Atlys, a travel-tech startup that has raised over $20 million, is on a mission to make visas simple, fast, and stress-free. Their product was already winning hearts globally. But when they spotted a trend : Gujaratis travelling abroad in big numbers, it was time to go hyper-local.They wanted relatability. A brand voice that spoke the local language, understood the quirks and built instant trust. That’s when they wanted an agency that gets Gujarat. That’s when their team reached out to us on LinkedIn.
Instead of rushing to creatives, we did something simple but rare: we listened. We mapped out two key traveller types, spoke to real people and studied their travel patterns. From where they go, to why they go, to what excites them most about travel—we collected insights straight from the ground.
If you’ve ever been around Gujaratis, you know food is the biggest love language. So, we decided to mix food with travel. The result? Billboards that made people laugh, relate and think about visas in a fresh way:
Belgian Waffles નહીં Belgium માં Waffles ખાઓ
And...
આ SUMMER, MANGO નહીં મળે કારણ કે તમે US જઈ રહ્યા છો
The idea was simple: make people hungry for travel, not just food.
We didn’t just pick any hoarding and throw the copy on it. We specifically ran this campaign in Ahmedabad and Surat—two cities where traffic halts for just long enough to read a smart line and remember it. We placed our creatives at high-visibility points where the target audience would surely notice it.
Instead of complicated visa jargon, we went with clear promises.
Guaranteed Schengen Visa Appointment in 7 Days US Visa Appointment in Weeks. Guaranteed
Because that’s what the audience really cared about.
