No matter what you try, you just can’t seem to generate more leads and when you do you aren’t able to convert them. Well, believe it or not, digital marketing can turn that around and grow your real estate business a lot.
Well, it’s not as simple as it appears. There are a lot of factors and a lot of considerations that go into crafting the right strategy for your business. If your strategy is poorly made and not the perfect fit for your business, it may even become detrimental to your business.
Fortunately, you can leave it to a digital marketing company that’ll take care of it all while you can focus on running your business smoothly.
Table of Contents
- Is Digital Marketing Even Necessary for Your Business?
- Digital Marketing Strategies for Real Estate Businesses in Rajkot
- Tips and Tricks for a Successful Strategy
- Concluding Thoughts
- Frequently Asked Questions
Is Digital Marketing Even Necessary for Your Business?
If you’re wondering whether your business can benefit from digital marketing, the answer is simple: Yes! Digital marketing can help every business no matter the scale or industry, especially a real estate business, provided that you have the right strategy.
Think of your marketing strategy as a custom-fit suit. Just like a suit is tailored to fit your body perfectly, your marketing strategy should be crafted to match your business goals. Your goals are like your style preference, while your industry, size, and target audience are like your body measurements that need to be considered for a perfect fit.
So, social media marketing for real estate businesses in Rajkot would mean understanding the preferences and personality of the people of Rajkot crafting communication that talks directly to them.
Digital Marketing Strategies for Real Estate Businesses in Rajkot
We have established that a strategy should be tailor-made for your business. So what are some of the ways you can achieve your business goals?
1. Search Engine Optimisation
Search Engine Optimisation can be your best friend if you do what it wants. What does it want then? It wants you to include essential keywords for your blog. Let me explain.
Say, for instance, you searched “Digital marketing strategies” on Google and this article must have popped up as one of the top results. These special words are the key (hence called “keywords”). However, it’s not as easy as it seems. The hard work lies in carefully identifying and deciding on the right keywords which will actually prove beneficial as opposed to wasting efforts on the wrong keywords. You also have to seamlessly integrate these words in a blog that is meaningful and provides value to the readers.
Sounds a little challenging? Don’t worry, a digital marketing agency in Rajkot can help you with that. See what I did there?
2. Get on Social media
Needless to say, everybody is hooked on social media. The culture has shifted online. No matter what your demographic is, they have found a platform online for themselves. Therefore, it is important to take your business to them. Social media is a complicated beast. You have to please the ever-changing algorithm which needs you to keep up with the latest trends.
What platform to use, what trends to tap into, what your messaging should be, where is your target audience spending time? Crafting communication for social media is an altogether different and new form of art and craft which requires an understanding of which platform is best for which business.
For instance, you can leverage the power of Instagram to visually show off your properties in more detail! You can also use LinkedIn to position yourself as an industry leader by offering your opinions, your work, industry updates and more.
3. Provide VALUABLE content!
When people have access to the entirety of the internet, you have to make sure that the content you’re putting out is valuable for the reader because they have the power to scroll past. You don’t want to be the annoying brand that is always trying to force a customer to buy something.
If your content is carefully crafted and provides value, it fosters trust and respect between the customers and the brand. It can be a long how-to blog or 15 15-second quick tips and tricks reel.
What’s more, is that people love stories. Storytelling has always been an integral part of humankind. Tell the customers a story that moves them and they will love you. This does NOT mean you can manipulate their emotions. The storytelling should be authentic and genuine. This will take your brand beyond just the commercial exchange of goods or services and form a meaningful relationship with your clients/customers.
How to do all of this? You already know the answer. A social media marketing company can take care of it all. They have a team of passionate storytellers who live and breathe to tell stories through various mediums such as visuals, text, audio, etc.
4. Harnessing PPC and Email Marketing
The world of digital marketing has various tools to offer which can help you optimise your strategy to make sure your money and efforts are not going down the drain. PPC Advertising (Pay-per-click advertising) allows you to show your website on the top when a particular keyword is used in the search. You can expand your reach this way beyond your target demographic and generate new leads.
Similarly, email marketing can help you reach your clients and potential clients directly. Sending a thoughtfully constructed weekly newsletter directly to their inbox with industry updates, how-tos, special offers and product launches can be extremely beneficial.
Tips and Tricks for a Successful Strategy
You can come up with the most comprehensive and well-tailored strategy but it’ll all be useless unless the nitty-gritty is taken care of. The devil is in the details! The smaller things create the larger image of your brand. Let’s take a look at some of these very basic building blocks.
1. High-Quality Pictures
Instagram runs on visual language and it is important to invest in high-quality photography. This is especially important for real estate businesses which primarily rely on showing off properties through the visual medium.
2. Grammar and Language
Things as small as grammar and spelling errors can create a barrier preventing the audience from trusting the brand. Yes, that can happen. Moreover, you don’t want your messaging to be misconstrued. A good grasp of language helps to communicate the precise idea and effect with efficiency leaving behind no room for misinterpretation.
3. Prompt and Proper Response
With online presence comes inquiry through various platforms, be it your website, Instagram or Email. These are potential customers waiting to be converted. Prompt and more importantly proper response which addresses the precise problem helps convert these leads and foster a better relationship with customers.
4. Mobile Friendly
Say you wrote an amazing blog, putting in all the hard work of researching, structuring, editing and re-editing. You are amazed by this secret skill you never knew you possessed. The blog goes live but when your audience tries to open it, it takes too long to load and when it does, the text is either too big or too small to read. You must create a dynamic website to ensure smooth functioning.
Concluding Thoughts
Digital marketing for real estate businesses in Rajkot has so much potential to prove highly beneficial to business owners. It’s an ocean which is both very wide and very deep posing endless opportunities. It works best when you respect your audience and their time, provide them value for their time instead of being pushy and form a genuine connection with the audience. Remember, the audience always has the power to scroll away.
Get in touch with us at hello@florafountain.com. We are a real estate digital marketing agency and we would absolutely love to help you with your digital marketing strategy, whether it’s creating one from scratch or tweaking the current one to get the best results for your business!
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...