Ahmedabad is buzzing with ideas. From local cafés to legacy brands, everyone’s finding new ways to connect, engage and stand out online. The city that once thrived on word of mouth is now making waves with hashtags and viral campaigns.
What makes it exciting is that these campaigns aren’t just ads, they’re stories, emotions and experiences crafted for today’s digital audience. Whether it’s humour that makes you hit ‘share’ or storytelling that leaves a mark, Ahmedabad’s brands have cracked the code.
As a digital marketing agency in Ahmedabad that’s been part of this creative shift, we’ve handpicked five campaigns that prove how powerful great strategy and sharper storytelling can be. Let’s have a look at 5 best campaigns of
Table of Contents:
- CarzSpa – #ExpertSeKarwao
- Ajay’s Café – 100 ka 3 Burger Campaign
- Dabur – Brave & Beautiful
- Baked by Nini’s – #RoastYourDost
- Shilp Group – #ScoreBigWithShilp
- Why These Campaigns Worked
- Takeaways for You
- Conclusion
- Frequently Asked Questions
CarzSpa – #ExpertSeKarwao
There’s a difference between getting your car cleaned and getting it detailed and CarzSpa made that crystal clear with its campaign #ExpertSeKarwao.
Conceptualised and executed by Flora Fountain, this campaign became one of our best marketing projects till date. The idea was simple yet powerful when it comes to car care, trust the experts, not the shortcuts.
Through a series of witty digital video commercials, influencer collaborations and sharply edited visuals, #ExpertSeKarwao brought humour, awareness and credibility to the detailing industry. It didn’t just talk about ceramic coatings or PPFs; it built a narrative around expertise and trust something every car owner could relate to.
By blending strong storytelling with data-led targeting, CarzSpa’s campaign drove exceptional engagement and positioned the brand as the go-to expert in its category. Proof that when you mix creativity with strategy, the results speak for themselves.
Ajay’s Café – 100 ka 3 Burger Campaign
Sometimes, the simplest ideas make the biggest noise especially when they hit the right craving. Ajay’s Café, a homegrown favourite across Gujarat, did exactly that with its “100 ka 3” burger campaign.
The idea was straightforward: three burgers for just ₹100. But what made it explode online was the way it was packaged. The campaign turned into a digital moment with reels, memes and UGC flooding social media. People started sharing their “burger trio” moments, food bloggers joined the buzz and soon enough, 100 ka 3 became more than an offer, it became a conversation.
What worked best was how Ajay’s Café used humour and relatability to turn affordability into a trend. The brand tapped into the city’s love for street-style food while maintaining a clean, quirky identity online.
This campaign proved that you don’t always need a huge budget to create a big impact, just the right mix of timing, creativity and flavour.
Dabur – Brave & Beautiful
At a time when beauty was defined by flawless skin and perfect hair, Dabur chose to celebrate something deeper -‘courage’. The “Brave and Beautiful” campaign paid tribute to women who had battled cancer and emerged stronger, redefining what it means to be beautiful.
The campaign didn’t sell a product; it sold a perspective. With moving visuals, real-life stories and heartfelt narration, Dabur turned emotional truth into brand communication. It was not just about appearance but resilience, self-worth and acceptance.
What made Brave and Beautiful stand out was its authenticity; it didn’t feel like advertising. It felt like a conversation that society needed. The message resonated across audiences, proving that when a brand speaks from the heart, it connects beyond markets.
Baked by Nini’s – #RoastYourDost
Some campaigns don’t need big budgets to make big noise… just a clever idea and good timing. Baked by Nini’s, Ahmedabad’s favourite dessert spot, proved exactly that with its hilarious #RoastYourDost campaign.
Instead of the usual sugary Valentine’s Day posts, Nini’s decided to sprinkle in some spice. The brand invited followers to “roast” their friends in the comments section, playful, witty and unapologetically real. What followed was a flood of comments, tags and laughs, turning their Instagram into a full-blown meme zone.
The genius of #RoastYourDost was its relatability. It tapped into how people actually behave online… teasing, tagging and sharing, while subtly keeping the brand at the centre of it all. Proof that when humour meets timing, engagement is guaranteed.
Shilp Group – #ScoreBigWithShilp
When IPL fever hits Ahmedabad, it takes over everything… from conversations to commutes. Shilp Group smartly turned that city-wide craze into a marketing opportunity with their #ScoreBigWithShilp campaign.
The brand painted the town with IPL-themed hoardings and digital creatives that merged cricket excitement with their real estate offerings. Each creative hit the sweet spot between fandom and aspiration, connecting the thrill of a boundary with the joy of finding your dream home.
What stood out was how seamlessly Shilp Group aligned with what the city was feeling at that moment. No forced messaging, no heavy-handed selling… just a brand that understood its audience and spoke their language when it mattered most.
Why These Campaigns Worked
What made these campaigns stand out wasn’t just creativity — it was clarity, timing and understanding the Ahmedabad audience. Here’s what they got right:
Local relevance wins every time
Each campaign spoke the city’s language, be it humour, emotion or cricket fever. Ahmedabad connects most with ideas that feel familiar yet fresh.
Simple ideas, strong execution
None of these campaigns were overly complicated. They started with a strong, relatable thought and brought it alive with strong visuals, storytelling and consistency.
Perfect balance of emotion and engagement
From Dabur’s emotional narrative to Nini’s witty banter, every brand struck the right chord between making people feel something and share something.
Timing and cultural context
The campaigns that rode ongoing trends… like IPL or festive moments, naturally drew more traction. Knowing when to speak is as vital as knowing what to say.
Strategic insight over surface-level marketing
Behind every hit idea lies strong digital strategy… something a good digital marketing agency knows how to build. Understanding the local audience, tone and timing is what separates noise from impact.
When a digital marketing agency in Ahmedabad combines cultural understanding with creative precision, the result is more than a campaign, it’s a conversation that the city remembers.
Takeaways for You
If you’re planning your next big campaign, these success stories have plenty to teach. Here’s what you can take away:
Think audience-first, always
Before chasing trends or aesthetics, understand who you’re speaking to. Campaigns that mirror your audience’s tone and lifestyle connect effortlessly.
Creativity is great, but consistency converts
A one-off viral post fades fast. The real win lies in creating a series or theme that keeps your audience coming back for more.
Leverage your brand’s unique strength
Every brand has something distinct — expertise, humour, emotion or timing. Identify it early and let that become the hero of your communication.
Don’t underestimate influencer and content collaborations
As seen in campaigns like #ExpertSeKarwao, the right partnerships can amplify reach while keeping the brand voice authentic.
Measure impact beyond likes
Engagement, recall and word-of-mouth matter more than vanity metrics. Focus on conversations and conversions, not just impressions.
The digital landscape in Ahmedabad is evolving fast and the brands that experiment smartly, guided by a sharp digital marketing agency, will always stay ahead of the curve.
Conclusion
Great campaigns don’t just sell… they stay. Each of these brands, in their own way, understood how Ahmedabad thinks, feels and interacts online. They didn’t shout louder; they simply spoke smarter.
In a city where digital conversations move fast, it takes more than ads to make an impression, it takes insight, timing and storytelling that feels real. Whether it’s sparking laughter, evoking pride or starting a conversation, the best campaigns always leave a mark beyond metrics.
And if you’re looking to build something equally impactful, partnering with a digital marketing agency in Ahmedabad that truly gets the city is where you start. After all, the next campaign everyone talks about could be yours.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...