YouTube shorts) They’re engaging, informative and easily digestible. Video marketing can be a powerful tool for showcasing your products or services, sharing customer testimonials or even telling the story behind your brand. Think explainer videos for a new tech product, or behind-the-scenes factory tours for a clothing brand promoting ethical manufacturing.

Step 6: Analyse and Adapt

The beauty of digital marketing is that it’s all about data. Keep an eye on your analytics to see what’s working and what’s flopping. Are your blog posts getting viral? Maybe switch things up with some eye-catching infographics. Custom digital marketing is an ongoing process, so be prepared to adapt and refine your strategy as you go.

Examples of Custom Digital Marketing

If you still have doubts about how custom digital marketing works, let’s clear them with examples:

1. Targeting the textile audience

Let’s say you own a textile business in Surat. How do you know who is interested in your products—Is it a 20-year-old Gen-Z or a 35-year-old millennial? If it’s a Gen-Z, how do you make them buy your products? This confusion can be cleared by seeking help from a digital marketing agency in Surat. They can assist businesses like yours in creating targeted campaigns that reach textile traders and fashionistas worldwide. Think of high-quality product photos, interactive virtual showrooms and
social media campaigns showcasing the latest trends.

2. Jewellery business in Rajkot

Rajkot is a hub for exquisite jewellery. But with so many artisans and retailers, how can your business stand out? Here’s how:

  • Storytelling: People connect with stories. Use video marketing to showcase the artistry behind your jewellery. Take viewers on a journey from the sourcing of raw materials to the meticulous craftsmanship involved in creating each piece. Highlight the heritage and traditions that inspire your designs.
  • Interactive Buying Experiences: Not everyone can visit Rajkot to buy jewellery in person. Offer consultations where customers can chat with a salesperson online and see different pieces in detail.
  • Influencer Marketing with a Local Touch: Partner with local fashion influencers who understand the Rajkot style and can showcase your jewellery in a way that resonates with local audiences. Run contests and giveaways that encourage user-generated content featuring your pieces.

3. Traditional FMCG business

Even FMCG giants can benefit from custom digital marketing. Here’s how:

waghbakri blog page screenshots
  • Content Marketing with a Recipe Twist: People love recipe inspiration, especially when it features their favourite household brands. Create a recipe blog or YouTube channel featuring delicious and easy-to-make recipes that use your products.
waghbakri blog page screenshots
  • Social Media Engagement for Everyday Moments: FMCG products are part of our daily lives. Use social media to connect with your audience on a personal level. Run fun contests and challenges that encourage user-generated content featuring your products in everyday situations. Respond to comments and messages promptly to build relationships with your customers.
  • Micro-Influencer Marketing: Partner with micro-influencers in your target area who can genuinely connect with your audience. They can create authentic reviews, recipe tutorials and lifestyle content that showcases your products in a relatable way.

Conclusion

Custom digital marketing is all about understanding your industry, and your target audience and crafting a strategy that speaks directly to them. Use a mix of social media, SEO, content marketing, video marketing and any other relevant tactics to create a digital presence that’s both informative and engaging.

With the right strategy and a little creativity, you can transform your business and blow the competition out of the water. Want to create a custom digital marketing strategy? We can help! Our team of passionate digital marketing experts at Flora Fountain is here to guide you every step of the way. Contact us today at hello@florafountain.com and let’s chat about how we can take your brand to the next level.

Frequently Asked Questions

Generic marketing might reach a broad audience, but it’s less likely to resonate with your ideal customer. Custom digital marketing tailors strategies to your industry’s needs, audience behaviour and online landscape. This focus helps you attract more qualified leads and convert them into paying customers.
It doesn’t necessarily have to be more expensive! While some custom strategies may involve additional research or content creation, the ROI (Return on Investment) is often higher. Generic campaigns can waste your budget on irrelevant audiences, whereas targeted campaigns deliver better results for your investments.
Sure! Let’s say you own a legal firm. A generic campaign might involve social media posts about “winning your case.” However, a custom strategy would consider legal trends, target specific types of cases and showcase expertise through industry-relevant content like informative blog posts or attorney Q&A videos.
Look for an agency that demonstrates experience in your specific industry. Ask about their past success stories and how they approach customisation. A good agency will work collaboratively with you to understand your target audience and develop a strategy that aligns with your business goals.

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. He is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is...

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