Sikandar Snacks, a brand known in small pockets, had one standout product—Sing (peanuts). While their Sing had loyal fans, most people were unaware of their diverse range of snacks, including Cheeki and Revdi. When they came to us, the challenge was twofold— establish brand recall while creating awareness of their complete range of offerings.
We took inspiration from the Bollywood classic Jo Jeeta Wahi Sikandar to craft a campaign that aligned perfectly with the brand name. The campaign, centred around fun and competition, involved two contestants being asked some general knowledge questions. The winner earned the title of "Sikandar" and of course Sikandar Snacks as their prize. This campaign resonated deeply with audiences because of its interactive format. The name reinforced the brand name so that the audience would remember it.
To make the brand personality relatable and memorable, we introduced Sikandar Sing as the face of the brand, symbolising its iconic peanut product. Later, we added Mungfali Kumari, bringing humour, charm and a fresh twist to the content. Both the characters became an important element of the brand’s communication and the posts drove consistent engagement.
We reinvented Vimal Oil’s approach to festive marketing by introducing creative narratives. Each post went beyond basic greetings, offering thoughtful, creative concepts that appealed to the audience.
While peanuts were the hero, we made sure that products like Cheeki, Revdi, Chana Jor and Popcorn got their time in the spotlight. Through creative social media storytelling, we highlighted how Sikandar Snacks offered something for every craving, whether it was sweet, savoury or crunchy.
We zeroed in on relatable snack-time moments—like siblings squabbling over the last bite or snack cravings in the office—and tied them to Sikandar Snacks. This approach made the brand feel familiar, fun and part of everyday life.
When Sikandar Snacks was ready to expand into the Surat market, we designed precise performance marketing campaigns to create awareness and excitement. These efforts ensured a strong entry and gave the brand the visibility it needed in a competitive region.
