Advertising techniques for clothing brand

According to IMARC, textile and apparel market will reach US$ 592.7 billion by 2032. Its like ₹49.2 lakh crores in Indian rupees. If its growing too fast, then why are your sales not growing? The way you advertise it could be a reason. Because we all know how important it is.

And when we say advertising—we don’t meant any advertising. We mean smart, tailored and impactful advertising that turn heads and open wallets.

Let understand those advertising techniques here in this blog. Keep reading!

Table of contents

• 1. Know Your Audience, Then Create a Campaign
• 2. Leverage the Power of Social Media (Obviously)
• 3. Reach Out to Influencers to Promote Your Products
• 4. Attract With Offers During Festivals
• 5. Run Retargeting Ads Online
• 6. Use Video Marketing For More Reach
• In Conclusion
• Frequently Asked Questions

1. Know Your Audience, Then Create a Campaign

Let’s get real. If you’re selling ethnic wear to urban millennials, your campaigns should look drastically different from those targeting Gen Z shoppers who swear by streetwear. Start by identifying your core audience.

Are your buyers brides-to-be obsessing over their dream lehengas? Are they college-goers who want edgy outfits that don’t break the bank? Or are they professionals hunting for sustainable workwear? Each group thinks, shops and reacts differently.

Steps to Nail Your Audience Research:

• Study Demographics: Who are they? Age, gender, location and even income level matter. For instance, tier 1 city shoppers may respond to aspirational ads, while tier 2 and tier 3 audiences often seek affordability and practicality.
• Analyse Behaviours: Do they shop online or offline? Which platforms do they hang out on?
• Understand Pain Points: Are they looking for size inclusivity, quicker delivery or trendier designs?

For example, a streetwear brand like Bewakoof targets Gen Z and millennials with memes, relatable content and limited-edition drops that create FOMO.

Compare that to Fabindia, which leans on tradition, authenticity and storytelling for an audience that values traditions and want quality products.

2. Leverage the Power of Social Media (Obviously)

Clothing is a visual product. You can shoot it nicely and post it on social media. Think of it as a platform to showcase your best designs to attract customers to your brands. You can use stories, reels and even carousels creatively. A carousel could show “5 Ways to Style Our Latest Kurta” or “3 Looks using 1 Shirt.” To attract followers and engage users, you can also post relatable memes.

Your social media should look like a small teaser of what you offer. This way you will attract specific customers to your store.

3. Reach Out to Influencers to Promote Your Products

Indians trust recommendations—whether it’s their favourite actor endorsing a cola or a fashion influencer flaunting outfits.

Here’s Why Influencer Marketing Works:

• Influencers build authenticity (assuming you choose the right ones).
• Their followers are already primed to trust their opinions.
• You will see a hike in engagement rates by collaborating with right influencers.

But How to Choose the Right Influencer?

• Match your brand aesthetic. An influencer promoting athleisure shouldn’t suddenly pivot to showcasing heavy bridal lehengas.
• Check engagement rates, not just follower counts. A 100K follower influencer with 10% engagement is more valuable than someone with a million followers but only 1% engagement.
• Monitor past collaborations. Do they promote brands every other day or do they genuinely connect with their audience?

Partner with influencers for more than just static posts. Try out styling reels, giveaway collaborations or even product launches via their accounts.

4. Attract With Offers During Festivals

Festivals in India are practically shopping carnivals, and if you’re not riding this wave, you’re missing out. People are already willing to spend on clothing during festivals. Now your job is to lure them with an offer, so they don’t think twice before purchasing from you. That’s how you increase sales during festivals.

Another way to attract the audience during festivals is through festive campaigns.

Take Manyavar for example. They have nailed the festive vibe with ads that ooze tradition and excitement.

You can also use this kind of emotional storytelling, vibrant visuals that people can’t resist to watch. It might not attract sales at first but it reinforces your brand identity.

5. Run Retargeting Ads Online

Ever browsed a website, left without buying and then found its ads following you everywhere? That’s retargeting and it’s a godsend for clothing brands.

The reason why they work is because the buying decision in Indian households often involves multiple people in the family. For example – a daughter will ask her mother and her mother might tell her to ask her father. Isn’t that usual in Indian households? That’s why you can run retargeting ads reminding them to buy.

Here are some tips to nail re-targeting ads. It might sound technical — but don’t worry you just need to be aware of it. A digital marketing agency can easily help you execute that.

• Use dynamic ads to show products people browsed but didn’t buy.
• Segment your audience. Tailor retargeting ads based on user behaviour—abandoned carts, browsing specific collections or clicking on ads without purchasing.
• Include urgency. Add lines like, “Only 2 pieces left!”

6. Use Video Marketing For More Reach

Videos are everywhere—from Instagram Reels to YouTube Shorts—and for good reason. They grab attention, hold it and deliver your message all at once.

Video Ideas for Clothing Brands:

• Product Walkthroughs: Show how the outfit looks in motion.
• Behind-the-Scenes: Share sneak peeks of your design process or a day in your warehouse.
• Styling Tips: Quick tips like “5 Ways to Wear a Dupatta” or “How to Style Sneakers with Sarees.”
• Relatable Reels for Fashion Lovers like “When you and your bestie loves to wear co-ordinated outfits”

In Conclusion

Fashion advertising is all about understanding your audience, testing new ideas and being where your customers are—digitally and emotionally. You can adopt various advertising techniques like social media marketing, influencer marketing, paid advertising.

However implementing all this requires experience and expertise. If you have time to learn it and implement it yourself — great.

But isn’t that a bit unrealistic? You are already worked up with other tasks. But you can decide to partner with the digital and social media marketing agency and let them do all the thinking and execution.

If you are open to do that — you can reach out to us at florafountain@gmail.com. Our team will strategise, present content ideas and execute it all together so that you can grow your sales.

Cheers!

Frequently Asked Questions

Vasim Samadji

Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...