The Internet today is flooded with content. Then also you cannot figure out what kind of content actually works and gets people to notice your brand online. You keep trying but this battle for attention just never ends.
But don’t worry. You will find some valuable advice to get attention online through this blog. We will discuss how you can upgrade your existing strategies so that people remember your brand and engage with it.
Let’s get started!
Table of contents
- Think in Terms of Campaigns, Not Just Posts
- Get Creative with Influencer Marketing
- Offer Interactive Experiences
- Use Data to Personalise Content
- Build and Nurture a Community
- In Conclusion
- Frequently Asked Questions
1. Think in Terms of Campaigns, Not Just Posts
Just posting content for the brand on social media won’t make it noticed. If you just keep posting about products and brands — it won’t help with reach.
If you want the audience to actually remember the brand, think from a campaign perspective. Plan what will you do in the first phase of the campaign and how to move forward.
Let’s try to understand it from Oppo’s Sid Wakes Up campaign.
They got Karan Johar to post the teaser that featured Ranbir Kapoor as the beloved character “Sid” from his film Wake Up Sid.
The clip went viral and people thought a sequel to Wake Up Sid was coming out.
They let these rumours spread
Later Oppo released the film in which Sid the photographer was spotted capturing the proposal moment on Oppo’s phone.
And the whole ad was a continued storyline of the movie Wake Up Sid. That’s why people loved watching it.
So, when planning your campaigns, think about how you can tell a story that will grab attention and create buzz.
Make your brand a part of something bigger that people will want to follow and discuss.
2. Get Creative with Influencer Marketing
Just making the list of influencers and collaborating with them is not enough. You need to be strategic.
Try to collaborate with influencers who are good at storytelling and can feature your product subtly rather than hard selling.
For instance, look at this Instagram reel by Dolly Singh.
She is promoting a feature in a Samsung phone without saying “Hey guys please buy this”.
Look how she has created relatable content instead. People are more likely to watch these kind of videos and even share it.
Isn’t it a better way to get your brand noticed?
3. Offer Interactive Experiences
Posting content for your audience to simply like and comment is one thing. But what if you could take that interaction a step further? People are far more likely to remember your brand if they can actually engage with it beyond the typical scroll-and-like routine. That’s where interactive experiences come in.
Take polls, quizzes or live events for example. You must be already doing that.
But here’s the thing. You need to make the interaction more fun. Try to pick your audience’s brains. Suppose they are interested in Bollywood movies.
Maybe you could conduct a quiz by creating a graphical illustration of a famous character like this.
And give them a reason to participate.
If you are a beauty brand it could be a lipstick. Similarly, if it is for a cafe, it could be a free coffee.
Consider how you can incorporate such interactive elements into your strategy and develop content that encourages your audience to participate and engage directly with your brand.
4. Use Data to Personalise Content
If you want to grab attention and hold onto it, you’ve got to make it personal. People want to feel like brands know them so well. And using data is your best tool for this.
Let’s say you’re marketing an e-commerce brand.
You can easily start segmenting your audience based on behaviour — who’s clicked on what, how often they’ve engaged with certain types of content, what products they’ve browsed, etc. Once you have these insights, you can start sending them personalised recommendations.
For example, instead of sending a generic email promoting all your products, how about sending an email that suggests the exact product they were just browsing?
Or how about creating a witty meme on how people just do window shopping?
Zomato did it once. Maybe they saw an increase in app downloads and recognised maybe it was because people were breaking New Year’s resolutions.
Look what they posted
And remember data is not just numbers. It could be anything for example— a viral post or a trending song.
You could find data in any form. All you have to do is act upon it. Use the insights to create relatable content.
5. Build and Nurture a Community
Now, let’s talk about community—because having a loyal, engaged community is like having a built-in marketing team. People who love your brand will talk about it, recommend it to friends and even defend it against competitors. But building this kind of loyalty takes effort.
Start by creating spaces where your audience can connect, not just with you, but with each other. Facebook Groups, Reddit threads or even dedicated forums on your own website can work wonders.
Look at the LEGO Ideas community, where LEGO enthusiasts come together to share their own custom builds and ideas.
To create a community like this for your brand, you could create a WhatsApp group and encourage people to talk on relevant topics.
You could also encourage user-generated content (UGC) to make your community feel more involved.
For instance, you can host challenges or contests where followers create their own content using your products. Reward them by featuring their work on your official channels, which gives them recognition and boosts their loyalty to your brand.
The goal here is to make your audience feel like they’re part of something bigger—a community that shares the same interests, values and experiences.
Once you do that, you’ll find that these people will go the extra mile to support and promote your brand without you even asking.
Conclusion
Getting your brand noticed online requires a mix of strategic thinking, creativity and adaptability. From thinking in terms of campaigns to leveraging data for personalised experiences and content, every step you take should be focused on engaging your audience in meaningful ways.
At first, you might get overwhelmed about coming up with out-of-the-box ideas to get attention online. But if you keep yourself updated about what other brands are doing, you will also start getting ideas for your brands.
Ask your colleagues working at a digital marketing agency what they do to keep themselves updated. Maybe they could suggest sources to find this kind of information.
Cheers!
Frequently Asked Questions
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn't be a problem if you like the no-nonsense approach. Because he is a seasoned professional...