Businesses that use digital marketing are more likely to grow 3.3 times the chance of expanding their team and increasing sales compared to those that don’t.
If we think logically, you are putting in some extra effort than your competition. It’s natural that you will see results.
But hey, results are only visible when you put efforts in the right direction. And congratulations, you have already taken a step further as you are here reading this blog.
We will try to simplify digital marketing for you as much as possible. So, let’s understand digital marketing for business.
Table of contents
- Digital Marketing — What’s that?
- Why Digital Marketing Matters for Your Business
- Types of Digital Marketing Channels
- The Benefits of Digital Marketing for Your Business
- In Conclusion
- Frequently Asked Questions
Digital Marketing — What’s that?
In simple terms, digital marketing is promoting your business online. It’s everything from running ads on Google or social media to creating content for your website.
Anytime you use the internet to market your product or service, you’re doing digital marketing. And the best part? It’s not just for big brands with massive budgets.
Small to medium-sized businesses can also use digital marketing to reach more customers.
Why Digital Marketing Matters for Your Business
If you’re thinking, “Why should I invest in digital marketing?” The data makes the answer clear. According to a report from Statista, global spending on digital advertising is projected to reach over $835.82 billion by 2026. Why are so many businesses pouring money into it? Because it works.
If you are still not sure, here are some data points that show how digital marketing impacts businesses:
- Companies allot almost 60% of their marketing budget to digital channels in the U.S. And what happens in the West, follows in India.
- 76% of consumers (Out of those surveyed) have bought products that they saw in a social media post.
- Businesses that focus on content marketing see 6 times more conversions than those who don’t. In simple terms, conversion rates are the percentage of users that found you online and actually bought your product.
What does this tell us? Digital marketing is worth exploring if you want to grow your brand. But what all is included in digital marketing?
Let’s understand it in the next section.
Types of Digital Marketing Channels
Each type of digital marketing serves a unique purpose and when combined, they can create a comprehensive strategy that drives real results for your business.
Here are a few digital marketing strategies you should know before you start your digital marketing efforts.
1. Search Engine Optimisation (SEO)
SEO is all about improving your website’s visibility on Google. When someone searches for your product or anything related to your business, SEO ensures that your website appears at the top of the search results.
SEO involves optimising various elements of your website, including— keywords, meta descriptions, images and backlinks so that your website ranks higher in search engines.
But is it relevant for your business? That depends on your products. For example, SEO works best for e-commerce sites because more visit their websites, discover their products and buy from there.
If you want to figure it out, ask yourself this question — Do people search your products on Google? Or do they need more information about you before they buy your product? If the answer is yes, then SEO might work for you.
If the answer is still not clear, consult an SEO company once.
2. Pay-Per-Click (PPC) Advertising
Unlike SEO, where you’re trying to get organic traffic, PPC allows you to pay for traffic. With PPC, you bid on specific keywords and whenever someone searches for that keyword, your ad appears at the top of the search results. You only pay when someone clicks on your ad.
The beauty of PPC advertising is its speed. While SEO can take months to show results, PPC gives you instant visibility and can quickly drive traffic to your website (Only if done right). However, it requires careful budget management to ensure you’re not overspending.
PPC is also applicable to social media Ads. You can use Meta ads to generate brand awareness or maybe drive more sales.
If you want to know more about it, Please read this blog about Meta ads vs. Google ads.
3. Social Media Marketing
Social media platforms like Facebook, Instagram and Twitter allow you to create a business page and talk to those social media users as a brand.
You can post content that is relevant to your product and most likely your target customer will be interested in it.
It’s high time you start social media marketing because more than 5.17 billion people around the world use social media. That’s over half the global population!
And the numbers keep growing. So think about it — With the right social media strategy, you can tap into this massive audience and drive meaningful engagement.
Please consult a social media marketing agency if you want to implement a strategy that actually works and saves money on trial and error.
4. Content Marketing
Content marketing is all about providing valuable information to your audience to attract and engage them. This could be in the form of blog posts, videos, infographics or podcasts. The goal is to offer useful content that solves a problem or answers a question your audience has, rather than directly promoting your products.
For example, if you are a jewellery brand, you might write a blog about “ How to Re-style your Wedding Jewellery.” People who read that blog like your jewellery and buy it.
5. Email Marketing
Email marketing might sound old-school, but it’s still incredibly effective. Because most brands still use it to drive sales.
Here’s an example for you:
The idea is to send relevant, personalised emails that add value to your subscribers, whether that’s through special offers, helpful tips or company updates.
6. Influencer Marketing
Influencer marketing involves collaborating with influencers—people who have large followings on social media—to promote your products. These influencers can be industry experts, celebrities or even micro-influencers who have a loyal niche audience.
A study by Sprout Social says that GenZ (people born between 1977 to 2012).
So you can partner with the right influencers and leverage their credibility and reach to drive sales for your business.
The Benefits of Digital Marketing for Your Business
Now that we’ve established that digital marketing is kind of a big deal, let’s talk about why it’s so effective. Here are a few reasons:
1. Targeting the Right Audience
With digital marketing, you can customise your ads and content to the exact type of customer you want to reach. Whether it’s by age, location, interests or even shopping habits, digital marketing allows you to be super specific. This means you’re not wasting money advertising to people who aren’t interested in your products or services.
2. Measurable Results
One of the biggest perks of digital marketing is that you can track almost everything. Unlike traditional marketing, where it’s hard to know how many people actually saw your billboard or read your newspaper ad, digital marketing gives you concrete data. You’ll know how many people clicked on your ad, how much time they spent on your website and even how many of those people made a purchase.
And that’s not all! With tools like Google Analytics, you can tweak your strategies.
Suppose if something’s not working, you can change it instantly. Isn’t it just invaluable?
In Conclusion
By now, you’re probably realising that digital marketing is a must for your business.
But it’s still overwhelming because you need to build a team, learn about different strategies and try different digital marketing strategies.
But this problem is completely solvable. You can reach out to us at hello@florafountain.com. Our team will create a digital marketing strategy based on your budget, target audience, industry goals etc.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...
