Imagine waking up to find your business’s content on every social media account in Bangalore, being used as an example of great content. Isn’t that a great feeling? But this didn’t happen because you paid a hefty amount for advertising. It happened because your audience couldn’t help but share it. That’s the power of creating shareable content. It’s more infectious than a viral meme—content that speaks to the heart of your audience.
Now, I am not talking about just any content. I am talking about the kind that makes your reader say, “Wow, I have got to show this to my mates!” It’s the kind of content that could make your brand the talk of the town and let’s be honest, who doesn’t want that?
Guess what? We have got some insider tips that will make your content irresistible and unforgettable. Let’s look into the nitty-gritty of Bangalore content marketing ideas. Get ready with your creativity, a dash of insight and a whole lot of heart.
Table of Contents
- Why Should You Care About Creating Shareable Content
- How to Craft Content That Your Bangalore Audience Craves
- B2B and B2C Content Marketing
- Conclusion
- Frequently Asked Questions
Why Should You Care About Creating Shareable Content
Let’s be brutally honest: Content creation can feel like a chore and sometimes boring. But trust me, the effort pays off. Here is why creating shareable content is a game-changer for your Bangalore business:
1. Makes people aware of your brand
Imagine one of your blog posts getting shared across Bangalore’s social media circles. Suddenly, everyone is talking about you! Shareable content expands your reach and puts your brand in front of a wider audience.
2. Builds Trust and Credibility
By providing valuable and informative content, you establish yourself as a thought leader in your industry. People trust businesses that educate and entertain them, making them more likely to choose you over the competition.
3. Drives Website Traffic
Compelling content acts like a magnet, drawing people to your website. This allows you to showcase your products or services and convert them into loyal customers.
4. Improves SEO
Search engines love fresh, high-quality content. The more people share your content, the higher your website climbs in search engine rankings. This means more organic traffic – free advertising at its finest!
Now, let’s get down to the main question: How do you craft content that gets the “share” button clicked like anything?
How to Craft Content That Your Bangalore Audience Craves
Here are some content marketing ideas to help you get started:
1. Who is your audience?
First things first, you need to know who you are talking to. If you don’t understand your audience, you are just shouting at the empty wall. Bangalore is a bustling city with a diverse crowd – from tech geeks and entrepreneurs to students and artists. Each group has its unique quirks and preferences. So, how do you get to know them?
- Dive into demographics
- Listen to their conversations
2. Create a content strategy
Now that you know your audience, it’s time to build a content strategy for your Bangalore audience. This strategy will be your roadmap, guiding you through the content creation process.
- Set clear goals: What do you want to achieve with your content? Is it more website traffic, higher engagement or increased sales? Setting clear goals will help you measure the success of your efforts.
- Plan your content calendar: Consistency is key in content marketing for the Bangalore business. Plan your posts with a content calendar. This will help you maintain a steady stream of content without looking for ideas at the last minute. Include a mix of content types like blog posts, videos, infographics and memes to keep things interesting.
- Create valuable content: People don’t share the same boring content. They share content that provides value – whether it’s informative, entertaining or inspirational. Think about what your audience needs and how you can help them.
3. Make it visual
Humans are visual creatures. We are naturally drawn to images and videos more than plain text. So, make your content visually appealing.
- Use high-quality images and videos: Blurry photos and shaky videos are a big no-no. If you are showcasing your products, make sure they look their best. Show them in action – how they are used and how they benefit the user.
- Infographics and memes: They are a great way to present complex information in an easy-to-digest format. They are also highly shareable. Memes, on the other hand, are perfect for adding a touch of humour to your content. Just make sure they are relevant to your audience and brand.
4. Collaborate with influencers
Partnering with local influencers in Bangalore is a great way to reach a broader audience. These influencers already have a loyal following and their endorsement can do wonders for your brand. Choose influencers who align with your brand values and have a genuine connection with their followers.
5. Optimise for search engines
No matter how great your content is, it won’t get shared if people can’t find it. That’s where SEO comes in. Optimise your content to make sure it appears in search results. Use relevant keywords. that your audience is searching for. For instance, if you are a digital marketing company in Bangalore, include phrases like “digital marketing agency in Bangalore” or “SEO company” in your content. Write catchy meta descriptions and make sure your website and content are mobile-friendly.
Pro Tip! Consider partnering with a digital marketing agency in Bangalore. These agencies have the expertise to develop a comprehensive content strategy for the Bangalore audience that aligns with your business goals and resonates with your target demographic.
B2B and B2C Content Marketing
Okay, knowing the “why” and “what” of shareable content is great, but let’s get real. You might be thinking, “What kind of content gets shared in Bangalore?” Here are some specific ideas to spark your creativity:
1. B2B Content Marketing:
- Industry Insights and Trends: Share insightful reports or infographics highlighting industry trends relevant to your Bangalore audience. This positions you as an expert and attracts potential clients looking for a knowledgeable partner.
- Case Studies and Success Stories: Showcase your expertise by sharing real-life examples of how you have helped other Bangalore businesses succeed. This builds trust and demonstrates the value you bring to the table.
- Host Webinars or Online Events: Webinars are a fantastic way to engage your audience and provide valuable information in a live setting. Partner with other Bangalore businesses for a co-hosted event to reach a wider audience.
2. B2C Content Marketing
- Tap into Bangalore’s Quirky Side: Bangalore is a city with a unique personality. Embrace the local flavour by creating content that resonates with Bangalore’s residents. Think funny memes referencing local landmarks, blog posts about hidden gems in the city or even a lighthearted video series featuring Bangalore’s diverse food scene.
- User-generated content is King: Encourage your audience to participate in the conversation! Run contests on social media, asking users to share photos or videos using your product. This not only creates engaging content but also fosters a sense of community around your brand.
- Humanise Your Brand: People connect with people. Show the faces behind your Bangalore business! Share behind-the-scenes glimpses of your team at work, create profiles highlighting employee expertise or even host a live Q&A session with your company founder.
Conclusion
Content marketing is an ongoing process. Most platforms offer analytics tools that track content performance. Analyse what’s working and what’s not to continuously refine your approach and ensure your content continues to resonate with your Bangalore audience.
Remember, creating shareable content is about more than just getting likes and shares. It’s about building genuine connections with your audience, establishing your brand as a thought leader and ultimately driving business growth. And if you need a helping hand navigating the world of content marketing, consider partnering with a digital marketing company in Bangalore, like us. Contact us at hello@florafountain.com and our experts will help you develop a comprehensive content strategy that gets results. Let’s create content that Bangalore can’t wait to share!
Frequently Asked Questions
The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...
