Author bio

Vasim Samadji

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is passionate about cultivating innovative ideas, strategies and trends that shape both individuals and brands. Armed with market research, digital marketing strategy and branding experience, Vasim has a deep understanding of the human psyche and its effect on consumer behaviour. He is skilled at selling the right product to its target audience at a price that makes both the seller and buyer happy. Vasim's vision for Flora Fountain is to build a community of free-thinkers who foster boundless creativity and bestow even the ordinary with a unique identity. When not in his dapper suits, Vasim is a closeted poet and has also started an initiative called "An Evening With" which revolves around art of spoken words. He is a lifelong learner who is always eager to explore new ideas and challenges. So far Vasim has worked with more than 100 businesses for various needs and has made significant contributions to their success.

Latest Posts by Vasim Samadji

By Vasim Samadji
Sep 15, 2025

Remember when your mum's kitchen cabinet looked like a rainbow explosion of pastel containers? When...

By Vasim Samadji
Sep 12, 2025

Imagine you're pulling your suitcase through Mumbai's T2. And you notice that every second person...

By Vasim Samadji
Sep 9, 2025

Gone are the days when film promotion meant a glossy poster, a trailer during prime...

By Vasim Samadji
Sep 8, 2025

The used car scene in India has changed big time over the last decade. What...

By Vasim Samadji
Sep 3, 2025

Are you a Coca-Cola person? Are you a Pepsi person? Or are you a “...

By Vasim Samadji
Sep 2, 2025

When it comes to Indian brands that have managed to stay relevant for decades, Tata...

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