What if Brands Were Actually People?

You might be wondering, what’s the point of this exercise? Well, it’s not just for fun (though it definitely is fun). When a branding agency thinks of a brand as a person, it becomes way easier to define its tone, values, and how it interacts with the audience. It ensures consistency across all platforms, social media, ads, emails and even offline campaigns. Plus, this method helps create content strategies more effectively. If you know how your brand would behave in different scenarios, you can craft campaigns that feel authentic and relatable.

So, let’s bring these brands to life and see what they’d be like if they were actually people.

Table of Contents

1. Zomato – Akshay Kumar
2. The Whole Truth Foods – Kangana Ranaut & Katrina Kaif
3. Nykaa – Katrina Kaif
4. BoAt – Vicky Kaushal
5. Kalyan Jewellers – Madhuri Dixit
6. Flora Fountain Digital Marketing Agency – Aamir Khan
7. Some concluding thoughts

1. Zomato = Akshay Kumar

Picture Akshay Kumar waking up at 4 AM, doing a workout, and then filming a hilarious reel about why you’re still asleep when you could be eating a healthy yet delicious breakfast. That’s Zomato for you, disciplined yet effortlessly funny, always active and never missing an opportunity to mock its audience with good humour. And they’re unapologetic when it comes to roasting. Look at their memes and you’ll know.

Zomato’s social media game is sharp. They roast customers, crack self-deprecating jokes, and turn the most random situations into viral moments.

Akshay Kumar, with his unbeatable comic timing and no-nonsense approach, is the perfect match. Look at him talking, doesn’t he roast like Zomato with no filter?

Let’s get back to Zomato now. Their campaigns always hit the sweet spot between humour and relatability.

Would Zomato ever take itself too seriously? Never. Just like Akshay, it knows how to balance hard work (delivering food on time) with a good laugh (making fun of users for their job, bank balance, relationship status, never knowing what to eat, etc.).

2. The Whole Truth Foods = Kangana Ranaut + Katrina Kaif

When you take Kangana Ranaut’s bold, straightforward side and combine it with Katrina Kaif’s obsession with fitness and clean eating, you get The Whole Truth Foods.

Kangana is known for calling out hypocrisy, and The Whole Truth Foods does exactly that with the food industry. They don’t sugar-coat anything (literally). They expose misleading labels, hidden sugars, and all the marketing gimmicks that brands use to trick consumers.

Here’s a sneak peek of their content

On the other hand, Katrina is a fitness freak who is disciplined and mindful about what she eats. That’s why The Whole Truth Foods doesn’t just criticise bad food choices—it educates people on how to eat right.

Imagine this brand as a person at a dinner party. While everyone is enjoying their “healthy” granola bars, Whole Truth casually drops, “You know that’s just sugar disguised as ‘wholesome ingredients,’ right?” And boom—silence. That’s Kangana’s energy.

But then, they’d follow it up with, “Don’t worry, here’s a protein-packed alternative that actually fuels your body,” and suddenly, you’re inspired to hit the gym. That’s Katrina being a good person.

3. Nykaa = Katrina Kaif

Katrina Kaif has always been that effortlessly graceful, soft-spoken yet powerful presence in Bollywood. She’s warm, kind and never tries too hard to prove her point. Nykaa has the exact same energy.

The beauty brand doesn’t scream for attention. It doesn’t indulge in unnecessary controversy. Instead, it empowers. It celebrates beauty in all its forms, making sure customers feel confident rather than insecure.

Just like Katrina, Nykaa is also incredibly strategic. While other brands jump on trends, Nykaa has quietly built a beauty empire, nurturing its audience through tutorials, influencer collaborations, and exclusive product launches.

Think of how Katrina rarely engages in Bollywood gossip but instead focuses on her craft and business ventures (Kay Beauty). That’s Nykaa—focused, elegant and deeply respected in the industry.

4. BOAT = Vicky Kaushal

BOAT is not the brand that screams for attention—it just naturally gets it. It’s the life of the party but in a relaxed, effortless way. That’s Vicky Kaushal for you. He’s not doing crazy antics to grab headlines, but the moment he walks into a room, you notice him.

Vicky has this cool, approachable energy. He’s got the rugged charm of a guy next door, but he can also flip into intensity when the moment calls for it. BOAT works the same way. It’s not trying to be a luxury brand—it’s fun, accessible and totally in tune with youth culture. When you see someone rocking BOAT earphones at the gym or blasting music from a BOAT speaker at a beach party, you get the vibe—it’s laid-back cool, not trying-too-hard cool.

If BOAT were a person, it’d be the friend who convinces you to skip work for a road trip and somehow makes it the best decision of your life. Fun, easy-going and always bringing the good vibes—just like Vicky Kaushal.

5. Kalyan Jewellers = Madhuri Dixit

Madhuri Dixit represents everything Kalyan Jewellers stands for—grace, tradition and timeless elegance.

She’s the ultimate expression queen, known for her poise and family-friendly appeal. Similarly, Kalyan Jewellers markets itself as a heritage brand, trusted by generations. It’s not about chasing trends; it’s about being the best in the game while keeping traditions alive.

When Madhuri smiles in a jewellery ad, you instantly believe in the product. That’s the kind of trust Kalyan Jewellers has built over the years. Their messaging is never aggressive—it’s warm, reassuring, and family-oriented.

It’s the kind of brand your mum swears by, just like she swears by Madhuri’s performances in Hum Aapke Hain Koun.

6. Flora Fountain Digital Marketing Agency = Aamir Khan

Aamir Khan doesn’t follow the crowd. He sets the benchmark. That’s exactly what Flora Fountain does in the world of digital marketing.

Like Aamir Khan goes deep into the characters he plays, we also do industry research, understand the pain points and then make informed strategies. Every campaign is crafted with thought, strategy and an unconventional approach.

If Aamir Khan were a digital marketer, he’d be obsessed with analytics, A/B testing and storytelling that actually converts. That’s the Flora Fountain mindset.

Final Thoughts

When brands act like real people, it’s easier for marketers to create a consistent voice, messaging and content. This exercise isn’t just a creative thought experiment—it’s an actual strategy that helps brands feel more human.

So, the next time you work on a campaign, ask yourself: If my brand was a real person, who would it be? You might just crack the perfect brand persona.

And if you need help in shaping that persona well, Flora Fountain branding agency is just a call away