EcoOrigin, an Australian brand providing rebates for energy-efficient appliances, found itself in a highly competitive market. With numerous players trying to establish themselves, earning customer trust became a massive challenge. On top of that, restrictions on door-to-door marketing left them scrambling to generate leads online. Competing not only with installers but also with other major brands, EcoOrigin needed a strategic overhaul to stand out, capture quality leads and grow sustainably. That’s when we stepped in.
We noticed that the website was not optimised for conversion. If EcoOrigin wanted to generate online leads, optimising the website was crucial. So, we leveraged our understanding of user behaviour and optimised their website accordingly. We ensured seamless navigation and improved the overall user journey. Every design element was created with intention—clear call-to-actions, streamlined layouts and a focus on accessibility. As a result, the site looked professional and trustworthy, setting the stage for conversions.
To differentiate the brand, we incorporated compelling storytelling on their social media channels. It humanised the brand, building emotional connections with its audience and reinforcing trust.
To increase trust further, we implemented various SEO strategies. Our approach included deep market research to identify customer concerns and informational gaps. Then we created high-value blogs that tackled user pain points directly. This not only drove organic traffic but also strengthened the brand’s credibility over time.
We launched precise performance marketing campaigns to generate immediate results. Through rigorous A/B testing and data-driven insights, we optimised ad creatives to match customer triggers. The impact was game-changing—we slashed lead acquisition costs from $50-75 per lead to an impressive $11-20, scaling lead generation while making it highly cost-effective.
As demand grew, EcoOrigin needed to expand its team rapidly. We ran strategic hiring campaigns to attract skilled installers and professionals. The success was undeniable — EcoOrigin was able to onboard talent efficiently, meeting operational needs without delays. EcoOrigin was so impressed with the influx of leads that they requested we scale down lead generation temporarily until they expand their team. This was a milestone moment for us and the brand.
