Job Summary:
We are looking for a driven and strategic Business Development Executive to generate leads,
pitch digital services, and convert opportunities into long-term clients. You will play a key role in
driving agency growth through client acquisition, proposal development, and cross-functional
collaboration.
Key Responsibility Areas (KRA)
1. Lead Generation & Prospecting
Identify and pursue new business opportunities through cold calls, emails, LinkedIn, events, and
networking.
Research potential clients in relevant industries (FMCG, Real Estate, Fashion, Startups, etc.).
Build and maintain a prospect database (CRM usage like Zoho, Hubspot, etc.).
2. Client Engagement & Relationship Building
Initiate conversations with leads and set up pitch meetings.
Understand client requirements and pain points to position agency solutions effectively.
Maintain regular follow-ups and build long-term relationships.
3. Sales & Pitching
Prepare and deliver persuasive pitch decks in coordination with the strategy and creative teams.
Coordinate with internal teams to propose tailored digital solutions (SEO, social media,
performance marketing, branding, etc.).
Negotiate pricing and close deals while ensuring profitability.
4. Proposal Development & Documentation
Draft and send customized proposals, RFP responses, and service agreements.
Collaborate with the content/design team for polished presentation materials.
5. Market & Competitor Intelligence
Monitor and analyze competitor activities (like Zero Gravity and Communication Crafts).
Identify emerging trends and client expectations to refine the agency’s offerings.
Provide monthly competitor insights and suggestions for new service lines or packages.
6. Revenue Target Achievement
Meet monthly and quarterly revenue targets.
Track and report sales metrics, pipeline status, and conversion ratios.
Suggest pricing strategies and bundling tactics for better deal closure.
7. Collaboration & Reporting
Work closely with internal teams (Strategy, Design, Performance) to ensure timely project
delivery.
Report to management weekly with sales performance, pipeline status, and growth suggestions.
Experience: Minimum 2 years
