Social media is no longer about simply filling out a calendar. Every action you take must be backed by clear logic and, most importantly, a solid understanding of why you're...
The 2024 US presidential election was like a major lesson in how to win attention in today’s chaotic media world. This time it wasn’t a battle of TV ads or...
Creating a strategy might be difficult but once you get how to create a written strategy — half of your work is done. Because what follows after is just the...
The world of domain flipping is thrilling and sometimes dramatic and nothing illustrates this better than the ongoing battle for JioHotstar.com. With Reliance Industries, an ambitious developer and even two...
Social media affects the buying decisions of 87% of online buyers. Why not see it as an opportunity to channel social media for marketing? And guess what? It’s not just...
You might agree that the hospitality sector has undergone some major changes in the past few years. That’s why marketing for hospitality brands has evolved too. Today, consumers are more...
