Running a business in Ahmedabad is exciting but fiercely competitive. If you’re not careful, your website can get lost in the shuffle. That’s where local SEO comes in handy. It ensures you show up on the first page of Google searches for what your customers are looking for in Ahmedabad.
Now, you might be thinking, “SEO services sound expensive,” or “I don’t have the time or technical knowledge to deal with SEO.” Don’t worry! There are plenty of cost-effective SEO strategies you can implement yourself to improve your website ranking in Ahmedabad. Let’s dive into the top 10, shall we?
A pro tip: If you’re feeling a little overwhelmed or don’t know where to start, it’s always a great option to collaborate with an SEO company in Ahmedabad. They can craft a comprehensive SEO strategy tailored to your business and handle the technical SEO nitty-gritty.
Table of contents
- On-page and Off-page SEO
- 10 Cost-Effective SEO Strategies for Businesses in Ahmedabad
- Conclusion
- Frequently Asked Questions
On-page and Off-page SEO
Imagine SEO as a two-headed coin. One side – is on-page SEO which focuses on making your website Google’s best friend inviting more customers and search engines
The other side – is off-page SEO – which is all about building your reputation online. Think of it as spreading the word of praise about your businesses across the entire city! The more people know about your business, the more likely they are to visit, right?
10 Cost-Effective SEO Strategies for Businesses in Ahmedabad
1. Keywords, Keywords, Keywords:
Imagine you are having a conversation with a friend about where to find the best South Indian food in Ahmedabad. What kind of words would you use? This is where the keyword comes in. It’s all about adding those relevant keywords throughout your website, so search engines can understand what your site is all about.
Of course, you don’t have to stuff your website with keywords. Focus on using them naturally, like you would in everyday conversation. Think about what your ideal customer might be searching for – “best South Indian Food in Ahmedabad,” “authentic South Indian food near me” and incorporate those terms strategically throughout your website content, titles and headings.
Pro Tip: Don’t forget long-tail keywords. These are those super specific search phrases that people use when they are further along in the buying journey. For example, instead of just targeting “restaurants in Ahmedabad,” go for something like “best vegetarian restaurants near Rani no Hajiro.“
2. Claiming & optimising Google Business Profile:
People get your information regarding your brand on your Google Business Page. You can miss out on important new leads if the details mentioned there are incorrect or missing. Plus, it will be hard to rank above brands with full information. To learn the exact steps involved in creating a Google business listing, read our blog. Since most people are likely to click on sites with consumer reviews, Google business reviews can help customers find your business while they perform an internet search. To improve your business page, ask customers for reviews.
Asking for feedback and following up with consumers is the best course of action. After that, respond to increase engagement and maintain your online image.
3. Guest Blogging:
Find relevant websites in Ahmedabad that cater to your target audience and see if you can contribute a guest blog post. This is a great way to showcase your expertise and get a valuable backlink to your website. Putting your content on other websites could improve website traffic. It also increases the number of social media mentions and expands your company’s network within your industry.
Make sure you choose a topic carefully before guest posting. The perfect topic will have a direct connection to your brand’s activities. To avoid conflict, it must also match the messaging of the other company.
Here are some more pointers to help you use guest posting for SEO:
- Create excellent content
- Work with companies that your customers find appealing
- Find magazines with a larger readership
4. Make a maximum of social media:
Get active on social media platforms like Facebook and Instagram.
Social media helps you increase site traffic even though it has no direct impact on SEO. Over time, you improve page ranking and can more affordably compete with other businesses. These methods are also perfect for targeting individual customers with brand promotion.
Put links to your accounts on your website as soon as you launch them. As a result, all websites will see an increase in traffic and search engine rankings will eventually rise.
Other useful pointers for growing your social media following are:
- Regular posting
- Choosing the appropriate platforms
- Adding interesting information to the page and including links to your website
- Including a call to action that sends people to your website
5. Participating in local events:
Sponsor local events, partner with other Ahmedabad businesses or participate in online forums related to your industry. This shows Google you are a trusted and active part of the Ahmedabad community.
6. Content marketing:
Content marketing is a fantastic SEO strategy for Ahmedabad. Here are a few ideas to get you started:
- Blogging: Start a blog on your website and share informative content related to your industry. Think “5 Easy Steps to Throwing an Unforgettable Holi Party” for an event planner, or “The Ultimate Guide to Maintaining Your Patola Saree” for a clothing store.
- Utilise the Video Craze: People love videos! Create engaging video content like tutorials, customer testimonials or behind-the-scenes glimpses into your business.
- Infographics: Who doesn’t love a good infographic? Create visually appealing infographics that condense complex information into simple chunks.
7. Ensure mobile-friendliness:
These days, everyone uses their phones to search online. Make sure your website looks fantastic and functions flawlessly on any mobile device. Because no one would like to pinch and zoom just to read your content!
8. Track your SEO efforts:
Just like tracking and measuring results is necessary in any business. SEO needs tracking too. Tools like Google Analytics show you how people find your website, what content resonates and areas for improvement.
9. Use Artificial intelligence smartly:
AI works as a game-changer in SEO. Utilise AI writing assistants to brainstorm content ideas or research competitor keywords. Remember, AI is a tool, not a replacement for your creativity and expertise.
10. Stay updated with local SEO trends:
The world of SEO is constantly changing. But don’t worry, you don’t have to become an SEO expert overnight. Stay updated on the latest trends by following reputable SEO blogs or subscribing to newsletters of the best digital marketing company in Ahmedabad.
Conclusion
Conquer the bustling online marketplace of Ahmedabad with these cost-effective SEO strategies. Remember, SEO is a continuous journey, but with dedication and these tips, you will be well on your way to ranking higher and attracting more customers. Still feeling a bit lost? Our digital marketing agency in Ahmedabad is here to help. Reach out to us at hello@florafountain.com and let’s take your online presence to the next level!
Frequently Asked Questions
The founder and partner of Flora Fountain, Shefali leads the Content and Technology divisions. A one-time engineer who started her career writing front-end code, she took a detour sometime during her 9 years in New York, studied journalism and started writing prose, poetry and sometimes jokes. She now has 15...