Vimal Oil, a leading edible oil brand, faced a major challenge. Their competitors were well-established names with strong brand recall and loyal customer base making it hard for Vimal Oil to carve its space in the market with a unique positioning. They also lacked a proper social media strategy to connect with their customers online. While they were already running a campaign called Change for Health, it lacked execution and reach. That’s when we stepped in to rewrite the narrative and help Vimal Oil stand out.
The Change for Health campaign had a meaningful idea— encouraging people to rotate their cooking oils for better health. However, it was just a hashtag with no real engagement. We took the idea and gave it structure, explaining the benefits of switching oils regularly through engaging content.
A year later, we took it a step further with the #WeChanged campaign. This involved a series of DVCs (digital video commercials) to showcase how small changes, like switching to Vimal Oil, can make a big difference. For instance, one memorable DVC featured a healthy grandfather outpacing a younger man during a walk, illustrating the results that come with positive change. The campaign resonated deeply. And the buzz was undeniable—people in Ahmedabad started noticing the brand.
Vimal Oil’s unique Nutrition Retention Technology was a standout feature, but it was underutilised. We brought it to the forefront in their social media and website content, turning it into a compelling reason for customers to choose Vimal Oil over competitors.
To drive footfall on online platforms, we executed precise performance marketing campaigns targeting the right audience at the right time. Using insights, we crafted ad campaigns that were tailored to resonate with Vimal Oil’s audience. The result? A staggering 320% increase in online footfall, translating to higher engagement and improved customer acquisition.
We reinvented Vimal Oil’s approach to festive marketing by introducing creative narratives. Each post went beyond basic greetings, offering thoughtful, creative concepts that appealed to the audience.
We upgraded Vimal Oil’s website with features designed to enhance user experience:
A spotlight on NRT technology to educate customers. An interactive Change for Health quiz that created personalised oil rotation calendars. Improved product displays that were visually appealing and informative.
These updates ensured the website became a valuable touchpoint for their audience.
