Businesses change every day. For some months, you see lots of revenue coming in, however — some months are very slow. But, the strategies you use to grow your business can change everything.
To grow your business, you also need to market it in the right way. And we all know that, just like your business, marketing trends also keep changing.
If you are looking for some future marketing trends, you are absolutely at the right place. Because today we will talk about marketing trends that will be relevant in 2025 and beyond.
Table of contents
- Generative AI is Rising
- Short Form Videos Won’t Go Anywhere
- Voice Search is Rising, So is Voice Search SEO
- Conversational Marketing is Still Hot
- Conclusion
- Frequently Asked Questions
1. Generative AI is Rising
According to a study by Siege Media and Wynter, almost 43% of businesses that use AI confirmed that they witnessed above-average success. And how can it not?
After all, AI is making it possible to handle tasks and processes that used to take entire teams and it’s doing so with incredible efficiency.
Take the advent of AI-generated images for example. It’s so easy to enter a prompt and generate an image in no time.
You still need to rework the image to make it relevant. But it is okay as it saves a lot of time.
Because we remember how our designers spent a lot of time finding assets and relevant creatives to start working on the design earlier.
But now, AI has made this process quick. But what does it mean for you? It means you can now create more content whether it’s social media or banners, anything.
In a way, you can expand your marketing efforts that require you to use such images like ads, social media creatives etc.
Speaking of ads, Meta just introduced AI Sandbox — which will allow advertisers to generate text variations, text-to-image background generation and image outcropping. Basically, everything that makes your ads more engaging and appealing.
It’s still in the testing stage. However, they say after it’s developed — it will make campaigns faster and smarter.
So it’s high time you start using generative AI for content creation.
You can always partner with a digital marketing agency for content creation and advertising campaign support. This way it would be easier as you just need to communicate your goals, budget, intent etc and everything would be taken care of.
2. Short Form Videos Won’t Go Anywhere
Short-form video content is exploding, particularly on platforms like TikTok, Instagram Reels and YouTube Shorts. Why? Because it fits perfectly with our shrinking attention spans and the demand for quick, engaging content.
According to Wyzowl’s Video Marketing Survey, 91% of businesses now use video as a marketing tool. And for most marketers, it has generated the highest ROI for their clients as mentioned in Hubspot’s State of Marketing Report 2024.
As a result, you need to start integrating video marketing if you aren’t. However, do it with the right strategy. Boring videos won’t bring any engagement. If your video is not able to grab attention, users will simply scroll.
As a result, ensure that your video is well scripted, has engaging visuals, has relevant music to hook the audience etc.
If you are confused about how to create short-form videos, we are here for you. Our content creation team will conduct extensive audience research like knowing what interests them, what kind of pages they follow, what they like to see about etc and deliver videos that are next-level awesome.
3. Voice Search is Rising, So is Voice Search SEO
Voice search is becoming mainstream. More and more people are using voice search on their phones to find something online. In fact, 50% of the users use voice search and that too on a daily basis.
As a result, you need to optimise your SEO strategy in a way your website ranks in voice search results. So, think about how your customers ask questions
For example, if a user is typing – it’s obvious that he or she will type short phrases. However, when they use voice search, they ask questions like “Where’s the best place to eat near me?” or “ What’s the best Indian restaurant in Mumbai?”
So target keywords accordingly. You don’t have to make a drastic shift of course but start integrating conversational keywords and track the results.
See if it works for you or not. Then go aggressive.
4. Conversational Marketing is Still Hot
Conversational marketing is all about to-the-point, personalised interaction with customers.
Take Zomato for example. Their notifications are witty, well-timed and eye-catching of course.
If you haven’t noticed it yet — here’s an example.
And you don’t need to be a delivery app if you want to be conversational. You can simply apply this strategy in your ads.
Think about the situations or times at which your customers want your products. Is it festivals, is it weekends etc.
You can run your ads around that time. Plus, you can make it more relatable with the help of a social media marketing agency.
And with more and more brands going conversational, this kind of marketing is supposed to go a long way.
Conclusion
With competitors adopting different marketing strategies every day, it is essential to adapt to the changing demands of your industry and incorporate future marketing trends.
Whether it’s leveraging generative AI, incorporating short-form videos, optimising SEO for voice search or doing conversational marketing — you should adapt to everything to grow your sales.
You can always make a seamless shift in your marketing strategies by reaching out to us. Just drop a message at hello@florafountain.com and brace yourself your more success.
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...