Everyone is online now, the borders have been blurred and distance of thousands of miles have been reduced to our laptops and smartphone screens. The world is your market now and you are selling your wares or providing your services to people whom you may have never met, or won’t ever meet in your lifetime. And to make sure that you reach the right audience at the right time with the right message to convince them to use your service/product, you need an expert’s backing, you need a digital agency. And the benefits are as follows:
You get to market your product/service to a targeted audience
The very first thing that digital agency starts working on is putting a finger on your target audience and consumers. A team consisting of designers, developers, writers, marketing brains, armed with the knowledge of working with different avenues and fields of businesses, identify the likes and dislikes of people, their buying habits, prevalent trends, etc. This data is then used to target and promote your product/service to only those people who have shown their interest in the product or service. Various tools like social media, pop up ads and embedded media is used for this purpose.
You get put your focus on the BUSINESS
A good digital agency like Flora Fountain takes over your burden of being active and attractive 24X7 to people on the internet, so that you can concentrate on doing the business that you’re good at. A digital agency devises a strategy for your business in a manner that gets you maximum visibility on the internet and converts visitors on your digital platform into paying customers of your product/service. All you have to do is ensure that you provide your best service to the customers, who will then be motivated to recommend you to other people online.
FACT: As of March 2019, over 450 million people in India were active on the internet.
Your marketing game is handled by experts
By commissioning a digital agency to manage your online presence, you are getting the backing of a team of thorough professionals who have cut their teeth their field of expertise; be it coding, writing, or designing. A digital agency ensures that your business puts out the best content out there that engages with your audience and converts them into customers.
Grow your business online & globally
Any new or old business needs to get online and be active on the world wide web today, because it is on the internet where you are going to find people now, who might be your probable customer tomorrow. With a digital agency promoting your business in a manner that people can relate to themselves online, you’re not just advertising to the consumers in your region or state, but people living across the seas. And with the advent of e-commerce, who even needs a border to get what they want, right?
It is cost-effective and measurable
Hiring an agency like Flora Fountain to back you on your digital game is not an expenditure, but an investment, that starts bearing fruits in a short period. This, because the execution and response rate from people is very quick. Digital marketing targets product or service-specific demographic based on various factors like the consumers’ age, spending, earnings, time spent on various social media platforms and the kind of culture they follow and represent. This helps in cutting down your costs on marketing by a huge difference.
Now that you’re wondering if your business is yet to tap its full potential, why don’t you pick up that phone and dial our expert today or shoot us an email at samadji.vasim@gmail.com. We’d love to have a cup of coffee with you over an interesting session of brainstorming ideas for your next business strategy.
Because we love problems, and we have the solutions for you!
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...