Key responsibility areas of a Sr. Copywriter:
1. Develop content ideas and strategies for assigned brands
2. Ensure the smooth execution of content strategies
3. Create high-quality and engaging copies for digital platforms
4. Ensure the content aligns with the brand voice and messaging strategy
5. Develop and implement effective copywriting strategies to meet client objectives and campaign goals
6. Coordinate internally and externally for project completion
7. Conduct research and gather information for existing and new projects
8. Develop content guidelines for all assigned brands
9. Set processes for smooth workflow and adherence to existing structures
10. Responsibly and effectively handle client questions for allocated brands
11. Stay updated on industry trends and incorporate best practices
12. Effectively manage multiple projects and deadlines simultaneously
13. Provide regular reports on key metrics and insights to measure the success of copywriting campaigns
14. Continuously upskill for self-improvement and strive for better timely performance.
Requirements:
Experience of 2 to 3.5 years in copywriting, content, or a related field.
Strong understanding of brand communication and audience engagement.
Excellent writing, editing, and proofreading skills.
Ability to create compelling content for various digital platforms.
Experience with SEO, social media, and campaign copywriting is a plus.
Strong time management and multitasking abilities.
A creative thinker with a passion for storytelling and content marketing.
