About the Role
We are seeking a driven and analytical Performance Marketing Executive / Specialist with 2+ years of hands-on experience to join our growing team. This role is ideal for an individual passionate about digital marketing and specializing in E-commerce and Direct-to-Consumer (D2C) brands. You will play a crucial role in planning, executing, and optimizing our performance marketing campaigns to drive online sales, customer acquisition, and brand growth for our clients.
What You’ll Do
- Assist in the development and execution of paid digital marketing campaigns across various platforms, with a focus on E-commerce and D2C brand objectives.
- Manage and optimize campaigns on platforms such as Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Conduct keyword research, audience targeting, ad copy creation, and landing page optimization to improve campaign performance.
- Monitor campaign budgets and bids to ensure efficient spend and maximum ROI.
- Analyze campaign data, identify trends, and provide actionable insights to improve performance.
- Generate regular performance reports, summarizing key metrics and recommendations.
- Conduct A/B tests on ad creatives, copy, and landing pages to identify winning strategies.
- Stay up-to-date with the latest trends and best practices in performance marketing, E-commerce, and D2C.
- Collaborate with the creative and content teams to ensure ad assets are aligned with campaign goals.
- Work towards specific performance KPIs such as ROAS, CPA, CPL, and conversion rates.
What You’ll Bring
- 2+ years of direct experience in performance marketing, specifically working with E-commerce and D2C brands.
- Proven experience running and optimizing paid campaigns on Google Ads and Meta Ads (Facebook & Instagram).
- Solid understanding of E-commerce metrics (ROAS, AOV, Conversion Rate) and how to influence them through paid media.
- Familiarity with Google Analytics and Google Tag Manager for tracking and analysis.
- Strong analytical skills with the ability to interpret data and draw actionable conclusions.
- Excellent written and verbal communication skills.
- Ability to work effectively both independently and as part of a team in a fast-paced environment.
- Proactive, detail-oriented, and a results-driven mindset.
- Bachelor’s degree in Marketing, Business, or a related field.
Ready to Elevate E-commerce Brands?
If you’re a passionate performance marketer eager to make a significant impact on E-commerce and D2C brands, we encourage you to apply! Please submit your resume.
