When we started working with Vajra Jewels, it was a B2B brand. With a desire to reach people directly and build a deeper connection with customers, they decided to pivot to the B2C market. We took this challenge upon us to tell their story to a completely new audience. So you can say we were their partners in this exciting transformation.
We started from scratch on social media and built their presence from the ground up.
From absolutely 0 followers to 22K+ followers — Vajra Jewels has become a brand that speaks to the modern, confident woman. And the journey continues as we keep helping them grow and shine even brighter.
The luxury B2C world is competitive and without the right branding, social media presence or strategy, Vajra was essentially invisible. They were also worried about oversharing their designs due to their B2B partnerships. To top it off, competitors were already rocking the online space, making it tough to break in.
Their initial logo catered to their B2B audience. But they wanted to shine in the B2C market, so we knew a makeover was needed. We redesigned their logo to give it a fresh and classy look, something that truly reflected their luxurious jewellery. As the brand grew, we updated the logo two more times, making sure it always matched Vajra’s evolving identity and aspirations.
When Vajra came to us, their social media was non-existent—seriously, nothing. So, we rolled up our sleeves and got to work. We wanted to make an impact in the market, so we came up with a strong strategy. We showcased their stunning jewellery with eye-catching photos, engaging stories and simple yet elegant captions. Now, they proudly have over 22K followers, which is proof that our plan worked!
Vajra wanted to connect with real people, so we kicked off the “Vajra Women” campaign. This campaign invited women to experience the jewellery up close, creating excitement and buzz about the brand. It was a hit! But we didn’t stop there. We kept the momentum going with many more campaigns, ensuring Vajra always felt fresh and exciting to their audience.
To get the word out, we knew we needed the right influencers. We started with Sapna Vyas, who helped boost Vajra Jewels’ visibility. Her genuine love for the jewellery made it appealing and relatable. As we grew, we teamed up with more influencers who shared Vajra’s values. This helped us build trust and connect with even more people.
As important events and busy shopping seasons approached, we planned ad campaigns to spread the word about Vajra Jewellery. These ads told stories and evoked emotion. We designed each ad carefully to catch attention while still blending seamlessly into the viewer’s feed. The result? Thousands of new eyes on Vajra Jewels and a flood of engagement.
To add even more flair to their offerings, we brainstormed creative names for Vajra’s collections that revolved around specific themes. Each name was carefully crafted to resonate with the brand’s essence and appeal to the emotions tied to special occasions, giving customers something memorable to connect with.
5 Years, 10+ Campaigns Later — Here’s Where It Stands Today We’ve reached over 2.5 million users on Instagram, which means many have already explored Vajra Jewel’s offerings. From being virtually unknown online to this impressive milestone, the brand has come a long way. Currently, more than 60,000 people have visited their profile, showing a strong curiosity about Vajra. On top of that, they receive 30-50 inquiries every month through social media.
