9377 residential properties were sold in Ahmedabad between the period of January 2024 to June 2024. And these numbers show a 17% increase.
So more and more people are buying residential properties. But where to find these buyers? And most importantly, how do you attract serious buyers ready to purchase in such a competitive market?
And let’s face it— listing properties and waiting for inquiries is just not enough. You need a strong strategy to reach the right people at the right time.
Hence, we will discuss some of the powerful marketing strategies for real estate that will help you connect with the right buyers.
Table of contents
- Use Visual Storytelling As Much As Possible
- Leverage Local Influencers To Expand Your Reach
- Make the Most Out of Offline Marketing
- Use Digital Marketing Strategies for Real Estate
- Use Customer Testimonial to Your Advantage
- Plan Festive Campaigns
- In Conclusion
- Frequently Asked Questions
1. Use Visual Storytelling as Much as Possible
As buyers are picky while choosing a property, you should think about ways to attract them. And what’s more attractive than visual storytelling in real estate? Instead of just listing features like “3 BHK, prime location, Vaastu-compliant,” tell a story through visuals that resonate with potential buyers.
For instance, instead of a generic photo gallery, create a video tour that walks the viewer through the property, showcasing not just the rooms, but also the lifestyle that comes with it. Highlight the local neighbourhood—maybe it’s the proximity to schools or the ease of access to popular shopping malls or highways.
2. Leverage Local Influencers To Expand Your Reach
Influencer marketing isn’t just for fashion brands. In the real estate sector also, local influencers can be a powerful tool to build trust and generate leads.
For instance, if you’re promoting a new residential project in Prahlad Nagar, you could collaborate with a city influencer who can give a tour of the property.
This way, their followers who are likely to be your customers will view your project as a desirable place to live.
But be careful while selecting these influencers. Choose influencers whose values align with your brand.
For instance, an influencer known for promoting luxury lifestyles might be perfect for high-end projects in areas like Satellite or Bodakdev.
Or take a different route and collaborate with an Ex RJ for a storytelling reel like this
3. Make the Most Out of Offline Marketing
While digital marketing is on the rise, traditional methods are still powerful marketing in the real estate industry. Hoardings and print ads in local newspapers like Sandesh, Divya Bhaskar or Ahmedabad Mirror can be extremely effective.
The reason is the reach of these newspapers. Maybe young buyers might not read it but the older generation around them would definitely read it and might communicate it to the younger generation.
For example, large hoardings in high-traffic areas such as C.G. Road or S.G. Highway can capture the attention of daily commuters. You can use bold visuals and clear messaging to catch their attention.
And mention the USPs of the property so that your advertisement stands out for them.
You can also consider seasonal timing for your ads.
For instance, many people think buying a property during Navratri would be auspicious. So maybe you can centre your advertisement around that feeling.
We will talk more about this later in the blog. So read it till the end.
4. Use Digital Marketing Strategies for Real Estate
Digital marketing doesn’t have to be complicated. In fact, it can be very effective when done right. Let’s understand different digital marketing strategies that you can use to find buyers or generate leads.
Social Media Marketing
Social media platforms like Facebook and Instagram are popular in Ahmedabad and are great for showcasing properties. Start with simple posts featuring high-quality images of your properties, along with key details like location, price and unique features.
For example, if you’re promoting a new project in Gota— you can create a post highlighting its proximity to educational institutions like Nirma University and business hubs. Use local hashtags like #AhmedabadRealEstate or #GotaProperty to increase visibility among city residents.
This is the simplest strategy. However social media marketing for real estate is much more. You can run targeted ads for those buyers who have already interacted with content related to real estate on Facebook and Instagram.
However, we don’t want to make it complicated for you. You can always consult a social media marketing agency to get the custom social media marketing strategy for your business.
Google My Business
Have you ever seen “restaurants near me”, you know those businesses searched for someplace nearby or Google? Suppose when you type up?
When you Set up your Google My Business profile, your business can also show up when someone searches “real estate brokers near me” or “real estate company” or anything that is related to your business.
And setting up a profile is completely free. So why not leverage it? Once your profile is all setup, you can ask your clients to leave a review.
Because the chances of showing up in search results increase when you have significant positive reviews on your profile.
WhatsApp Marketing
WhatsApp can also be used for marketing purposes. You can use it to share property listings, virtual tour links or promotional offers directly to those who are already in your network.
You can even create a broadcast list of potential buyers or other real estate agents and send them regular updates.
Just want to share a pro tip here — keep your messages short and visually appealing. And always include a call-to-action like “Schedule a viewing today!” or “Contact us for more details.”
SEO
SEO is nothing but optimising your website to include keywords that your customers might look for.
Think about what your customers would search on Google related to property. There are also tools available to get a list of such keywords.
For starters, you can include keywords like “luxury flats in Vastrapur” or “affordable homes in Ghatlodia.”
Also, consider creating content that’s specific to your area, such as blogs or articles about real estate trends in Ahmedabad.
For instance, a blog post titled “Why Bopal is the Best Place to Buy a Home in 2024” can attract local traffic and establish your brand as a knowledgeable player in the market.
You can simply consult an SEO company if you want to rank in the top search results and attract leads.
5. Use Customer Testimonial to Your Advantage
You would agree that in the real estate business, trust is everything. Potential buyers want to feel confident that they’re making the right choice and nothing builds trust like hearing from satisfied customers.
Encourage your past clients to share their experiences and showcase these testimonials on your website and social media.
For example, if a family who purchased a flat in your Shela development shares a positive review, consider turning it into a video testimonial. Video adds a personal touch and can be more convincing than written reviews.
And use real names and details (with permission) to make testimonials more credible. A testimonial from “Mr. Patel, Shyamal” will resonate more with your audience than an anonymous review.
6. Plan Festive Campaigns
Many Gujaratis prefer to invest in property during festivals because they think it’s auspicious. You can plan promotions during these festivals that can significantly boost your sales.
You could offer special festive discounts, free upgrades or flexible payment plans to attract buyers.
For example, during Diwali, you could run a limited-time offer where buyers of a certain property type get complimentary interiors or a year of free maintenance.
Highlighting these offers through your marketing channels—whether it’s hoardings, print ads or digital—can create urgency and drive conversions.
Connect with a digital marketing agency for real estate to seamlessly plan and execute campaigns.
In Conclusion
For real estate marketing in Ahmedabad, you must use a mix of offline and online strategies.
While digital marketing is growing, traditional methods like hoardings, print ads and personal connections should not be ignored.
You shouldn’t choose between offline and digital. Rather get the best of both worlds.
Your marketing efforts should aim to build trust that turns leads into customers— and customers into lifelong advocates for your brand.
By now you got an idea of marketing for real estate. But you must be concerned about where to start from or which strategy is right.
No worries. Just reach out to us at hello@florafountain.com and we will help you with the right strategy. All the efforts of doing research, creating a strategy and implementing that strategy will be done by us.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...
